Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Things that made my week:

Sir Martin Sorrell’s departure from WPP. I decided not to write a post on his retirement because there were more questions than answers. A couple of things saddened me:

  • His departure was assumed by some outsiders to be part of the #metoo movement. This seems to be a default setting for many now
  • Headlines like the Globe & Mail that talked about Sorrell’s departure as the end of the Mad Man era. You have journalists and the sub-editors that they work with having no understanding of the industry that they cover. Sir Martin was a major factor in the end of the Mad Man era; moving advertising from being the closest thing in business to art, to something that delivers a commercial value. One could argue that technology has moved the bar too far in terms of removing the craftsmanship all together, but that’s a discussion for another day about Google and Facebook rather than about WPP

More information on Sir Martin’s departure from WPP
Why WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move | AdWeek
WPP Claims It First Learned of Martin Sorrell’s Resignation From His Own Internal Memo on Saturday Night | AdWeek
With Martin Sorrell’s resignation at WPP, the Mad Men era truly seems over | Globe & Mail – (paywall)

Wetherspoons walking away from social media. Again the whys and wherefores of this seems to have as many questions as it does answers. As an outsider, their digital strategy and execution on social channels was patchy at best. It wasn’t something that Tim Martin was that committed to anyway. It probably won’t make that much difference to their business.

Whilst as a marketer I can point to high street brands to who do social really well (Paddy Power, Poundland or Tesco Mobile a number of years ago); there are a lot of mediocre brand accounts.  I can see the argument for going all-in, or not at all.

This week I have been listening to:

Tim Westwood recording of De La Soul freestyle throwback – never heard before! – YouTube – this was apparently done for the Westwood Rap Show sometime in the early 1990s.

This Sould Out tune seems to bridge the gap between disco and the late 1980s / early 1990s Italian house sound popular in the North of England.

Lastly, here’s one of them ads that never got approved by the client. Shinsegae Food is the food manufacturing arm of Samsung in Korea. Samsung is completely vertically integrated with these food products often sold in Samsung owned restaurants and Shinsegae department stores which can be paid for with a Samsung credit card. Mamee is a Malaysian manufacturer of instant noodles. The video is a satirical take on a usual Korean drama trope.

Oprah Time: Influence – The Psychology of Persuasion by Robert M Cialdini

Cialdini’s Influence is now over ten years old and still stands up. It is a good guide on the psychology of why people say “yes”. The accessible style of Influence reminded of Douglas Rushcoff, or Malcolm Gladwell. Ok Malcolm Gladwell is a poor analogy, Cialdini’s work isn’t candy floss for the mind. This is deceptive as there is usually an inverse relationship between value and accessibility. Exceptions to this heuristic would be the likes of Sun Tzu – The Art of War.

Influence by Cialdini

Cialdini hasn’t been researched within an inch of its life in the same way Byron Sharp’s books have been.

Cialdini provides planners and strategists with starting points for customer experiences. The book isn’t a how to guide for digital journeys but provides first principles. Psychology is not channel-specific.

The Journal of Marketing Research described it as

…among the most important books written in the last 10 years.

The book’s style allowed me to pick it up and put it down, to fit in with my holiday schedule of train travel and family time.

Why should you have Cialdini’s Influence?

  • If your work includes marketing planning or strategy, your bookshelf should have this book. If you are thinking about customer interactions, this book outlines the first principles that you need
  • If you’re a consumer and want to know how you’re being sold to; read this book
  • If you want to get on better with people ( your kids or co-workers); buy this book

My copy is well-thumbed and stuffed with post-it notes around the edges as I go back and forth into it on a regular basis.

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Naughty List – Secured.fyi – Alpha – great simple checklist for n00bs. The answer per platform needs more nuance

Justice Dept. Revives Push to Mandate a Way to Unlock Phones – The New York Times – Clipper Chip style bullshit that is bad for consumers and governments since it will be broken and used by criminals and state actors

Sex Workers Say Porn on Google Drive Is Suddenly Disappearing – Motherboard – don’t assume that the contents of your Google Drive hasn’t been thoroughly examined by Google. Adult entertainment is merely the canary in the coal mine for privacy.

Is Facebook Really Scarier Than Google? | Nautilus – worthwhile reading about the effect of Google – of course they both have an impact otherwise you wouldn’t advertise on it. The question needs to be does the utility justify the impact? I think search has a better case than a social network, but both have merits

The unparalleled joy of writing with a fountain pen – and five beautiful pens to inspire you – Country Life – Among the obituaries of a former Conservative Minister a few years ago, there was one delightful snippet. A line in The Daily Telegraph described how, when she received the letter from Mrs Thatcher appointing her to the Lords, Lady Blatch initially believed it to be a hoax, because the letter was signed in Biro and she had been ‘brought up to believe that nobody who matters uses a Biro’.

