I got squashed up close and personal to a poster at Holborn station during rush-hour and got the idea for an ongoing photo project for me. I found that the eyes in the advertising posters were often quite interesting and decided to start capturing them. Keep checking back as the collection of this flickr set gets larger.
My criteria for images are:
It has to be some form of marketing
The shot has to include both eyes
Ideally staring out towards you from the poster or the display
Wordle is a great tool for analysing text and surfacing keywords in a very visual way. I could imagine that it would be handy for creatives to run clients materials through to pull out messages and issues.
However for some boring clients I’ve noticed that the Wordle cluster has been incorporated into the finished artwork. Its almost a given that the creatives palming off clients with shoddy work will now use Wordle as a crutch in their work.
Gawker Media Traffic – kicking mainstream media booty, however Gawker doesn’t have the same news gathering footprint and there is no guarantee that the eyeballs are worth the same as the New York Times or LA Times readership
Back in December last year, I light-heartedly posted about class and the internet. Part of this was inspired by an old article written in The Sun just before I joined Yahoo! back in 2005 (If you Yahoo, you’re chav by Harry Macadam February 3, 2005). But there is now very real digital ghettoes. It makes sense that this would happen, as online mirrors real life.
Recent research featured on The Next Web shows that there is a clear correlation between credit rating and email provider. This marks the creation of digital ghettoes, as clearly defined as your home postcode | zipcode. A secondary impact on this is that brands on the low end of this stick will find it hard to attract advertising revenue beyond loan consolidators and ambulance-chasing lawyers. Not great news for Microsoft, AOL and my former colleagues at Yahoo!.