Coca Cola marketing stunt
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Coca Cola, the troubled beverage company is in the midst of a major marketing promotion to try and bolster sales of its signature drink. Throughout the US, Coca-Cola has put 120 special cans into multipacks of original Coke. These cans look like a Coke, feel like a Coke, but instead of the secret formula contain a GPS device and a cell phone courtesy of Airtel.
You find the can, you activate it and the marketing team can show up at any time in a Bell Jetranger to drop a giant 4WD off for you – with surprise being the operative word. This is in a country where security is verging on paranoia since 11/9/2001, has the highest number of gun nuts, conspiracy theorists and gangbangers.
Now, not that I am prejudiced or anything but why would you want to be surprised by a bunch of Coca Cola marketers playing at being the NSA a la Sneakers or Enemy of the State?
Big Brother Awards
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