CNY 2020

Reading Time: 3 minutes Today is the start of CNY 2020 (Chinese New Year 2020). January 24 is ‘New Years Eve’. It is the year of the rat, which symbolises another start in the Chinese horoscope cycle. Here are some of the best examples of adverts celebrating Chinese New Year (CNY 2020). China Nike China benefited enormously from this … Read moreCNY 2020

Things I liked this week

Reading Time: < 1 minute The Mercedes Benz 500E gets profiled by Doug DeMuro. It is the ultimate sleeper car with only mildly flared wheel arches give a hint for the vehicles performance. Great talk by Shafi Goldwasser from the University of California, Berkeley on the relationship between algorithms and the law. It was given in Tel Aviv Algorithms have … Read moreThings I liked this week

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 5 minutes Google acquires Pointy, a startup to help brick-and-mortar retailers list products online, for $163M | TechCrunch – built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory — get their products discoverable online without any extra work – reminds me of … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Breaking norms

Reading Time: 3 minutes Breaking norms to create shock is a well-trodden path. Look at the way the Conservative Party used transgressions to dominate news cycles during the last election. For a cynical marketer like myself it has all become rather jaded. This news footage of audience reactions from screenings of The Exorcist reminded me of the power in … Read moreBreaking norms

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 10 minutes IPA | The Wide and the Narrow of it – Building ‘Wide’, I propose, is driving a brand’s meaning and equity through the power of shared and collective cultural moments.  Building ‘Narrow’ is defined as creating meaning and equity through the power of individual and personal customer experience.  Both of these definitions can impact how … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서