Something that is a bit of ongoing project for me

I got squashed up close and personal to a poster at Holborn station during rush-hour and got the idea for an ongoing photo project for me. I found that the eyes in the advertising posters were often quite interesting and decided to start capturing them. Keep checking back as the collection of this flickr set gets larger.

My criteria for images are:

  • It has to be some form of marketing
  • The shot has to include both eyes
  • Ideally staring out towards you from the poster or the display

Wordle-based creative

Wordle is a great tool for analysing text and surfacing keywords in a very visual way. I could imagine that it would be handy for creatives to run clients materials through to pull out messages and issues.

Wordle-influenced pension fund advert creative

However for some boring clients I’ve noticed that the Wordle cluster has been incorporated into the finished artwork. Its almost a given that the creatives palming off clients with shoddy work will now use Wordle as a crutch in their work.

Links of the day

35 social media KPIs to help measure engagement | Blog | Econsultancy

MediaShift . Harold Evans Sees Bright Future for Print-on-Demand Newspapers | PBS

Microsoft Tortures Little Kids With Bing Jingle – very disturbing

The Open Graph API: What Does It Mean?

Yeah, I’d Like Metered Broadband, Too — If It Were Actually Metered

More People Relying On The Internet To Buy Vehicles | WebProNews

Diller eyes deal making with possible Ask.com sale | Stocks | Reuters

New Hitwise Report Exposes Twitter Trouble | WebProNews

You No Longer Need the Google Toolbar to Use Sidewiki | WebProNews

French Government Chooses Mozilla To Replace IBM and Microsoft For 130,000 Desktop PC’s – ReadWriteEnterprise

4 Emerging Trends of the Real-Time Web – interesting how Google killed Feedburner’s real-time analytics offering and now it’s an area that is the flavour d’jour

Google’s Broken Hiring Process

Apple’s 2009 ad budget: Half a billion – Apple 2.0 – Fortune Brainstorm Tech – interesting data points here to show that a number of technology giants including Microsoft and RIM are spending too much on advertising in terms of their absolute spend and as a percentage of revenue. The percentage vs revenue could be viewed as a measure of advertising efficency, which is wanting.

Asia leading the way | Economist.com

Harris: VC confidence flat, but what does it mean? – SiliconValley.com

Silicon Valley mystified by reports top executive Hector Ruiz leaked company secrets – SiliconValley.com – the irony of these alleged wrongdoings whilst at the head of a large company which was desperate for the law to step in to help it compete with Intel isn’t lost on me.

Around 140 million PS2s now sold News | PS2 | Eurogamer

Gawker Media Traffic – kicking mainstream media booty, however Gawker doesn’t have the same news gathering footprint and there is no guarantee that the eyeballs are worth the same as the New York Times or LA Times readership

Replacing the U.S. Consumer: Is China Up To The Job? – China Real Time Report – WSJ

Digital Ghetto

Back in December last year, I light-heartedly posted about class and the internet. Part of this was inspired by an old article written in The Sun just before I joined Yahoo! back in 2005 (If you Yahoo, you’re chav by Harry Macadam February 3, 2005). But there is now very real digital ghettoes. It makes sense that this would happen, as online mirrors real life.

Recent research featured on The Next Web shows that there is a clear correlation between credit rating and email provider. This marks the creation of digital ghettoes, as clearly defined as your home postcode | zipcode. A secondary impact on this is that brands on the low end of this stick will find it hard to attract advertising revenue beyond loan consolidators and ambulance-chasing lawyers. Not great news for Microsoft, AOL and my former colleagues at Yahoo!.

Links of the day

Should Ask.com Sell Out Now? | Search Engine Journal – Yes it should.

UK journalists on Twitter Update | PRBLOGGER.COM

SEO for non-experts: what you need to know | Mark Pack

twtvite :: create and find Tweetups in your town.

BBC Radio 4 Programmes – The Media Show

Microsoft’s results: online, it’s losing more money than before

Total Telecom – Worldwide smartphone sales to outstrip notebook sales in 2009 – Gartner

Baidu Posts Decent Search Engine Growth In China But Expects Negative Impact In Q4 – ChinaTechNews.com

SwaggerDap.com: Stussy x Hello Kitty Collection – why didn’t this happen sooner?

The Apple App Store breaks the 100,000 approved applications mark

I, Cringely » Blog Archive » Why Windows 7 Costs so Much – Cringely on technology

MediaPost Publications Google Officially Rolls Out Social Search In Labs 10/27/2009

Do We Really Need So Many Kinds of Social Media?

How do Gen-Ys search online when they do shopping research – Hitwise Intelligence

MacFarlane special loses Microsoft – you’d have thought someone would have watched an episode of Family Guy before they made the deal?

Iceland Loses McDonald’s: New Rule? – yet another reason why Iceland is such a great tourist destination

Thoughts on the Whitehouse.gov switch to Drupal – O’Reilly Radar

The Pitch HK: Party on the plane – Kiwi style – great campaign, simple and well-executed.