Riffing of a couple of tweets on good strategy by Matt Holt. Strategy and planning are considered to be disrupted by changes in the advertising industry. It often boils down to ‘ who needs good strategy when you have big data / machine learning’. Big data tells you retrospectively where you should have zigged rather […]
Category Archives: 思想 | ideas | 생각
Ramblings on loose networks and social connections
I went to a family funeral and got to think about loose networks and social connections. In Ireland the tradition for a funeral is: As soon as possible after death, the body goes to the funeral home. A coroner will have had to sign off on it The body is put on exhibition in the […]
Five for Friday | 五日（星期五) | 금요일에 다섯 가지
Things that made my day this week: I spent the weekend travelling back to Ireland for a family funeral. Despite the occasion it was good to see some members of the family whom I haven’t seen since I was a teenager. It also cause me to reflect on some things, it inspired my post ‘Ramblings […]
Five things marketers can learn from the life and career of Aretha Franklin
Aretha Franklin left a great body of work behind her over a five decade career in music. Her career had its degrees of twists and turns, both of which are reasons why she will sit along icons like David Bowie and Prince. But don’t you just die a little inside when someone on LinkedIn takes […]
Ramblings on consumption
We think of consumption as part of the very stuff of modern life. I clear out items on eBay. My Mum and Dad have boxes of things unopened since they moved house in 1981. A lady who lived up the road who died last year had people working for five days to clear out the […]