Ged Carroll

Brand proposition

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, tools | 工具 | 도구 | ツール by .

The brand proposition is what fires creative thinking in advertising and the bane of junior planners. In fact, the brand proposition is a topic of conversation for advertising planners, in the same way that the weather is for British and Irish people. It is a source of endless debate and discussion. Firstly, let’s discuss what’s […]

Carl Schmitt + more stuff

Published: (Updated: ) in china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, economics | 經濟學 | 경제학 | 経済, energy | 能源 | 에너지 | エネルギー, ethics | 倫理 | 윤리학, finance | 은행업, fmcg | 雜貨業務 | 소비재 | 食料品事業, germany | 德國 | 독일 |ドイツ, hong kong | 香港 | 홍콩 | 香港, ireland | 愛爾蘭| 아일랜드 | アイルランド, japan |日本 | 일본, legal | 合法的 | 법률학 | 法的, marketing | 營銷 | 마케팅 | マーケティング, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム, wireless | 無線 |무선 네트워크 | 無線 by .

Carl Schmitt Carl Schmitt was a German jurist, legal theorist and political theorist. The common narrative around him is that he came up with the legal principles that justified most of Nazi Germany’s greatest excesses. His work has also been used to justify the Xi-era legal system in China with legal thinking leaning heavily on […]

Subprime attention crisis

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, oprah time | 書評 | 서평 : 文芸批評 by .

Subprime attention crisis is a short book, or a long essay depending on the way you want to look at it. It was written by Tim Hwang. About Tim Hwang Hwang is a lawyer working for email newsletter platform Substack. Prior to this he worked in a US think tank attached to Georgetown University: Center […]

Ford Fiesta

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, energy | 能源 | 에너지 | エネルギー, gadget | 小工具 | 가제트 | ガジェット, innovation | 革新 | 독창성 | 改変, marketing | 營銷 | 마케팅 | マーケティング, spain | 西班牙 |스페인 | スペイン by .

My Ford Fiesta driving experience The Ford Fiesta will be forever linked to my early driving experience. I started learning to drive in the 1990s. Back then leasing agreements and car finance weren’t really a thing due to high interest rates. (There is a whole other blog post that I should write at some point […]

Brand purpose

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング by .

What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]