I was out having a catch-up and some food with a friend of mine over some food in Soho when I noticed the mail status on his iPhone:
I asked him how it happened to which he replied: ‘you just get sent email that isn’t that interesting from people that you don’t know’.
On my Mac, I have rules to file emails away and junk mail detection built in. I am unhappy that the update to OS X Lion got rid of the ability to ‘bounce’ junk mail back to the sender as if my email box didn’t exist. But mobile devices like the iPhone and the iPad don’t have any of these facilities.
It looks like mobile email clients need a more advanced feature set.
NEMO Equipment Inc. is a US company that makes tents (very good tents by all accounts). They have moved into the market for sleeping bags and are using their existing community on Facebook and looked to co-opt some of them to help co-create their new products.
They started the ball rolling with a range of three sleeping bags that are as much a social object for conversation as a product line.
The co-creators are looked to volunteers through a product tester content on their Facebook page which:
- Heightens awareness of the new product category for NEMO
- Engages a receptive audience
- Aids continued innovation
- Generates word-of-mouth around the new product range
Amazing video mash-up The East Is Red vs. Michael Jackson’s Beat It.
The video is hosted on Chinese site Tudou so you need to be patient in terms of allowing it to load. Hat tip to Weibo user: 刘意-Cosmopolitanist.
The Walk | Don’t Walk signs that sit on the side of New York traffic lights are as much a part of the city as Yankee stadium. They feature in b-roll footage of New York and guest star in the background of TV shows and films. Artist John Carter makes working versions of these signs into functional furniture.
More information from Uncommon Goods.