Why Nothing Is Going To Happen To Facebook Or Mark Zuckerberg | Buzzfeed – consumers don’t care enough

China’s Huawei Technologies reshuffles board for first time since 2012 – I presume the reason why Mr Ren is getting back behind the wheel is that overall and smartphone revenue figures for 2017 was Huawei’s slowest growth in four years. I am not convinced that  premium products will be the way forward when they are locked out of the North American retail system. I am also not sure why the management team at Huawei Mobile Devices hasn’t been refreshed

Cloak and Data: The Real Story Behind Cambridge Analytica’s Rise and Fall – Mother Jones – probably the best account yet by the media

Restricted By YouTube, Gun Enthusiasts Are Taking Their Videos To Pornhub | NPR – Pornhub is starting to turn into a libertarian YouTube

Has Marketing Gone Too Digital? | Mediapost – a good read, send it to your clients and your agency folk

Cigarettes are the vice America needs | FT Alphaville – Cigarette smoking is essentially the anti-Facebook. While Facebook is a fundamentally misanthropic venture that pretends to be a community, smoking is a community activity for people who pretend to be misanthropes.  The activity itself is fundamentally pro-social! It gives people reasons to interact with strangers (“got a light?”). And since it was banned indoors — undeniably a good choice — it gives people a reason to go outside and make idle small talk, all while pursuing a common activity. And unlike alcohol, cigarettes alone don’t often lead to property damage or missed days of work (paywall)

China’s young consumers are snubbing foreign brands amid growing national pride, says Credit Suisse | SCMP – this should share the shit out of MNCs

Google has reportedly acquired Lytro, the Leader in Light Field Imaging Technology for Photography and VR Content – interesting, Apple had a patent licence from them

Interpublic Upgrades U.S. Ad Spending Growth To 5.5% This Year – which looks much more like what I would expect the advertising market to be with the Winter Olympics and forthcoming World Cup and an ok global economy

Building for the modern web is really, really hard | O’Reilly – average website clocks in at 4MB with 100s of elements including 3rd, 4th and 5th party based interactions – which also explains page load times – and slow AF ad related technology such as trackers

Mobike to charge bad riders more | Techinasia – a la eBay, Uber etc

Study: Smart Speakers are Changing the Way We Select Products – interesting how this is impacting retail. FMCG brands in particular should be really concerned as this is far beyond what supermarkets could do with dodgy shelving layouts and look-a-like private label brands

The Valley of Death: the students vying to be millionaires | Telegraph – In 2015 Oxford, the UK’s number one university for research, produced four spin-outs. Not per professor. That was for the whole university. The situation was not better elsewhere. Data on British university spin-outs is not in any publicly available league table. But it exists, via what’s called the HE-BCI survey (it stands for Higher Education – Business and Community Interaction). For 2015-16, Cambridge University recorded a total of two spinouts in the HE-BCI survey. Imperial College London, another of this country’s most vaunted research universities, listed three. Of 160 institutions, 59 officially produced no spinouts at all.

Does it Really Matter if James Jebbia is Not a “Fashion Designer”? The Fashion Law – Supreme is an anti-consumerism consumer brand. Its now going into luxury baskets, it doesn’t have much room left in the hype beast space though

Alex Stamos, Facebook Data Security Chief, To Leave Amid Outcry – The New York Times – Some of the company’s executives are weighing their own legacies and reputations as Facebook’s image has taken a beating. Several believe the company would have been better off saying little about Russian interference and note that other companies, such as Twitter, which have stayed relatively quiet on the issue, have not had to deal with as much criticism

Our mission to buy a fake Rolex on Facebook reveals how the company is playing host to countless criminal enterprises | Business Insider – only a matter of time for this story to be written. You also have a similar problem on Instagram

Millennials: you will not be quite so special in the ‘futr’ | FT – could it be that millennials, the most scrutinised, criticised and debated generation of our time, were not that special any more? “Millennials are still important as a customer,” Ms Ganatra told me later. But there is now a “millennial mindset” that has nothing to do with age, she said. In other words, millennials may have been the first generation to have grown up in a digital world but the rest of us are catching on fast. People of all ages are now so used to shopping with a click or talking to a chatbot that retailers need to think about the needs and desires of all their customers, not just those born between 1981 and 1996 – or an artificial construct in terms of their digital uniqueness

 

On truth and politics

The Guardian’s Cambridge Analytica files.

Read the thread on Rob Blackie’s tweet for a bit more balance

Django pioneer Simon Willison highlighted this great thread

Who needs the truth? By The Aspen Institute

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US Army’s SNES M.A.C.S Rifle Training Program – The Firearm Blog – surreal. Call of Duty takes on a whole darker turn

Tablet Magazine’s 100 Most Jewish Foods List – via our Matt – just beautiful

The Number of Counterfeits Seized in the U.S. Grew by Almost 10% Last Year — The Fashion Law  – “The merchandise category with the highest number of seizures continued to be apparel and accessories, resulting in approximately 15 percent of all seizures in FY2017.” These products included both trademark infringing and counterfeit luxury products, including those posing as Louis Vuitton, Gucci, Chanel, and Hermes, are routinely some of the most heavily copied

“I’m Quitting Social Media”: Will We See a Shift in Platform Use in 2018? | Brandwatch – Twitter and Snapchat are disproportionally large in comparison to their adoption

C L A S S I C Typeface By Particle (Gao Yang) | THEINSPIRATION.COM – really nice idea

Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house – Digiday – I’m not sure there was ever a bygone era when agencies enjoyed a great relationship with the top of the house, but what the consultants have now is the C-suite relationships, a deep understanding of technology and a deep understanding of the digitization of our services. It’s not too much of a leap for them to think they can help with the advertising part of that mix

Get On This Soapbox | The Daily | L2 – the case for tactical (but not necessarily realtime) social

Qualcomm Replaces Chairman Jacobs with Independent Director – Barron’s – interesting move

All LinkedIn Members | LinkedIn Help – LinkedIn assets relating to GDPR