初 | hygiene | 기본

Links of the day | 在网上找到

Reading Time: < 1 minute

Hugo Boss and the fashion cycle vs reporting cycle | Material World

An Optimistic Case for the Euro by Martin Feldstein – Project Syndicate

Nokia claims it ‘resurrected’ the Windows Phone- The Inquirer

Windows 8 can’t pull developers – Submission process allegedly terrible | TechEye

Happy campers – Coleman Japan ‹ Japan Today: – interesting how camping supplies has shot up in Korea as workers no longer have to work on Saturdays

Two burning questions for ARM this week – interesting points around computing power per watt

Yoshida in China: NXP deals with ‘freeze mode’ – interesting downturn in demand

Apple – Press Info – Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services – interesting moves, the ex-Dixon’s guy was no surprise ejection. Forstall was a bit more of a surprise: on one hand tipped for the top with a reputation for being a nasty piece of work, on the other scapegoated in the media for Apple iPhone missteps

Exclusive: Reynolds and Reynolds explores $5 billion LBO – sources | Reuters  – sources (Banks: Quattrone’s Qatalyst, Deutsche Bank)

初 | hygiene | 기본

Links of the day | 在网上找到

Reading Time: < 1 minute

Chris Anderson on the Maker Movement: ‘We’re Going to Get Sued’ – The Atlantic

Microsoft’s Pivot – A Plan to Dominate “Devices and Services” – Adamalthus

Microsoft ‘kicks Huawei out’ of Windows Phone 8 global launch | ZDNet – WTF

Robots making inroads in the home, study finds – interesting delineated attitude to acceptance by task

Movement in interaction design | Hover States

FT digital subs pass 300,000, growing readership and revenue — paidContent – looks like subscriptions slowing

Panasonic set to ditch smartphones | T3 – a few things about this. Beyond the product launch did anyone see the Panasonic phones, you know in shops where they could buy them? What went wrong on the channel? Finally given that Sony and Panasonic’s success plans look similar: abandon brown goods, win through ‘convergence’, mobile (because that’s successful) and cameras – does this mean that Sony will have a similar burn?

The concept art behind the futuristic cities of ‘Cloud Atlas’ | The Verge – eye poppingly good

U.S. looks to replace human surveillance with computers (Declan McCullagh/CNET)

书评 | oprah time | 서평

Oprah Time: Share This

Reading Time: < 1 minute

Share This should have been published years ago. The CIPR had been slow to get on-board with social media public relations. The government sidelined it during consultation on marketing regulation of social channels a couple of years ago in favour of the ASA and IAB.  In addition, there has been a widespread lack of knowledge within the industry that has provided hard to resolve over time.

Having worked in two agencies over the past six years, run train courses and done mentoring I’ve learned two things:

  • Digital knowledge is a minority sport even within savvy agencies
  • Ignorance can’t be profiled by whether someone is a digital native or digital immigrant. Some of the people that have most got it have been the over-50s, whilst that those in their 20s have rejected it as being too hard work

At a macro level, I thought digital was the ideal point of inflection to deal with the over-supply of PR agencies that currently plague the industry. Unfortunately digital just meant that every search, interactive, media buyer and advertising agency also began offering PR-like services (often called content strategy).

Within this context Share This is an interesting vignette of articles pulled together under the auspices of the CIPR to try and provide a blue print for the still largely analogue industry. And in this respect it largely succeeds providing a useful primer for the industry. Whether the industry makes good use of the books content is another subject entirely.