Ged Carroll | renaissance chambara
brand planning ^ culture ^ design ^ east asia ^ ephemera ^ media ^ tech
Reading Time: 6 minutes I had the honour of being part of a panel for the PRCA on the creativity in data run in association with The Work Crowd. Here was the synopsis of the panel discussion that the PRCA put out. Communications is frequently seen as all about ‘big ideas’. But increasingly, it’s being recognised that to develop … Read moreCreativity in data
Reading Time: 4 minutes Beauty trends is a bit tricky – there are generational and cultural aspects to beauty and standards. I’ve tried to tease out elements that will ripple around the world. Digital Beauty Chinese women use Meitu and other beauty apps to present the best versions of themselves with a virtual makeover. This goes from skin quality, … Read moreBeauty trends
Reading Time: 2 minutes Officials in unprecedented move to protect Hong Kong’s heritage by creating new system to save modern buildings from developers’ wrecking ball | South China Morning Post – potentially big move, it would be interesting to see how this goes down with the developers Harry’s and Dollar Shave Club upended the shaving industry — then conglomerates … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: 2 minutes How Streetwear Is Driving Innovation in Hardware | HYPEBEAST Ralph Lauren’s CMO on retelling its brand story to ‘reach the kid looking for Supreme’ | The Drum – “We’ve marketed those in a very bespoke, very direct way to newer audiences. We can market on one hand to someone who’s been into the brand for … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: 1 minute Kraft Mother’s Day marketing – Kraft’s marketing has left a lot to be desired in the past couple of years partly due to the way the brand has implemented ZBB, but this campaign running in the US is genius. Feedi Search Engine – part of the importance of media literacy is finding quality sources and … Read moreFive for Friday | 五日（星期五) | 금요일에 다섯 가지