I use Echofon on my work Mac since its OS doesn’t have the App store on it. Echofon is an advert-supported piece of software and usually I am not that interested. 140Proof sell the ads and in the spirit of Twitter keep the copy down to below 140 characters.
This copy from News Corporation’s The Daily caught my eye as it shows real insight of the tastes and social norms of their audience.
I had lunch at Pizza Express the other week and noticed that the cutlery were kept on the table in a branded can. At first I thought that the can was specially for that purpose and to convey the brand message.
I passed another Pizza Express restaurant the other day and noticed that they were selling the pizza sauce in the same tins with the same visually attractive design. It is extremely impressive that the packaging design was sufficiently good that the empty tins could be reused in this way.
When Google opened up it’s Google Plus network to it’s entire user base rather than invites Google highlighted it to everyone with a very organic-blue arrow.
This irritated me at the time for a couple of reasons:
It looked like vandalism of the clean search engine page. Google’s doodles aren’t human but engaging and perfectly formed like pre-Disney takeover Pixar films. The arrow didn’t delight visually and wasn’t particularly clever
It made Google seem fallible rather than human. I have gotten used to Google the machine knowing me (sometimes in a really creepy way); so would know that I had already been in using Google+ before the web proletariat were let loose on it – yet it was like as if Google had forgotten this. This sense of disappointment was much more profound than getting a couple of duff search results (usually crap masquerading as content, as pioneered by Demand Media)
Part of the problem that Google has, is that it has walked itself into a machine design corner that isn’t quite minimal but getting there.