Month: March 2016
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Hemingway + process
I use a range of tools including Hemingway as part of my content creation process. This came out when I had a meeting with some junior marketing agency staff last week. The purpose of the meeting was to discuss content strategy across different clients. In the end an good part of the conversation went into…
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VS250 online racism crisis
Virgin Atlantic flight VS250 had a tough finish to the week as Chinese social media users and their overseas counterparts united to hit the airline hard. The problem had percolated for the previous two weeks on Chinese social media as netizens fumed at the way cabin staff had allegedly treated a Chinese woman traveller.
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Samsung and de GRISOGONO + more
Samsung and de GRISOGONO Make Baselworld Tick to Luxury Smart Time | Samsung Newsroom – a bit crass looking. Samsung and de GRISOGONO follows on from past luxury deals that Samsung and LG have done with brands like Prada. Those deals were just brand engineering to ‘premiumise’ phones – a bit like Huawei’s deal with Porsche…
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Dark social + more news
How to Use Brand Jedi to Harness ‘Dark Social’ | DigitalNext – AdAge – so basically this is being attributed to influencer engagement and as the driver of ‘unattributable’ site traffic / conversions aka dark social (paywall) Apps to watch at SXSW 2016 — Medium – nothing really stood out to me from this list. Tribe and…
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Platform utility
Silicon Valley VC Andreessen Horowitz put togethers slides that cover platform utility and the role of network effects. The presentation does a good job at providing a taxonomy on different products. It comes in handy when thinking about channel role / platform utility from a media planning perspective and also evaluating start-up ideas. They define…
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Facebook messenger content + more
Next Up: Facebook Messenger Content From Publishers? – will Facebook Messenger content as publishing platform happen? WeChat has already got a mature content platform offering. This provides a clear framework for how Facebook Messenger content could look and feel. A bigger challenge for publishers and Facebook is how to monetise it SMARTPHONES: Dakele Becomes First Smartphone…
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Holly Herndon + more things
Holly Herndon Holly Herndon and Jace Clayton in conversation. Holly and Jace are interesting characters. They are academics, at least one published book author and artists. They have explored areas such as sampling themselves and the use of machine learning in composition and sound creation.Holly Herndon on process is fascinating. I think this has wider…
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PR, Not Communications – revisited
In April 2011, Richard Edelman wrote a blog post in defence of public relations. The blog post PR, Not Communications was in response to a question from an employee in the London office …as PR continues to expand, encompassing digital, research, media planning and content creation, should we consider rebranding ourselves as communications firms? He…
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Online advertising targeting
Ad blocking has become a thing; with a UK government minister likening it to a protection racket kneecapping online advertising targeting. This felt similar to the the early 2000s and political action against file sharing. A cursory glance of publicly available data shows a few things: This starts to paint a picture of something being broken in the…