Links of the day | 在网上找到

Sir Keith Mills: Olympic legacy on the line – Marketing magazine – despite quantum leaps in social and mobile the best UK loyalty marketing schemes are all over 10 years old according to Nectar founder

Microsoft’s Role a Sticking Point in Dell Buyout Talks – WSJ.com – has Microsoft learned from the Nokia deal, would it have been easier if Elop had taken Nokia private to do the Lumia changeover?

New Media Knowledge – Ovum finds “live-to-work” ethos is driving faster BYOD adoption in high-growth markets than mature markets

Excess chip inventory set to hurt Q1 – signs of an electronics downturn

MK – FACT Magazine – love the video interviews with MK

Nokia builds WP8 momentum, but will increase its costs – Rethink Wireless – careful calculus?

Frosties sales decline because of advertising ban on television – Mirror Online – advertising works, opportunities for below-the-line marketing not being exploited by food companies?

Handheld See-Through-Wall Radar | The Firearm Blog – crazy sci-fi tech that’s real

The Bosch post

I mean’t to publish this a while ago but a lack of time got the better of me. Lucre’s social media team were supporting Bosch UK in their positioning of Bosch is all around us.
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It got me thinking about what Bosch meant to me. Primarily the brand was about three things:

  • Power tools – I used Bosch power tools to prepare my O’level project in Craft, Design and Technology. My Dad worked in a plant hire company and so I could get hold of a power sander and a power router which made the whole process much easier
  • Electrical car parts – in particular the iconic brown distributor cap that sat under the bonnet of my first car and doled out electricity to the spark plugs
  • Kitchen appliances – my 40 something fridge which finally got thrown out when I moved out of my house in London. It still worked and had served as a store for cold drinks in my garage when I listened to records during the summer. My parents had bought it after they moved into their first house and it got relegated to their garage when they bought a fridge freezer in the mid-1980s. They are now three fridge freezers on whilst I was still using the Bosch fridge. It is probably sitting on a landfill in the south of England punching a hole in the ozone layer with its vintage CFCs

While Bosch may have been all around me, it stayed around me because the products were generally very well made. Something that many of it’s competitors can’t truthfully claim

Links of the day | 在网上找到

Chinese government reportedly in talks to lift 12-year ban on gaming consoles – The Next Web

Achieving healthy ageing is pressing challenge for commissioners | Inside Commissioning

Majority of agency bosses fear effects of EU exit | PRWeek – would adversely affect hub status

In Asia’s trend-setting cities, iPhone fatigue sets in | Reuters – interesting association with Hallyu. I pass an electronics store every morning and there is always a Girls Generation concert playing on the LG televisions. Is this the decline of American culture’s power?

Obama: ‘One of the biggest factors is going to be how the media shapes debates’ | Poynter. – or how the changing structure of media industry will change debates

NTSB: “No Obvious Anomalies” in Dreamliner Backup Battery | Frequent Business Traveler – which screws the prevailing narrative being pushed that tried to taint the Japanese battery supplier

Robot Makers Spread Global Gospel of Automation – NYTimes.com – I guess we know what John Markoff’s next book maybe about. Interesting read through

HTC Mini announced as a remote for your smartphone (Cory Gunther/Android Community)

The Future of Drugs | VICE – interesting essay on the consumer behaviour side of things

Strong Demand for Smartphones and Heated Vendor Competition Characterize the Worldwide Mobile Phone Market at the End of 2012 – IDC press release – epic headline

Antigua Government Set to Launch “Pirate” Website To Punish United States | TorrentFreak

Moves takes on Fitbit and Nike+ FuelBand with a simple iPhone app for tracking your daily activity – The Next Web

Chart Focus: How to compete in emerging markets – Chinese markets as urban clusters

WeAreFSTVL’s stream on SoundCloud – keep an eye on this

Nokia Sales Down 79% in China as Symbian Dies, Lumia Slow to Grow – which is a huge drop in the world’s biggest wireless market

Basecamp Personal Takes Project Management Out Of The Office, Ditches Subscriptions For A One-Time Fee | TechCrunch – much more accessible

The Future of Crime | VICE – interesting thoughtful article by VICE that touches a lot of current hot technologies including 3D printing and in-car computing

KPMG – Global reach China Luxury – interesting and more nuanced take on the Chinese market for luxury goods

Frosties figures show advertising works

Going through my feeds a Mirror Online story caught my eye, about how Frosties cereal had declined by 18.3 per cent, which the article attributes to a TV advertising ban rolled out in 2007 targeting unhealthy foods. Depending on your viewpoint, this maybe a proofpoint that regulation can bring about positive behavioural change in citizens or an example of how regulation can adversely affect the most well-run of businesses. What it said to me was that advertising works and Kellogg’s could put an economic value on its contribution. The next question that sprung to mind is can Kellogg’s marketers use PR tactics and techniques to fill the void left by advertising?  I will let other people argue the case for and against whether PR should be allowed to step into the economic breach for products like Frosties.

Archived from blog posts I wrote for PR Week

Latin American corporate social media presence

My colleagues in Latin America have pulled together an interesting set of slides online that examines the performance of the regions largest businesses on social media.

The case studies on audience interaction and localisation of social media offerings to suit different countries mores (despite the temptation not to due to the common language) is particularly interesting.