中国 | china | 중국 事件 | out and about | 종목 伦敦 | london | 런던 在线 | online | 온라인으로 小组会议 | event | 그룹 회의 市场营销 | marketing | 마케팅

#IDForum | International Digital Forum talks

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I spent the morning at the International Digital Forum at the IAB and here some of my notes from the talk.
Fujistu on their social media programme
Pernille Rudlin talked about how Fujitsu used social media around the world. The most interesting takeaways for me was that a B2B brand was making better use of Facebook than it was getting out of LinkedIn and employee engagement was a major part of the return on investment.
Oban SEO on international social media
Dan Bloomfield of Oban Multilingual gave a brief overview of the Brazilian, Indian and Chinese online eco-systems.

事件 | out and about | 종목

Out and about: Britannia Hotel

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I stayed a couple of nights at the Britannia Hotel in Manchester, my stay was a mixed bag.
Brittania Hotel
This is what my room looked like.


  • Location – the hotel is in a fantastic building that was originally built as a warehouse for a wholesale drapery business. At the time Manchester was at the centre of the global textile industry and the buildings were designed to reflect this stature. The hotel was put in the 1980s and the original cast iron staircase is the centrepiece of the hotel
  • Location – you can’t get much more central than its position on Portland Street, walking distance from many of the main attractions from Piccadilly station and the Canal Street gay quarter to Deansgate shopping area
  • Price – if you look online you can get competitive room prices from the Britannia Hotel.
  • I found the staff to be polite and professional
  • Free wi-fi: well nothing is free but it was night to see that you didn’t get gouged for internet access. However I wasn’t impressed by the performance


  • If you want something shipshape and shine, the Britannia isn’t the hotel for you. They are making their assets sweat to give competitively priced rooms, so you have to put up with old carpet and fittings and tired decorations
  • The TV seems to have a random selection of stations available. I have no idea why
  • The wi-fi is absolutely abysmal see my test results for yourself. I was staying for business purposes and couldn’t get anything meaningful done and on the second night I couldn’t get on the internet at all


Britannia Hotel
30 Portland Street
Manchester M1 3LA
+44 161 228 2288

商业 | business | 상업 术语定义 | jargon watch | 용어의 정의 消费者行为 | consumer behaviour | 소비자 행동

Jargon Watch: BYOD

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The phenomena of BYOD (bring your own devices) is where employees bring their own computing devices into work. It is not something radical or particularly new despite what trends blogs may have you believe. I have with one exception at Pirate Communications had a company phone and never had a company smartphone. Much of the reason was that my cell phone number is as much my identity as my email address.

Students of the history of personal computing know that the first generations; usually Apple II’s were introduced into businesses to run VisiCalc spreadsheet software and subvert the IT’s grip on business information and modelling. The tradition of ‘pirate’ IT systems is still carried on in different departments of merchant banks (its why trading models are often built in a complex Excel spreadsheet rather than as a dedicated application). Increased computing power in smartphones, tablets and laptops leave consumers better equipped than the IT departments who were previously in charge of outfitting technology to employees.

More information
Left to Your Own Devices – EuroRSCG