Month: November 2020
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Hydrogen fuel cells + more news
Hydrogen fuel cells Hyundai and Ineos team up to develop hydrogen future | CAR Magazine BMW details fuel cell plans | EE News – I think that this move to hydrogen fuel cells makes more sense than lithium ion batteries. Hydrogen fuel cells are well understood, having been used by NASA during the Apollo space mission,…
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Toyota Hilux & more stuff
Toyota Hilux This is spot for the Toyota Hilux was done by Saatchi & Saatchi New Zealand. I was reminded of how growing up in Ireland, people would pull up in their cars, vans, trucks or tractors like this and chat in the middle of the local market town. It touches on quirkiness, the diverse…
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Bots in education + more things
Bots Grade Your Kids’ Schoolwork—and They’re Often Wrong – WSJ – not surprising that Bots get grading wrong. A lot of ‘AI’ is math, it isn’t that far along from Business Intelligence systems of the 1990s. What would have been called fuzzy logic in the 1990s is now ‘AI’ bots; both of which rely on…
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Type Matters by Jim Williams
Why would I care about a book like Type Matters? Back at the beginning of the PC era; Apple sought to differentiate itself through its understanding of design. Steve Jobs had the Macintosh team apply the knowledge he’d gained dropping into a college course on typography. Fonts and kerning became important. Jobs also drove his…
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Things that caught my eye this week
House music producer Roy Davis Jr put together an amazing mix for Phonica Records and I have been vibing off it for most of the week. An old, but good music video put together by my long time colleague Haruka. It’s a mix of found footage and painting done on 16mm film. I’m not so…
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M1 processor + more things
Apple’s M1 ARM Pivot: A Step Into the Reality Distortion Field | Chips | TechNewsWorld – pretty much many of the points that I was thinking about. More here on the M1 Apple M1 Processor, Passing on the Chiplets | EE Times BMW Unveils Anime-Like Electric Scooter Concept – Core77 – nice but I would…
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The Bhutto Dynasty – The Struggle for Power in Pakistan by Owen Bennett-Jones
Before reading The Bhutto Dynasty I knew very little about Pakistan. The story of the Bhutto family is a story of fierce ambition with bursts of hubris. But it is also the tale of the moghul empire of pre-Raj India, British rule and post-colonial Pakistan. The Bhuttos have been at the centre of Pakistan government.…
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Humaning marketing + more
Mondelēz International, Inc. – Announcing Humaning: A New Approach to Marketing – Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all. We are no longer marketing to consumers, but creating connections with humans – no I…
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Things that caught my eye this week
This project among older Irish people in the UK caught my eye Dementia and Music | Comhaltas in Britain. Comhaltas Ceoltóirí Éireann (to give it its proper name) is an Irish based organisation with international branches that promotes Irish traditional music. It puts on grass roots sessions in local communities, trains young musicians and organises…