Category: marketing | 營銷 | 마케팅 | マーケティング

  • Luxury wellness

    The rise of luxury wellness comes down to a convergence of different factors that have reshaped both the luxury and wellness industries. Products ain’t what they used to be Before we dive into luxury wellness, it’s helpful to understand where the luxury industry stands at the moment. The strategies that have worked since the early…

  • 1000 Yen Ramen wall

    Increased Japanese inflation is crushing restaurants due to the 1000 Yen Ramen wall. Ramen traditionally has been a working class food in Japan. It’s hearty, nourishing and flavoursome. Some ramen restaurants have even been listed in Michelin restaurant guides. The 1000 Yen note is the smallest denomination of note in Japanese country, rather like the…

  • Zing + more things

    Zing HSBC’s Zing shuts down. It didn’t manage to compete effectively against Revolut and Wise. Zing provided cheap foreign exchange. On the face of it HSBC had a number of use cases in its main retail banking markets that would have made sense. Hong Kong: UK: Zing decided to launch only in the UK. Despite…

  • January 2025 newsletter

    January 2025 newsletter introduction Welcome to my January 2025 newsletter, this newsletter marks my 18th issue. As a child 18 represented experiences denied. 18 and R18 in the UK and Ireland is broadly equivalent to Hong Kong’s ‘category III’ or the US R and NC-17 ratings. This was prior to the Marvel universe infantilising adult…

  • CNY 2025

    CNY 2025 or Chinese new year 2025 is shorthand often used as a hashtag on social media to circulate songs, sales promotions and advertisements from across China, Hong Kong, Indonesia, Singapore and Malaysia. I started off this post into gathering some of the best examples of CNY 2025 advertising just after Christmas and there was…

  • Foreign workers + more stuff

    Foreign workers Foreign workers in Singapore parlance are people who come from around Southeast Asia and South Asia to do blue collar and pink collar jobs in the city state. In a number of Asian countries including Hong Kong and Singapore; Filipino and Indonesian workers came to care for old people at home, look after…

  • Interpublic acquisition by Omnicom

    Interpublic disclosure I have worked at Interpublic twice during my career. Once at the very start of my career and more recently at McCann Health. I was never vested in Interpublic stock and I don’t own any Interpublic or Omnicom shares. This is not financial advice I am not telling you what you should do.…

  • 2024 – that was twenty twenty four

    2024 introduction This retrospective look at 2024 was inspired by a post from 2023. I reflected on the year’s events, with conflicts in Gaza and Ukraine, and numerous elections worldwide. Generative AI and cryptocurrency sectors dominated the tech scene. The Farfetch-Coupang deal highlighted the influence of top luxury brands, while Richemont became a speculative takeover…

  • December 2024 newsletter

    December 2024 newsletter introduction Welcome to my December 2024 newsletter, this newsletter marks my 17th issue. MIT computer students described 17 as the least random number following research asking respondents to provide a number between 1 and 20, 17 was the most popular answer. In some Chinese dialects 17 can be considered unlucky as it…