Category: ideas | 想法 | 생각 | 考える
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Clustomers
Intuit Mailchimp are brave in terms of the the approach that they take to their marketing and Clustomers is a prime example of this. Clustomers is a great campaign that builds on the frustrations that marketers face about segmentation and personalisation of communications. It is fantastically single-minded in its execution, which is what you want…
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A Diamond is Forever + more things
A Diamond is Forever DeBeers have resurrected their tagline A Diamond is Forever. What’s interesting is that DeBeers is focusing the campaign only in China and the United States. Whilst the heritage of A Diamond is Forever may resonate with the American audience. I am less sure about how it might resonate for Chinese consumers.…
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Technopolarity
Ian Bremmer at the Eurasia Group has been talking about Technopolarity throughout 2022 and has amped up the discussion in recent months. Bremmer’s hypothesis is that big technology companies and their leaders will create power structures that will challenge the powers of governments. I was reminded of the different ‘country franchises’ that populated the future…
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Climate despair
I started thinking about climate despair last month as I was researching my post on psychotherapy + culture. Depth of climate despair The driver was a research report that appeared in The Lancet in December 2021. Researchers surveyed 10,000 respondents aged between 16 – 25, in ten countries across the Asia Pacific region, North and…
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Psychotherapy + culture
Psychotherapy Psychotherapy is using psychological techniques to to help improve: It can involve sessions that are one on one, or be part of a group experience. Psychotherapy in culture American TV brought the emotional and mental anguish of life into its programming, for instance, this segment from from Thirtysomething. The TV series Frasier put the…
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The Code – Silicon Valley and the Remaking of America
The Code The Code – Silicon Valley and the Remaking of America by Margaret O’Mara is the second book I have read recently about Silicon Valley, this review follows my review of Chip War by Chris Miller. The Code covers the history of Silicon Valley from the post-war to the present. Margaret O’Mara In terms…
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Gatekeeping + more things
Gatekeeping I wish gatekeeping was a thing back in 2005 and 2006 when I was working on the international launch of Yahoo! Answers. The problem that we had was getting people to contribute answers to questions. Gatekeeping and the exhortation to not gate keep is about sharing knowledge and opinions freely – an in real…