Reading Time: 2 minutes WPP hack – What a week we’ve had, I was thankful that I wasn’t affected by the latest hacking which took out WPP’s agencies around the world. It would have been an unproductive week. Let’s get on with the things that have made my day this week: Ten years of the iPhone. The iPhone was… Continue reading Five for Friday | 五日（星期五)
Month: June 2017
Links of the day | 在网上找到
Reading Time: < 1 minute We Analyzed 100 Million Headlines. Here’s What We Learned (New Research) | Buzzsumo – probably the most depressing post on data driven content strategy in a while. (Rocks with head in hands whilst having no respect for audience) Nestle Targeted by Dan Loeb in Activist’s Biggest-Ever Bet – Bloomberg – Third Point up to its… Continue reading Links of the day | 在网上找到
Thinking about Marcel
Reading Time: 8 minutes Publicis Groupe announced two things in the past week that caught the attention of the industry: Withdrawing for 12 months from all promotional activity spend including the Cannes Lions awards A Groupe-wide 12-month digital transformation fronted by a personal assistant app You can’t look at either in isolation, they are both linked together. Why the… Continue reading Thinking about Marcel