Reading Time: < 1 minute Niantic is opening its AR platform so others can make games like Pokémon Go – The Verge – expect locative games to be a hot property for creative agencies to recommend to clients Singapore Tourism Board creates cartoon character to help with global marketing efforts – its Hello Kitty meets the Starbucks mermaid….
Reading Time: < 1 minute The Bureau – season 3 on Amazon. It is one of the most well written series I have watched in a long time. A brass band cover of Rage Against The Machine’s Killing In The Name This amazing episode of NPR’s Tiny Desk Concert featuring Rakim (of Eric B & Rakim fame) With Amazon delivering… Continue reading Five for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 3 minutes In order to get a brand on social media it isn’t about dropping brand assets on social channels but thinking about what it actually means. Distillation of this process is likely to appear on a document: It contextualises why social, there must be a business and brand reason to be there beyond ‘well everyone is… Continue reading Preparing the ground for being a brand on social media