Work with Ged Carroll – getting in touch
From a professional point of view you can find my profile on YunoJuno and LinkedIn; get my email from Spamty to drop me a line.
a strategist who thrives on the “meaty brief”. The kind where complexity, business goals, and human culture collide, requiring synthesis into actionable insights.
I have a decade-plus of expertise across the UK, EMEA, and JAPAC, I specialise in bridging the gap between high-level strategy and creative execution. I have been embedded within Google Cloud’s brand creative team, where I helped navigate the “messy steps” of global pivots with the rapid rise of Gen AI. Following the completion of this engagement, I have continued to partner with agencies and founders on high-impact projects. My recent freelance work includes architecting the brand narrative for a fast-moving startup, driving strategic creative for new business pitches, and developing a dynamic sports partnership activation.
I focus on what actually works: balancing long-term brand growth with short-term sales. I do not just write presentation decks; I build campaigns that actually ship. Clients hire me to develop or perform strategic QA on their ideas before they go live, helping leadership teams avoid expensive mistakes. I prioritise commercial reality, smart budgets, and measurable results over cosmetic solutions.
How I help leadership teams:
- Strategy QA: I put clarity into complex roadmaps before you commit capital.
- Cultural Translation: I bridge the gap between technical infrastructure and human adoption, across EMEA/JAPAC.
- Commercial Grounding: I build strategy for campaigns that ship, prioritising measurable ROI over “hype” metrics.
The Strategic Toolkit:
- Brand & Creative Strategy: From B2B infrastructure to luxury travel.
- AI-Enhanced Planning: Literate in Google Gemini and prompt engineering to accelerate insights and creative output.
- Modular Strategic Leadership: A proven track record across Tech & SaaS (Google Cloud, Semiconductors), Consumer Goods (FMCG, Beauty, Health), and High-Interest Categories (Luxury, Sports Apparel, Pharma).
I am an operator who reads—using a deep archive of industry expertise to ensure your next pivot isn’t just “new,” but actually sustainable. If you have a challenge that requires an all-in, hit-the-ground-running strategic lead, let’s talk.
Portfolio
If you want to work with Ged Carroll; you’ll probably need proof of what I can do. Here are my portfolio examples, with contact details at the back. You can download your own copy on Google Drive or Dropbox.
Creation of an advertisement focused on family dinner as a product moment, and adaption of an advert for different markets and products .
Other work
Ged Carroll – work history
I started off my agency career in communications. I have worked with agencies, helping them develop successful new business pitches.
I have worked on brand marketing for a number of brands including:
- ABB
- AMD
- Arm Semiconductor
- Babcock International (my sole experience working on an employee branding project)
- Adidas womenswear (China: running, yoga, fitness ranges)
- Aljazeera
- BEST, Inc (global corporate brand campaign for Chinese logistics software company)
- BHP-Billiton (oil exploration interests)
- BMW (I-series electric vehicle range)
- Bordeaux Wine marketing board (CIVB)
- BT (brand campaigns for Research, Wholesale, Services arms)
- BTEC (brand marketing campaign)
- Coca-Cola (Hong Kong specific brand marketing campaign: collaboration with Japanese streetwear brand Neighborhood to promote Coke Zero)
- DJI (global brand marketing campaign for drone manufacturer)
- Ericsson
- HereMedia (Gay.com)
- Gilead (campaign to encourage HIV patients in life planning across both health and personal finances)
- Google Cloud (embedded in EMEA/JAPAC brand creative agency function within the company)
- GSK (global campaigns for patients, parents and HCPs)
- HBOS
- HP (Palm)
- HPE (3Com)
- Huawei (consumer devices and telecoms product ranges)
- Indofoods
- Iusacell
- Jamf
- Johnson & Johnson (digital product development)
- Linuxcare (European launch)
- MBNA
- Merck (digital marketing dashboard development)
- Mandarin Oriental (brand marketing to young Chinese luxury consumers)
- Melco Crown
- New Balance (global soccer launch)
- Novartis (meningitis awareness UK, Ireland and Czech Republic)
- Novo Nordisk (US and global obesity launch)
- NSPCC
- Nu-Skin (Hong Kong and mainland China)
- Nvidia
- O2 (Genie mobile internet portal, EuroTel Praha which became O2 Czech Republic)
- Oakley (Hong Kong product launch)
- Pfizer (Viagra)
- Procter & Gamble (Hong Kong market brand marketing for SK-II)
- Qualcomm (brand marketing campaign across high growth Asian markets)
- Sandoz consumer health products (ACC)
- Shell (youth marketing campaign in Malaysia and Indonesia)
- Sony (global brand marketing on PlayStation and mobile devices at different times)
- T-Mobile Slovensko (Eurotel Bratislava)
- Telenor (Myanmar brand awareness campaign)
- The National Lottery (seasonal brand activation)
- Tommy Bahama (Hong Kong market launch)
- Unilever (Dove and Family Brands global brand marketing)
- VA Linux (European launch)
- Verizon (US corporate band marketing)
- Vodafone Italia (Omnitel Pronto Italia)
- Welcome Stranger
- Yahoo! – back when it meant something
- XL Axiata Indonesia (Excelcomindo)
I’ve done this work while based in the UK, China and Hong Kong. I focused on how brands present themselves through different channels from television adverts, cinema adverts, dating app ads, OOH, events, websites, Asian and western social platforms.
As part of this process I developed teams and talent to do the work. These team members have gone on to hold senior roles at Accenture, the BBC, Edelman, Kantar, McCann-Erickson, Ogilvy, ExpressVPN and Uber. Together we won work from start-up and well known brands.
Everything else
For insights on things strategy and planning related, feel free to follow my blog. I blog on things that interest and inspire me. Brand planning, media of all types, consumer behaviour, design, culture and technology. Not only in the UK, but in the US and East Asia. I also keep an eye on a few vertical markets: technology, luxury, FMCG / CPG and beauty being the four most highly featured on this site.
