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Nokia has been going through a period of transformation from the ‘burning platform’ memo to a Microsoft-powered future. The recently released their financial results where were widely covered and talked about over a million Windows Phone-based devices sold. There is some really good analysis of their numbers over at Asymco and the Communities Dominate Brands blogs.
The mainstream media has been overly simplistic at best like this headline from City AM above; but what I didn’t see was answers around the following questions, which I have grouped around three headers
Windows Phone devices
- With Microsoft specifying so much of the hardware design on Windows Phone devices how much design does Nokia need?
- How much will it cost Nokia to realign its hardware design business units? What is the costs of getting rid of further workers in Europe likely to be? What does it see as the risks of outsourcing innovation to Microsoft?
- What are the cost implications of getting rid of Nokia’s factories and associated design functions given the move towards Windows?
- How will Nokia compete on scale | cost with the likes of Samsung?
- From a consumer perspective, given that Microsoft Windows Phones are so similar, why buy Nokia over other manufacturers like Samsung, ZTE or HTC?
- Will Nokia have a big enough business to support its industry-beating distribution network?
- Nokia sold over a million devices, was this sales through the channel or ‘channel-stuffing’?
- What was the cost per handset sold of its European advertising blitzkrieg in the run up to Christmas?
- By comparison, in the markets were it was sold how did the Nokia N9 do? What was the cost per handset in terms of advertising support?
- Why should a consumer buy a Nokia Lumia phone over a Samsung Galaxy Android device?
- What does the future technology roadmap look like for feature phones?
- What about Meltemi Linux-based OS and the Smarterphone acquisition offerings?
- Mediatek reference design-based phones have been suffering in the Chinese market, how will Nokia compete against a likely influx of these handsets at cheap prices across the developing world?
- How will Nokia catch-up on dual SIM handsets compared to say Samsung (who seem to have stolen a march on dual SIM innovation)?
- How will Nokia compete with Chinese rivals like Huawei and ZTE who have been making moves in the developed and developing world markets?
Nokia Siemens Networks and other things
- What is going to happen with Nokia’s wireless network business?
- What is Nokia doing with its patent sales to intellectual property companies?
- What is the vision for online assets like Dopplr and the mapping business?