Reading Time: 10 minutes IPA | The Wide and the Narrow of it – Building ‘Wide’, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments. Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience. Both of these definitions can impact how […]
Category: 思想 | ideas | 생각
Reading Time: < 1 minute Truth decay was a concept that I came across when reading Monocle’s Forecast issue. Michael D Rich is the head of the The RAND Corporation – a not for profit think tank. When he was interviewed and described as being preoccupied with ‘truth decay’. Truth decay occurs when society and the body politic can’t even […]
Reading Time: < 1 minute Treasure hunt as defined by NPD is the process of consumers bargain hunting. It might be discounted pricing on items or looking for substitute pre-owned products. Discounted items used to be seen in the retail trade as the preserve of older consumers alongside couponing. But as empirical experience going along to discount outlets show bargain […]
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ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서
Reading Time: 3 minutes Pentagon wants open-source 5G plan in campaign against Huawei – ok in theory only It Seemed Like a Popular Chat App. It’s Secretly a Spy Tool. – The New York Times – Emirati’s do with Totok what the Chinese have been doing for years with WeChat TOMS/Skype etc. Totok is apparently popular in Qatar as […]
Reading Time: < 1 minute Mariah Carey, media changes in 2020, coming shortages on rare earth metals, China and Russia’s threat to the west and the power of China. I found it relatively easy this year to avoid a lot of the Christmas ads. Maybe because there are much bigger things to think about like the new UK government, protests […]