What does a great email look like?

Reading Time: 4 minutes I often end up with my head in the data and need to check myself to ensure that the basics are happening. This was a deck that I pulled together on what does a great email look like? Why email marketing? Because it still works and provides relatively good value in terms of marketing spend.… Continue reading What does a great email look like?

Links of the day | 在网上找到

Reading Time: 2 minutes My friend and former colleague Audrey Li wrote a great rambling essay. Audrey’s family live in a small town / village in Sichuan province. Sichuan is in the west of China. The essay covers WeChat, payments, crime and the party’s fight against pollution. WeChat scams are surprisingly common for an authoritarian regime that surveils everything.… Continue reading Links of the day | 在网上找到

Five for Friday | 五日(星期五)

Reading Time: < 1 minute Rosemary Smith is a 79 year old Dublin woman who owned her own driving school. But from the 1960s through the 1970s she was one of the world’s foremost rally drivers. With the right support, she could have done so much more. Renault decided to put her behind the wheel of a single seater racing… Continue reading Five for Friday | 五日(星期五)