Pattern Recognition by William Gibson

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Gibson’s Pattern Recognition moves his stories from a fantastical future to a world at the bleeding edge of today. A curious advertising company seeks to find out more about a series of video clips that have developed a cult following. The story evokes viral marketing similar to the complex story lines of games like Perplex City, The Majestic or online marketing done by industrial music band NIN and Trent Reznor.

Unlike Spook Country, Gibson only hints at a retreat from his vision of the web as an immersive experience inside virtual reality goggles. Most of the interesting locations and experiences happen in the real-world: central Tokyo, Moscow and London.

These world’s are much more colourful than online. The web is now reduced to a silver screen on which the mysterious videos are projected.

Marketing insight of the advertising agency and government intelligence operatives are seen by Gibson as two sides of the same coin. This makes sense when one thinks about the amount of data that web and mobile technology use now provides. All of this adds to the feeling that Pattern Recognition is a tale of now. More related posts here.