Marketing technology landscape

A good mix of an overview and retrospective to some former big names like Vignette:

Links of the day | 在网上找到

The first of its kind: Braun CoolTec – Luxury News from Luxury Insider – not convinced by this

Public does not trust authenticity of brand messages, study finds | PRWeek – reputation is, as reputation does

Data Broker Giants Hacked by ID Theft Service — Krebs on Security – LexisNexis, Kroll and D&B compromised according to Krebs on Security

YouTube’s new Audio Gallery gives you 150 royalty-free tracks to use anywhere…not just YouTube – The Next Web

Nokia board criticized for incentivizing Elop to tank stock and then get rescue – The Tell – MarketWatch

China’s Alibaba goes global with its eBay-like Taobao service, starting with Singapore launch – The Next Web

HS: Nokia gave false information on Elop’s contract | yle.fi – interesting how definite they are in this assertion

Applied Materials to Buy Tokyo Electron for $9.39 Billion – Bloomberg – interesting consolidation move in the semiconductor industry

Nokia CEO Elop contract details: had big incentive to crash shares | BGR – given that Nokia has listing on both the NYSE and OMX this could get the lawyers out

Five for Friday | 五日(星期五)

Things that made my day this week:

My friend Freddy switched me on to this mix which was done as a warm-up to Notting Hill Carnival by Psychemagik.

Electrolux has been publicising its student design competition, the MAB was my favourite
Mab

Ylvis’ The Fox did the rounds of the office

My personal favourite is their track from a few years ago Work It:

Seeing that CERN’s Large Hadron Collider is now on Google Street View:

The Google versus PR post

I was talking to colleagues during the week and thought it would be timely answer the question, what does Google moving search click-throughs on to HTTPS mean for PR people?

  • We have less data to use as part of a scientific approach to developing messaging. For non-mainland Chinese audiences we are reliant on Google advertising keyword data rather than what has been working driving traffic to their site. For instance, when we think about how we use websites, what might work in a sales situation, may not work when we are looking for information or customer support
  • When creating content for websites, there needs to be a greater focus around the quality of the content rather than the classic focus on keyword density. This is a key advantage for PR people over ‘content marketers’ who have focused on creating content that is just good enough. We can still see which posts are the most popular for traffic coming from Google and then look to infer what works by looking at commonalities across the pages: content themes, likely audience intent etc.
  • Inability to draw conclusions whether our content has an effect on consumer behavior, which keywords were used to reach the intended website, and the penetration of our messaging in the public lexicon when they search and arrive at the specific site.  For example, a campaign to promote the ‘Bold washing powder’ causes a rise in searches for “Bold washing powder” to arrive at the P&G UK website, now we no longer able to draw this conclusion. In essence, it is much harder to prove online behavioural change from offline PR activity
  • A move towards increased link building for client’s websites; blogger relations and responding to posts becomes more important, since there is less of a focus on keywords
  • Client spend on search advertising is likely to increase as it becomes harder to prove the ROI on tactics used to bolster organic search traffic

Links of the day | 在网上找到

US websites should inform EU citizens about NSA surveillance, says report – tear up the data safe harbor agreements, foster European cloud services…

Google buys more buildings in Silicon Valley – SiliconValley.com – enough space for 12-14,000 more people. That’s basically more staff than Yahoo! probably has worldwide

Poor-Man’s Speed: Coming of Age in Wigan’s Anarchic Northern Soul Scene | VICE United KingdomThe thing I love when I’m dancing is when I see other people. I just feel like we’re all connected. If I wanted to go clubbing… well, the music’s just rubbish and the people, they’re starting fights and that. At a Northern Soul night it’s like a family. – As Larry Heard said house is a feeling….

Measuring the Width of the Wealth Gap – Caixin – interesting economic data on consumer wealth

RunKeeper talks smart watches, iPhone 5s and privacy issues for fitness apps | theguardian.com“You see the negative [privacy] stuff in the press, and I hope no one goes down that path, but we are a user-focused company, and we’re building this to drive results for users,” he says. “When we ultimately focus on business models, it’ll be about those things that make the user experience better.” – and there is the risk

Creative Train Advertisements in Japan – really interesting ambient advertising work

What Apple won’t tell you: The iPhone 5s is outselling the 5c nearly four-to-one – Quartz – and the best selling 5c is apparently in pink

Cam sex is booming business for porn industry | The Verge – moving from media content model to service provision

Valve announces SteamOS, a free Linux-based OS for your Steam Box | ExtremeTech

The American dream has become a burden for most | The Guardian

Forrester: U.S. Leads In eCommerce ReadinessThe U.S. is a full 22 points ahead of the nearest contender, indexing at 73.4 in the Forrester composite readiness index. Several Asian countries come in at a distant second. China at 51.1, Japan at 50.1, South Korea at 46.1. The UK is fifth at 45.0.

Warner Bros. DMCA Fraud and Abuse Case Goes to Jury | TorrentFreak

How Hollywood Gets Biometrics Wrong | SRI International