Ged Carroll

Yeezy + more stuff

Published: (Updated: ) in beauty | 美容產品 | 화장품 | 化粧品, branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, finance | 은행업, fmcg | 雜貨業務 | 소비재 | 食料品事業, gadget | 小工具 | 가제트 | ガジェット, germany | 德國 | 독일 |ドイツ, health | 衛生保健 | 보건 의료, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, japan |日本 | 일본, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, materials | 原料 | 원료 | 原材料, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, software | 軟件 | 소프트웨어 | ソフトウェア, taiwan | 中華民國 | 중화민국 | 民国, technology | 技術 | 기술 | テクノロジー by .

Yeezy In 2020 Forbes magazine described Yeezy’s rise as “one of the great retail stories of the century”. Yeezy influenced and inspired a multitude of other fashion brands. Kanye West and the Yeezy brand has been a phenomenal power in street wear. West collaborated with BAPE early on his career and Yeezy took off with the famous Nike […]

Brand proposition

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, tools | 工具 | 도구 | ツール by .

The brand proposition is what fires creative thinking in advertising and the bane of junior planners. In fact, the brand proposition is a topic of conversation for advertising planners, in the same way that the weather is for British and Irish people. It is a source of endless debate and discussion. Firstly, let’s discuss what’s […]

Brand purpose

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, consumer behaviour | 消費者行為 | 소비자 행동, ethics | 倫理 | 윤리학, fmcg | 雜貨業務 | 소비재 | 食料品事業, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング by .

What is brand purpose? For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers […]

State capitalism & more things

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, design | 設計 | 예술과 디자인 | デザイン, economics | 經濟學 | 경제학 | 経済, energy | 能源 | 에너지 | エネルギー, finance | 은행업, germany | 德國 | 독일 |ドイツ, hong kong | 香港 | 홍콩 | 香港, ideas | 想法 | 생각 | 考える, japan |日本 | 일본, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, technology | 技術 | 기술 | テクノロジー, telecoms | 電信 | 통신 | テレコム, vietnam | 越南 | 베트남 | ベトナム, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

State capitalism State capitalism has been created in various forms in China since opening up. Some of the new forms have aspects that impacts the relative attractiveness of doing business in or with Chinese companies. Opening up Historically since opening up China has been a mixed market model. There were small private businesses including many […]

AI and creativity

Published: (Updated: ) in culture | 文明 | 미디어와 예술 | 人文, design | 設計 | 예술과 디자인 | デザイン, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, legal | 合法的 | 법률학 | 法的 by .

Why AI and creativity? This post on AI and creativity was inspired by experiments being done at work by a member of our design department. They had been using Midjourney to create images within a minute of receiving an initial set of words as creative prompts. For example we created this surreal image which fits […]