Month: September 2019
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Things that made my day this week
Mastertape volume six by The Reflex was on heavy rotation for me over the past few weeks. Mastertape volume six is up to The Reflex’s usual high quality. Valerie Plume’s ‘Undercover’ ad makes use of her CIA heritage in a political ad that breaks new ground. It feels like a high quality television trailer. Plume’s…
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Influencer marketing – what does the future hold
What does the future hold for influencer marketing was an event organised by PR Week that I got to attend last week. Below are some of the thoughts and key points that came out of the event. The Competition and Markets Authority They are responsible for enforcing The Consumer Protection from Unfair Trading Act (2008)…
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Snowden revelations + more things
Looking back at the Snowden revelations – A Few Thoughts on Cryptographic Engineering – The brilliant thing about the Snowden leaks was that he didn’t tell us much of anything. He showed us. Most of the revelations came in the form of a Powerpoint slide deck, the misery of which somehow made it all more…
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I like: StarTech Thunderbolt 3 adapter
I like the StarTech Thunderbolt 3 adapter, or to give it its full name: StarTech.com TBT3TBTADAP Thunderbolt 3 to Thunderbolt 2 Adapter. Like many people who have bought a new Apple laptop recently. The move to USB-C / Thunderbolt 3 has been extremely disruptive. I spent a fortune on new accessories. One thing I wasn’t…
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Juul sales halted in China + more
Juul Sales Halted in China, Days After Launch – WSJ – this could be as much about IP as anything else that caused the Juul sales halted in China. The e-cigarette was invented by a Chinese engineer looking for a healthier option to cigarettes. Secondly tobacco is a monopoly in China run by a state…
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By innovation only. Yet another iPhone launch
Apple’s September 10 event ‘By innovation only’ marked the autumn season of premium smartphone launches. It is also a bellwether of what we can expect from the technology sector. Mark Twain’s ‘History doesn’t repeat itself, but it rhymes’ fits especially well in the smartphone business. From a consumer perspective Apple’s 2019/20 iPhone range is basically…
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China set traps for attacks + more
China Set Traps To Capture Dangerous NSA Cyberattack Weapons: New Report – the implications of China set traps for attacks and repurposing the NSA’s expensive code has seriously difficult optics. Leaked NSA tools have already been used by cybercriminals, it is likely the China set traps may faciliate it. More security related content here. The…
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Planning and communications
Planning and communications: history (Account) Planning is a role focused on bringing the consumer into creative thinking. This then impacts channel choice as well. It started in advertising agencies in the mid 1960s. At the time account managers were using information provided by researchers. The problem was the poor and untimely use of the information.…
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Nostalgia + more things
If Nostalgia Isn’t What It Used to Be, Why Are We Living in the Past? | Newsweek – Our past keeps growing, and as it does, it continues to crowd out our present, shortening the already narrow nostalgia gap. If Tom Vanderbilt thought treating last month’s music as classic was silly, think about various #TBT…