Reading Time: 2 minutes Bullwhip effect I came across the bullwhip effect as a descriptor recently in discussions around the global chip shortage. Bullwhip effect is a concept that is well known in supply chain circles. The bullwhip effect is also known as the Forrester effect. Disruption ripples back from the retailer, through the wholesaler, manufacturer, on to their… Continue reading Bullwhip effect aka Forrester effect
Category: 思想 | ideas | 생각
Bill Bernbach & things that made last week
Reading Time: 2 minutes Bill Bernbach Advertising pioneer Bill Bernbach in conversation with Helmut Krone talk about advertising with some interesting examples of what we’d now call challenger marketing. I have been reading Bill Bernbach Said this week. Its a book of quotes from Bernbach that advertising DDB compiled over his time as a leader. The Avis ads were… Continue reading Bill Bernbach & things that made last week
Conglomerate discount
Reading Time: 3 minutes Conglomerate discount wasn’t a concept that I was that familiar with. Conglomerates had gone out of style in the west during the 1960s to the 1990s. Western conglomerates Classic conglomerate examples would be GEC ITT Litton Industries Lonhro Teledyne Textron Spivs and financiers bought in and broke them up into their constituent parts. Or a… Continue reading Conglomerate discount