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Out and about: Independence Day: Resurgence

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Independence Day was one of the benchmark blockbuster movies. It has cheesy Americana, Will Smith and an aerial dog fight that left my butt cheeks numb as my body had flinched to hold my body in the chair. The illusions on screen temporarily fooled my senses.

Twenty years later, Independence Day: Resurgence was bigger and darker. There was less of the knowing ironic humour. The film tried to take itself seriously. The CGI was impressive, but felt prosaic as we are more used to it now. Destroying London? Yawn.

For a film aiming to take advantage of 3D sales at the box office it offered precious little in terms of visual engagement.

The film did a better job at laying out its stall to take advantage of the Chinese market. A Chinese dairy brand was featured prominently as ‘Moon Milk’. The characters use video chat on QQ (a sister brand of Tencent’s WeChat) with its iconic penguin logo.  One of the film’s prominent stars is Angelababy a staple of Hong Kong and Chinese cinema who came to prominence as a model and promotional spokesperson.

I get why Chinese audiences will like the film, their ‘token’ characters fit in better than transplants sewn into Transformer films – and its apparently done well at the box office there.

The plot took some more twists and turns than the original, but it missed a crucial ingredient. I didn’t care if the characters lived for died, it all felt rather academic – for the future stars of tomorrow like Liam Hemsworth, that must terrify his representation. Hemsworth is a great actor in previous outings like Black Hat, but all of the cast feel flat due to poor character development.

More films and cultural events here.

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Links of the day | 在网上找到

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At Cannes, the Ad Industry Confronts the Rise of Facebook – The New York Times – takes some of the heat from Google as most hated media partner, but few have woken up to the existential threat that the rise of Facebook poses for the advertising industry and brand marketers.

Amazon to Add Dozens of Brands to Dash Buttons, but Do Shoppers Want Them? – WSJ – the financial terms Amazon is getting from the FMCG companies for Dash buttons is insane. $15/ button plus 15% of sales… More on the Amazon Dash button here. It’s no wonder that the Amazon Dash button was launched on April’s Fools Day 2015 as a giant grift that they tried to play on FMCG marketers…

A British tragedy in one act | HKEJ Insight – nice byline by Chris Patten aimed at an audience of Hong Kong readers. But one can’t also ignore the implicit racism in many of the British decisions – such as not giving the Hong Kong people British passports

E-Mail from Bill – The New Yorker – fascinating artefact from 20 years ago, it reminds me of some Skype chats that I have with my friend Noel who lives in Hong Kong

China says Brexit is a sign of a ‘losing mindset’ | Irish Times – “East Asia has witnessed decades of high-speed growth and prosperity. Europe stays where it was, becoming the world’s centre of museums and tourist destinations. Unfortunately, Europe is also close to the chaotic Middle East. Waves of refugees flood into Europe, coinciding with increasing terrorist attacks,” the editorial ran. Among Chinese citizens, the reaction has been largely one of bewilderment. The European Union is generally seen as something that countries strive to get into, rather than out of. “I thought Brexit was a joke, I never thought it could come true,” wrote one online commentator, Xiong, while Momo said: “I think more Chinese people were watching Brexit than actual British people voting.

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WWDC 2016 – what did it all mean?

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I watched the few hours of keynotes at Apple’s WWDC 2016 (Worldwide Developers Conference). I also read some of the resulting analysis and wondered if we’d been watching the same event.
Cómo ver la WWDC 2016 en vivo en iPhone, iPad, Mac, Apple TV
So thought I would think about the event carefully and come up on my take of what it all meant. This is a bit later than I originally planned to publish it.

Firstly, there was no change in direction for Apple from a strategic point-of-view. Apple has been clear about its direction, it is the ‘how’ which is the mystery. WWDC 2016 was a major unveiling of ‘the how’.

Over the past few years, Apple has focused on the integration of its devices. The reason why there isn’t one OS*, a la Windows 10, is that the different form factors have different contexts. Cross-pollination of services only takes place where it makes sense, which is why Siri has taken a while to roll out.

The first big thing is APFS – a new file system for all of Apple’s devices. This builds on upon the feature set of ZFS which was a file system developed by Sun Microsystems for its Solaris UNIX operating system. Apple had experimented with implementing ZFS in OSX Leopard, but then didn’t follow through. Solaris runs on large enterprise computers where the prevention of data corruption and handling a large amount of file changes simultaneously is very important. Like ZFS, APFS supports encryption, granular time stamping, fast file management and has improvements in data integrity. When it’s fully finished it should make encryption on devices easier to manage and provide the user with more control. It should also help with syncing data across devices and the cloud.

