What does a great email look like?

I often end up with my head in the data and need to check myself to ensure that the basics are happening. This was a deck that I pulled on getting a marketing email right. Why email marketing? Because it still works and provides relatively good value in terms of marketing spend. We might be […]

Links of the day | 在网上找到

Great rambling essay by my friend and former colleague Audrey Li. Audrey’s family live in a small town / village in Sichuan province. Sichuan is in the west of China. The essay covers WeChat, payments, crime and the party’s fight against pollution. The battle against pollution has hard costs, which Audrey goes into – Smart Phone, […]

Five for Friday | 五日(星期五)

Things that made my day this week: Dubliner Rosemary Smith is a 79 year old woman who owned her own driving school. But from the 1960s through the 1970s she was one of the world’s foremost rally drivers. With the right support, she could have done so much more. Renault decided to put her behind […]

Links of the day | 在网上找到

Apple’s iPhone 7 and iPhone 7 Plus Are More Popular Than Older Models | Fortune.com Inside Andy Rubin’s Quest to Create an OS for Everything | Wired  – wasn’t that a historical Windows vision, there is a tension between general purpose and specialist In China, Herd of ‘Gray Rhinos’ Threatens Economy – NYTimes.com – Chinese conglomerates who […]

Jargon watch: generation glass

I noticed this descriptor appear in an article about iPad obsessed children and how Mattel was looking to adjust to the market. The name relates to the ‘pictures under glass’ interface that these children have grown up with. More information How Toymaker Mattel Plans To Win Over iPad-Obsessed Kids | Time SaveSave