Reading Time: 1 minute The complexity of Chinese typing. Worthwhile considering when one thinks about Chinese internet behaviour and the popularity of gaming (because chat can be a pain) Meet Liam. He has 5000 Instagram followers, but no pulse. | Campaign Asia – Nikuro is Japan’s first male virtual influencer. A 3D computer-sculpted head mapped onto to a live-action […]
Category Archives: 市场营销 | marketing | 마케팅
Five for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 1 minute Huawei plagiarism – while most people were talking online about Apple’s service offerings and their alignment with existing providers, I was struck by these screen shots from a Huawei ad currently running on CCTV 2 in China. These seem to visually indistinguishable to Apple’s MacBook Pro and iPhone X series of phones. We don’t get […]
Five for Friday | 五日（星期五) | 금요일에 다섯 가지
Reading Time: 2 minutes I went along to the Automata Eve robot launch. More about this in detail in another blog post once I get around to write it. Eve is a robotic arm aimed for light industrial usage. Moleskine Now Offers Retreats for People Who Work Remotely – Condé Nast Traveler – I get why they may be […]
The Facebook pivots to WeChat post
Reading Time: 8 minutes Wonks clearly saw parallels. Hence the short form ‘Facebook pivots to WeChat’. The first thing I’d advise you to do is read Mark Zuckerberg’s notes on how he is planning to move Facebook as a business. There’s a link at the bottom of this post to it, I’ll still be here when you come back. […]
The post about Weight Watchers & Kraft Heinz
Reading Time: 7 minutes Two big consumer orientated companies: Weight Watchers and Kraft Heinz announced financial losses. Why is this significant? Consumer good marketing is in more turmoil than it has been for a long time. Millennial-led memes are changing the environment for consumer goods brands: Authenticity Natural trumps anything else for health Body positivism There are also some […]