Category: marketing | 營銷 | 마케팅 | マーケティング

  • Six hundred pairs + more stuff

    Six hundred pairs of Nikes in a custom-built house The six hundred pairs of Nikes are owned by a Japanese lady who now is head of marketing for Ugg in Japan. Previously she’d spent over 20 years in sales and marketing for Nike. Her house was designed around her shoe collection and the double height…

  • Razors for strategists

    What are razors? Razors are one of a series of tools that I use for problem solving. They sit alongside the idea of ‘chunking’ that is breaking a problem down into more manageable and solvable constituent parts. Razors aid in decision-making and analysis. Razors are rules that guide your way through a problem, or ‘cut’…

  • Complaint resolution + more things

    Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…

  • CNY 2024

    What is CNY 2024 CNY 2024 or the Chinese new year is celebrated across east and south east Asia as it marks the new year according to the lunar calendar. It is as important an advertising spot as Christmas in the UK or the Super Bowl advertising slots in America. This Saturday marks the new…

  • FOOH (and John Holmes)

    The inspiration for this post on FOOH (fake out of home advertising) was Ryan Wallman’s marketing predictions for 2024 on LinkedIn. In particular two of his five predictions 2. Someone will post a viral ad that is a) fake and b) terrible. Hundreds of people will comment: ‘Genius!” 5. Marketers will try to emulate the…

  • Every old idea is new again

    Inspiration for every old idea is new again The inspiration for this post on every old idea is new again came from my opening up Rakuten‘s Viber messaging app on my iPhone. Viber is a messaging platform and also does voice over IP, including out to the phone network. It is a hybrid of Skype…

  • Padel + more things

    Padel The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a…

  • Breakin + more things

    Breakin Breakin was a 1984 film which brought hip hop culture around the world. You can criticise the plot and awkward dialogue, but the break dancing and body popping was amazing. The film was a sufficiently successful commercial success that a sequel was made to the original film. The broom sweeping scene The broom sweeping…

  • Road to Le Mans

    Porsche committed to major long form content as it followed Michael Fassbender on the road to Le Mans. Season one Road to Le Mans started off over four years ago with six short form films, each no longer than 10 minutes in length. So far, pretty much what you would expect in a prestige luxury…