Month: October 2015
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Social relationship platforms + more
Most Marketers Don’t Use Social Relationship Platforms | Forrester – I am not that surprised, social relationship platforms such as Hootsuite’s user experience isn’t exactly intuitive. They’re hard to use for the teams that I have worked with on campaigns and their pricing policy isn’t transparent. Instead it’s more like feeding your wallet through a…
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On innovation
Before I start to reflect on innovation, let me tell you story from my my old agency days. Back in the day I used to work agency side on the Microsoft account. Unlike a lot of my colleagues who worked on it full time, my workload was usually tangental to everything else that I had…
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Black Friday Sale + more things
REI to Close Stores During Black Friday Sale and Encourages Customers to Go Outside | Time – this is a smart more by REI on its Black Friday sale for a number of reasons. It is in keeping things on brand. It focuses purchases to their online channels. It also reels in Patagonia’s differentiator during the…
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On the sofa: No blood no tears
No blood No tears – One of the best kept secrets in London is the free sessions put on by the Korean Cultural Centre just off Trafalgar Square. I caught the last film of the year to be shown at the centre. No blood No tears is a Korean heist story. Gyung-Sun is a former safe-cracker…
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Worth less than nothing + more
Why Yahoo is worth less than nothing – I, Cringely – for someone who bleeds purple having Yahoo worth less than nothing was sad to read, but that doesn’t mean that its not true. The basic sentiment that has Yahoo worth less than nothing is down to the strength of Yahoo’s Alibaba stake versus its challenged…
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MANifeste + other things
Hermès MANifeste is a short motion graphics based video aimed at their menswear collection Hermès MANifeste has got an Eames or Rand feel to it. It is full of clean mid-century modern imagery with icons that would have been in the library of every letterpress and hot metal print works prior to digitisation. This gives…
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Microsoft Office + more news
Google hunts down Microsoft Office | Techeye – Google’s move is a big one but indicative of how desperate Google needs to diversity from its current online ad based model into subscription software (like Microsoft Office 365)for the enterprise Google and Yahoo sign search partnership – San Jose Mercury News – interesting because Yahoo! gets around the…
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The Google search post
the Charles Arthur wrote an an interesting analysis piece on Google search business which I have linked to in the more information section called Google’s growing problem: 50% of people do zero searches per day on mobile. According to Fortune, Google search and display advertising counted for 90 per cent of Google’s revenue stream in…
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Mac vs PC + more news
Microsoft and partners revive Mac vs PC ads — without mentioning Mac – CNET – This is all a bit odd. If you’re going to do a competitive comparison you have to mention the competition. That and the humour was why the Mac vs PC ads worked. Not mentioning them looks like Voldemort like fear in…