I was speaking with a former colleague who now works for a major marketing combine. We were talking about future trends and how organisations are coping with them when he came out with “I have been told that we can’t do strategy anymore we need to get gen-y to do it“. WTF! Some things struck [...]
.flickr-photo { border: solid 2px #FFFFFF; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } Life is not in recession, originally uploaded by renaissancechambara. I loved the strapline in this ad for the Camel tobacco brand owned by RJ Reynolds in the latest edition of Wired [...]
JESS3 and Eloqua created a neat infographic that helps envisage how different online communications techniques | social media vehicles relate to public relations strategies. It’s deceptively simple. Thanks to Simon Owen for flagging this up for me.
Blackberry has one killer application and it isn’t email which others can replicate easily. In North America, you can get a lifetime mobile email appliance the Peek Pronto for a one-time payment of $299; as a technology email has become almost as democratised as SMS on mobile devices. Those phones that don’t have it are [...]
Mobile seems to have become an issue as technology companies start to think about the future. Part of this consideration of the future has to do with the fact that some experts think that we are into our final decade of gains from Moore’s Law and once that goes kaput Silicon Valley turns into the [...]
.flickr-photo { border: solid 2px #FFFFFF; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } He that predicts the future lies even when he tells the truth, originally uploaded by renaissancechambara. The big challenge of predicting the future is the high probability of failure. The future [...]
.flickr-photo { border: solid 2px #FFFFFF; } .flickr-yourcomment { } .flickr-frame { text-align: left; padding: 3px; } .flickr-caption { font-size: 0.8em; margin-top: 0px; } #QOTD: A throne is only a bench covered in velvet, originally uploaded by renaissancechambara. Something to think about.
A long expected box arrived in the office the other day. I had been waiting for the past two years for Shawn Stüssy‘s latest project: the S|Double Studio to drop. The arrival of my order had been a bit disrupted by volcanic ash. The brown cardboard monolith was dropped on my desk by one of [...]
I had been thinking about the core aspects of corporate brands which boil down to: being useful, being human and being nice. These then engender trust and brand preference amongst customers or stakeholders depending on the nature of your organisation. At the very least if you are not seen as being useful in the eyes [...]
Its a new decade, new paradigms and ways of reaching consumers nothing will be the same again. Now that I have your attention, I’d like to bring things down to earth. One of the smartest things Bill Gates ever said had to do with technology and future adoption. It was something to the effect of: [...]
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