Links of the day | 在网上找到

Reading Time: < 1 minute We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Buzzsumo – probably the most depressing post on data driven content strategy in a while. (Rocks with head in hands whilst having no respect for audience) Nestle Targeted by Dan Loeb in Activist’s Biggest-Ever Bet – Bloomberg – Third Point up to its… Continue reading Links of the day | 在网上找到

Thinking about Marcel

Reading Time: 8 minutes Publicis Groupe announced two things in the past week that caught the attention of the industry: Withdrawing for 12 months from all promotional activity spend including the Cannes Lions awards A Groupe-wide 12-month digital transformation fronted by a personal assistant app You can’t look at either in  isolation, they are both linked together. Why the… Continue reading Thinking about Marcel