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商业 | business | 상업 媒体与艺术 | culture | 미디어와 예술 市场营销 | marketing | 마케팅

On Pam Edstrom

Reading Time: 2 minutes

PR Week and The Holmes Report carried an obituary for Pam Edstrom who passed away last night. I worked at her agency for a few years and came across her a few times.

Pam had an intensity and an energy to her. She was also a true believer; you could break her open like a stick of rock and there would be the Windows squares running through her. She had a tremendous belief in the ability of IT to deliver tremendous things. If you’ve read this blog you’d realise that I’m not a true believer in the same way that Pam was; we were on opposite sides of the Windows | Mac (and Unix) religious divide.

She had an absolute focus on controlling the message and organisational process (optimised for alignment to Microsoft) and championed ‘gold standard’ delivery. Over time Microsoft came to represent more than half the agency billings.

When I worked at the agency I also was assigned to keeping the company name in the usual industry debates. I found it handy to do as it kept my PR skills warm as I did the nascent digital work at the time. I managed to keep a constant drip feed of coverage in the industry media.

At the last minute I was asked to arrange a profile. Clare O’Connor who worked at PR Week at the time agreed to write a profile – Pam Edstrom, the doyenne of tech PR.  Give it a read as it captures Pam quite well.

The article was taking ages to come out as it was ‘evergreen’ appearing some six months after the interview had taken place.

The article threw a bit of a curveball when a longtime journalist contact was asked about Pam and referred to her daughter Jennifer’s book Barbarians led by Bill Gates. I never did  hear if Pam got to thank the New York Times’ Steve Lohr for that one.

 

Categories
初 | hygiene | 기본

Links of the day | 在网上找到

Reading Time: 2 minutes

South Korea Finds Qualcomm Prevented Samsung From Selling Its Exynos Processors – Slashdot – smoking gun…

Lawyers and Academics Warn UK Against Criminalizing File-Sharers | Torrent Freak – interesting work by media lobbyists, it will go south when it starts catching casual middle class criminals

Apple invents a Unique Air-Tight Protective Case for Future iPhones with a Smart Communications Component – Why does the notification have to be digital (thinking Sony’s Sport Walkman and Discman designs were secure closure was self evident)

German Intelligence Chief Bruno Kahl Interview – SPIEGEL ONLINE – really interesting interview

De Grisogono Offers You a ‘Botler’ | New York Times – interesting Facebook Messenger usage

Mobile data became China Mobile’s biggest revenue driver in 2016 | total telecom – margins on data razor thin by comparison though, WeChat turning China Mobile into a dumb pipe

Why advertisers are pulling spend from YouTube – Business Insider – interesting mix of motivations

What’s Gucci? | The Outline – stunned by this social strategy and not in a good way

IBM, Remote-Work Pioneer, is Calling Thousands Of Employees Back To the Office | Slashdot – damning indictment of teleworking and the power of technology

Eeben Barlow’s Military and Security Blog: OVERCOMING THE CRISIS IN COMMAND – interesting essay on how the analogue between business management and military command is causing problems in the military

Apple announces a new, cheaper iPad in hopes of stopping sales slump – ExtremeTech – interesting that they are prepared to make a thicker product

What Marketers Should Expect from Search in the Future – Think with Google  – reading this makes me think that Jeff Weiner’s direction at Yahoo! Search was right; just the way to achieve it should have relied more on machine learning

Here Is a Tweet Venture Capitalist Benedict Evans Just Deleted [Updated] | Gizmodo – EPIC

Categories
初 | hygiene | 기본

Five for Friday | 五日(星期五)

Reading Time: < 1 minute

This week I spent a good deal of time listening to the Flying Mojito Brothers

We past 25 years since the launch of Jump Around by the House of Pain and Everlast returned with his first hip hop project in years War Porn Industries. Here’s the mixtape put together

A great mix for St Patrick’s day without the cheese from Club Céilí

Magnetic magazine put together a collection of some very Belearic feeling tracks. The kind of collection that the likes of Test Pressing would have been proud of

This week has seen all eyes of watch fans turn towards Basel for Baselworld and Omega put together this great teaser in advance of their launches at the show

#Baselworld2017 Correction… we have three new watches.

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