Category: marketing | 營銷 | 마케팅 | マーケティング

  • Zynternet + more things

    Zynternet is a portmanteau made up of Zyn and internet. If you’re reading this internet is self-explanatory, the Zyn in question is tabacco-free Skoal bandit type nicotine pouches. Zyn comes in a tin and has various flavours. According to journalist Max Read, the Zynternet is a kind of 90s to early 2000s sports obsessed ‘lad’…

  • End of culture

    This post on the end of culture as inspired by a presentation. Pip Bingemann of Springboards.ai presented at Cannes in Cairns – a marketing festival for Australians who wouldn’t be able to go to the Cannes Festival of Advertising. Pip’s presentation touched with things I had seen about the end of culture and had some interesting…

  • Warped media constructs

    Warped media constructs

    Where did warped media constructs come from? Warped media constructs as an idea originated from a few observations I made. The first was an article by Magic Numbers that examined the distribution of marketing spend across various media channels compared to the percentage of profit they generate. It was based on a piece of research…

  • June 2024 newsletter – legs 11

    June 2024 newsletter introduction Welcome to my June 2024 newsletter, it’s been a bit of a mad month with the European Union elections foreshadowing a rightward lurch in policy direction. The snap call for a French general assembly election and the bizarre spectacles happening in the campaign efforts of the UK general election. And before…

  • IT director powers up + more stuff

    The IT director is seeing a return to power and its thanks to the power of hackers and AI. The smartphone, the resurgence of Apple and SaaS saw IT decisions become more organic thanks to increased access to online services that provided better features than traditional enterprise software companies and the rise of knowledge working.…

  • Advertising awards

    I got a chance to judge the UK Young Lions advertising awards and Adforum’s PHNX awards. The Young Lions responded to a common brief with the solution viewed through their specialism: The standard of thinking was high, but I could also see the benefit of more agencies and brand teams tasking younger members of staff…

  • 2024 iPad Pro

    In my take on the 2024 iPad Pro I am going to look at things through three lenses and after the initial hot takes have cooled down. These three lenses are: Apple and Microsoft both push their most powerful tablets like the 2024 iPad Proas creator tools. However, at the time of writing I have…

  • Collapsing the funnel

    I was prompted to write about collapsing the funnel as a trope that marketers and adtech salespeople tell each other after listening to Jon Evans Uncensored CMO podcast. Jon was interviewing Josh Feldman. Josh Feldman Feldman is CMO at NBCUniversal’s advertising and partnerships business. He has been a long-time NBCUniversal marketer. Prior NBCUniversal, Feldman started…

  • Coffee shop problem

    One of my friends who I first met when we were working on global brands at Unilever, took a change in career running their own chocolatier and coffee shop at a lovely market town outside London. Coffee shops for years have had a nice line in selling branded insulated cups. The rationale is that these…