Category: ideas | 想法 | 생각 | 考える
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Not the target demographic
My parents are not the target demographic for most brands. Like me they don’t see themselves represented on screen. Even the old guy from the Werther’s Original advert doesn’t appear any more. Spending some time with them recently allowed me to see what brands might be missing out on and how they related to brands.…
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AI search + more things
AI search This section on AI search is largely down to Rowan Kisby’s observations over at LinkedIn. I worked with Rowan when I was her client at Unilever, super-smart, can’t recommend her enough. Now on to AI search: Google has looked to augment its web search in a more obvious way with generative AI providing…
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Southport + more things
Southport At the time, when the stabbing of three little girls happened in Southport, I was in Merseyside. Even though I was just miles away from the town, it felt like another country. The locals I was with and I watched on with detached shock as riots unfolded on newsfeeds. The general sense was that…
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AI state of the union H1 2024
The AI state of the union H1 2024 post came about as we had a number of trends starting to come into view. To paraphrase Charles Dickens the AI state of the union H1 2024 represented both the best of times and the worst of times in generative AI. Is the current state of AI…
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Luxury beliefs + more things
Luxury beliefs Luxury beliefs is a term that I came across from the writings of Rob Henderson. Henderson has a similar kind of story to JD Vance. Addiction in the family and escaping his home environment by enlisting in the US Air Force. After his service Henderson used funding via the GI Bill to go…
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Roots
I spent a good deal of time thinking about roots and what they mean to me, with a change in my wider family situation. I spent a lot of my time growing up on the family farm owned by an Uncle. I knew the neighbours, knew the dogs and was familiar with many farm chores.…