Great copywriting I have known

Reading Time: < 1 minute I use Echofon on my work Mac since its OS doesn’t have the App store on it. Echofon is an advert-supported piece of software and usually I am not that interested. 140Proof sell the ads and in the spirit of Twitter keep the copy down to below 140 characters. This copy from News Corporation’s The… Continue reading Great copywriting I have known

Korean B-Boy crew Last For One vs Los Angeles Times

Reading Time: 2 minutes The Los Angeles Times did a short film of Last For One who were made famous in the the documentary Planet B-Boy. The split screen style apes 1960s action film titles. The crew are impressive in their skills. In their dedication to the sport in spite of everything that Korea does to them. Top performing… Continue reading Korean B-Boy crew Last For One vs Los Angeles Times

Pizza Express: use and reuse in design | 在设计的使用和重用

Reading Time: < 1 minute I had lunch at Pizza Express the other week and noticed that the cutlery were kept on the table in a branded can. At first I thought that the can was specially for that purpose and to convey the brand message. I passed another Pizza Express restaurant the other day and noticed that they were… Continue reading Pizza Express: use and reuse in design | 在设计的使用和重用