Pioneer Axe was an old-time US manufacturing company. This documentary film about their manufacturing process was made just prior to the the business closing. I’m a sucker for these kind of films. This is one of a series of ads done for RACV Pet Insurance in Australia. It’s the kind of work you’d be proud […]
Category Archives: 市场营销 | marketing | 마케팅
ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Sky, Unilever and McDonald’s slash UK ad spend as Brexit approaches | The Drum – not terribly surprising. Though there is an argument for a counter-cyclical strategy, which is how Proctor and Gamble built their brand in the US during the great depression via sponsored radio plays and serials which gave us the ‘soap opera’ […]
ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
100 spies will monitor all SMS and email that goes in and out of Norway | Nettavisen – original in Norwegian Smart Speaker Market Takes Off in Holiday Quarter | Consumer Intelligence Research Partners – interesting that you’re starting to see multi-speaker households (1/3rd of US households who own a smart speaker device own more […]
Is it western companies, or China in a financial crisis? Part 2
Apple and Jaguar Land Rover blamed the Chinese economy for their recent financial results. The truth is probably more complex. What factors are affecting affecting these businesses that aren’t directly related to the Chinese economy? China is a unique mobile environment and in some ways it mirrors the hopes (and fears) for the internet in […]
ICYMI | 万一你错过了| 당신이 그것을 놓친 경우
Ogilvy’s consulting arm put together their annual trends presentation, which is worth going through What's Next: The Ogilvy Consulting Trends for 2019 from Ogilvy Consulting About Placement asset customization on Facebook, Instagram and Audience Network | Facebook Ads Help Center – via James Whatley Evaluating the GCHQ Exceptional Access Proposal – Lawfare– great piece by […]