Category: marketing | 營銷 | 마케팅 | マーケティング
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Luxury wellness
The rise of luxury wellness comes down to a convergence of different factors that have reshaped both the luxury and wellness industries. Products ain’t what they used to be Before we dive into luxury wellness, it’s helpful to understand where the luxury industry stands at the moment. The strategies that have worked since the early…
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1000 Yen Ramen wall
Increased Japanese inflation is crushing restaurants due to the 1000 Yen Ramen wall. Ramen traditionally has been a working class food in Japan. It’s hearty, nourishing and flavoursome. Some ramen restaurants have even been listed in Michelin restaurant guides. The 1000 Yen note is the smallest denomination of note in Japanese country, rather like the…
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Zing + more things
Zing HSBC’s Zing shuts down. It didn’t manage to compete effectively against Revolut and Wise. Zing provided cheap foreign exchange. On the face of it HSBC had a number of use cases in its main retail banking markets that would have made sense. Hong Kong: UK: Zing decided to launch only in the UK. Despite…
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CNY 2025
CNY 2025 or Chinese new year 2025 is shorthand often used as a hashtag on social media to circulate songs, sales promotions and advertisements from across China, Hong Kong, Indonesia, Singapore and Malaysia. I started off this post into gathering some of the best examples of CNY 2025 advertising just after Christmas and there was…
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Foreign workers + more stuff
Foreign workers Foreign workers in Singapore parlance are people who come from around Southeast Asia and South Asia to do blue collar and pink collar jobs in the city state. In a number of Asian countries including Hong Kong and Singapore; Filipino and Indonesian workers came to care for old people at home, look after…
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Interpublic acquisition by Omnicom
Interpublic disclosure I have worked at Interpublic twice during my career. Once at the very start of my career and more recently at McCann Health. I was never vested in Interpublic stock and I don’t own any Interpublic or Omnicom shares. This is not financial advice I am not telling you what you should do.…