Search results for: “NASA”

  • Caribbean phone networks + more

    Revealed: China suspected of spying on Americans via Caribbean phone networks | US news | The Guardian – China is alleged to have used Caribbean phone networks to conduct its surveillance. I’d imagine that they aren’t the only people to do this – At the heart of the allegations are claims that China, using a state-controlled…

  • Hydrogen fuel cells + more news

    Hydrogen fuel cells Hyundai and Ineos team up to develop hydrogen future | CAR Magazine  BMW details fuel cell plans | EE News – I think that this move to hydrogen fuel cells makes more sense than lithium ion batteries. Hydrogen fuel cells are well understood, having been used by NASA during the Apollo space mission,…

  • The Fifth Risk by Michael Lewis

    Michael Lewis’ The Fifth Risk is marketed as a Trump presidency book. The Donald The Fifth Risk starts off by telling the story of Chris Christie. How he helped the future Trump administration organise a government in waiting. Christie and the team are let go. Trump was worried about spending money. Given the revelations about…

  • Things that caught my eye this week

    Wieden + Kennedy put together this impressive tribute to Kobe Bryant and riffs on their pivot to individual sports performance rather than elite performers. The craft in the video is self-evident. There are bigger questions to be asked about addressing legacy and what we tolerate in greatness. The tribute to Kobe Bryant is a difficult…

  • 25 technologies

    25 technologies that have come to prominence during the past quarter century and have changed the world. CNET came up with their own list. That inspired me to take a run at it and make my own list of 25 technologies. CNET’s list My list Apple iPhone SMS and instant messaging Wi-Fi Wi-Fi IoT (internet…

  • Generations or life stages?

    Generations or life stages? – Why am I asking this as a question? I’ve had a bit of time to think about consumer behaviour. At the moment you can’t throw a stick without hitting ‘an’ expert in at least one of three generations: There are older generations that also exist but are only mentioned in…

  • Breaking norms

    Breaking norms to create shock is a well-trodden path. Look at the way the Conservative Party used transgressions to dominate news cycles during the last election. For a cynical marketer like myself it has all become rather jaded. This news footage of audience reactions from screenings of The Exorcist reminded me of the power in…

  • Volkswagen Beatle fairwell & other things this week

    Volkswagen Beatle Volkswagen Beatle – after seven decades Volkswagen is finally saying goodbye to its most iconic vehicle. It seems the Beatle won’t make it into the electric future of Volkswagen. Visual Futurist – Syd Mead We lost visual futurist Syd Mead at the end of 2019. Mead was best known now as the stylist…

  • US military right to repair + more

    Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the…