The interesting thing is how this technology will scale over time handling multiple devices and form factors working seamlessly from a common database. Like many of there other technologies this is an extension of Apple’s Continuity offering and future integration with a wider IoT offering.

When Steve Jobs launched Mac OSX 10.0 in 2001 he described it as being the OS for the next 15 years. At the time the original MacOS was showing its limits. The UI was colour but hadn’t really moved on that much since System 7.5. The operating system wasn’t multi-tasking. The internet felt kludgy even though it performed well on the hardware at that time. Looking at OSX / macOS now, the operating system it feels fresh. The tweaks and changes under the hood keep the performance hub and the features comparable with the rest of the Continuity eco-system. macOS also doesn’t seem to be seriously threatened by iOS ‘pro’ devices.

iOS 10 was important to me for its embrace of messenger-as-a-platform. Apple innovates within its own Messages apps with some UI gimmicks. More importantly, notification real estate that was once the exclusive preserve of the Apple dialer. This allows you to accept calls from the likes of Skype, WeChat or Slack from the lock screen. This follows Apple’s model of using it’s own apps to work things out and then open up the function once it is mature. Apple’s own Messages app includes a number of features including:

  • Simple chat bot-like functionality
  • Swipe to read on messages to prevent shoulder surfers from reading messages
  • Messages app takeover emotions
  • More emoji / sticker like icons

Apple Pay roll-out – continued geographic roll-out makes sense. Apple Pay isn’t about building a rival payment system a la PayPal. Instead, Apple is trying to build more touch points with the user. The level of usage doesn’t matter too much from that perspective. Geographic roll-out to Hong Kong and more European countries makes sense. The more exciting development is two-factor authentication for e-commerce payments on compatible sites using the Apple Pay infrastructure. This is big for shopping on both Mac and iOS-powered devices.

Thinking differently about intelligence. Unless you have been living under tech industry equivalent of a stone, you’ll be aware of cloud companies like Microsoft, Amazon, Google or Baidu using artificial intelligence techniques to drive device function. Apple hadn’t been as visible in this space up to WWDC. The reason for this is due their rigorous approach to user and device privacy.  There were two approaches to this:

Having the mobile devices GPU to perform relatively simple neural-network computing. This can learn user preferences or intent over time and be more helpful

Making Siri more intelligent by looking at the behaviour of users encrypted, salted with false data and aggregated up. Differential Security is the process of acquiring this data. In the second world war, the Allies cracked the cryptography derived from the Enigma machine. But that was only the first part of the challenge. In order for it to be useful the Enigma team used statistics to hide any usage of the intelligence hiding reactive activity in the midsts of statistically expected ‘normal’ behaviour.

Differential security is kind of similar to this. All the data is encrypted, the phone sends a mix of false data and real data. When Apple looks at aggregated data they can see the false data as being false, but can’t tell which users data is false at a given time.

Apple’s WatchOS 3 is interesting because of the performance boost it gives the wearable. The difference is really noticeable. The boost in performance is due to Apple having more memory to use than it had originally allowed for. This provides a more refined experience. Much of the UX enhancements were focused on fitness.

From a developer perspective there were a few things missing:

  • Apple had no new pro-level hardware announcements
  • Apple later walked away from Thunderbolt displays, saying that 3rd parties were now making great displays. This reminded me of when Apple stopped making printers, it felt permanent, though there is a lot of speculation about a forthcoming Apple 5K display – we’ll see
  • Apple still needs to do more work on integrating its Swift programming language throughout its OS’
  • Given Twitter’s peak in growth, Apple didn’t show how Siri would cope in a post-Twitter world

Finally the two-hour keynote was a love letter to China. At every opportunity Tim Cook mentioned the Chinese market, support for China-specific items like language and called out Chinese apps like WeChat.

* From a technical point-of-view; tvOS, iOS, and macOS all share underpinnings based on NetBSD and a Mach micro-kernel.

More information
Apple Pay supporting banks | Apple Support Documents
Apple finally opens Siri to third-party developers | TechCrunch
Apple rolls out privacy-sensitive artificial intelligence | MIT Technology Review
What is Differential Privacy? A Few Thoughts on Cryptographic Engineering
Digging into the dev documentation for APFS, Apple’s new file system | Ars Technica
Apple File System Guide | Apple Developer documentation
Mac & iOS Continuity | Apple

More articles on Apple WWDC through the years here.