Paul Rand’s slim book Thoughts on Design was originally written after World War 2 when he was in his 30s. He hadn’t yet done some of his most iconic work such as the IBM or TV network ABC. Straight out of the gate it focuses on design and its applicability to the job in hand. […]
Category Archives: 市场营销 | marketing | 마케팅
Emotional intensity in storytelling and journey planning
I went to a preview of Videogames: Design/Play/Disrupt. I belatedly found one of the photos that I took there of a game story line. I was particularly interested by the emotional intensity field which could be borrowed for comms planning, customer journeys and storytelling planning. It provides yet another way of integrating culture into the […]
ICYMI | 万一你错过了| 당신이 그것을 놓친 경우
How A Cartel-Linked Murder Rocked A Wealthy Dallas Suburb | Texas Monthly – a great read. The painstaking research of the stalkers is like something out of The Wire. It also brings home how much telematics have fallen in cost and user complexity over the past two decades Why Yahoo Japan Needs to Be Part […]
Five for Friday | 五日（星期五) | 금요일에 다섯 가지
Things that made my day this week: The thing that blew me about this advert is how old school it feels and I mean it in a good way. High production values, great copywriting and beautifully shot. Pretty much everything that modern day adverts tend not to be with production being commoditised with the constant […]
Good strategy
Riffing of a couple of tweets on good strategy by Matt Holt. Strategy and planning are considered to be disrupted by changes in the advertising industry. It often boils down to ‘ who needs good strategy when you have big data / machine learning’. Big data tells you retrospectively where you should have zigged rather […]