Five for Friday | 五日(星期五)

The usual list of things that made my day this week. I have made a point of excluding Heartbleed related content just because it is so depressing. Instead I give you:

What seems to be a mix of hacking, techno-political comment and locative art; Watch Your Privacy app for Google Glass acts as a kind of  dynamic ‘dead spot’ map showing CCTV cameras and other public surveillance systems based on OpenMap data.

Bob Hoffman’s ITV Spotlight keynote at Advertising Week 2014 on The Golden Age of Bullshit which was designed to spur debate on the failed predictions of advertising experts over the past decade, with particular focus on the social media marketing of brands.

Kids React To Walkman. What was interesting about this is how the children struggled to understand the industrial design since they were so used to the pictures under glass metaphor of the modern smartphone.

At the other extreme is this video made by German watchmaker NOMOS Glashuette showing the process that goes into making one of their watches, which is I found breathtaking.

I love this film about Neal Unger, a 60 year old man who is a self-professed beginner at skateboarding. His tao of skateboarding is very interesting; where he is talking about being in the moment. It reminded me a lot of what I liked about the process of DJ’ing or scuba diving back in the day before I came to London.

More information
Watch Your Privacy

Digital permeating our big life moments

I spent much of January in Shenzhen and went to a concert played by a local band. I can’t remember much about their music save that the lead singer work a bowler hat and seemed to influenced by 1990s Brit Pop and A Clockwork Orange. What was remarkable about the gig was that for the first time in about 10 years I saw concert goers dancing, swaying, being in the moment. More importantly I saw them watch the concert with their view unmediated by a smartphone screen which allowed them to actually participate rather than record the event.
Untitled
It was remarkable that digital technology had not invaded this happening as the audience were tech-savvy Chinese middle class, a demographic where the smartphone has already achieved ubiquity.

Kevin Kelly’s book What Technology Wants posits that technology like progress is a natural unstoppable force moving forward. This movement forward changes life, sometimes in ways that aren’t necessarily great. Part of the issue is that social norms don’t move at the same space as technology.

I was looking through Smart magazine: a Japanese men’s magazine and came across an advert for a digital wedding ring box.
Digital wedding ring box
ENUOVE is a costume jewellery brand that has come up with the movie box; a small media player built into the wedding ring box which can accepts a small video clip in a number of popular formats.

I found this advertisement interesting  and cut it out of the magazine because it was a great example of digital inserting itself into social norms of one of the most important life events of all. I tried to understand what role the digital technology would play. Usually in the west, the ring is presented with the man down on one knee whilst he asks the object of his affection to marry him whilst presenting the ring.

My initial reaction was to think that the video allowed the man to use technology to mediate the discussion rather than having to worry about fluffing whatever speech that they had put together.  But what would the recipient think this cop out of doing a proposal by box.?

I asked two colleagues who were currently engaged. The first one pointed out that a non-verbal proposal was considered ok if it was suitably grandiose:

  • Flying over a tropical beach in a helicopter where the proposal is written in the pristine sand below in two-storey letters
  • Having the proposal appear on an advertising board on Time Square
  • Hiring a sign writing plane to proclaim the offer across the skies

I thought that these were pretty extreme examples? Outlier proposals? My colleague indicated that this was the case.

The second colleague I asked introduced me to this video below, billed as the first lip dubbed wedding proposal that seemed to involved a whole neighbourhood as the cast.

Isaac’s lip dub proposal has been seen over 25 and a half million times. She thought that the digital box was ok; it was a nice novelty and would be reasonable for a proposal if the prospective groom didn’t have the gumption to pull off something at least as epic as Isaac’s lip dub wedding.

She might keep the box longer, as she didn’t even know where her current ring box was, it got lost after the first few weeks after the engagement.

Now admittedly my study is very unscientific, but my conclusion was that digital had permeated the wedding proposal in a different way to what I had anticipated. YouTube has had a thermonuclear effect on what my colleagues thought was an acceptable / adequate wedding proposal. It had to have drama, spectacle and a uniqueness to it.  Their major life moments would take on a large scale cinematic element.

The movie box offered a lower key alternative that was still acceptable due to it’s unique nature for a groom who couldn’t drill family numbers for a few months in performance of a lip dub or have their feelings writ large on a beach in the Maldives.

Digital had already permeated our big life moments and we’re all as eccentric as Stanley Kubrick.

More information
ENUOVE website
Smart magazine (Japanese language only)
OCT LOFT website

Links of the day | 在网上找到

Swedish city introduces payment by hand scanning – The West Australian - having your biometrics be used as authentication, I am sure that there ethical issues with this

(Re)defining multimedia journalism – Medium

Freescale and ALU show off small cell SoC – Rethink Wireless

Why Asian American kids excel. It’s not ‘Tiger Moms.’ | Washington Post - (paywall)

Burberry’s flagship Shanghai store facade responds to weather changes – Brand Republic News

The outlook is bleak. So let’s not go there. | Excapite

The Future of Social Media ROI: From Likes to Relational Metrics | INSEAD

Bang & Olufsen narrows operating loss as Europe improves | Reuters

The future of retail in 5 charts | Digiday

Was that expensive Chinese New Year campaign worth it? | Marketing Interactive – really good tips on running an international marketing campaign

McDonald’s, Coca-Cola champions offline interactions with BFF meals | Marketing Interactive - interesting online to offline move

Triumph of the Drill: How Big Oil Clings to Billions in Government Giveaways | Mother Jones

Alimama Challenges Google In Big Data Marketing — China Internet Watch

A Survival Plan for the Wild Cyborg | Slate

Links of the day | 在网上找到

Television Advertising Continues To Reign Supreme | AdPulp - not terribly surprised if one looks at a prominent FMCG brand business like Colgate | Palmolive the overwhelming majority of their advertising spend is television

Qualcomm, MediaTek in Two-Horse Race, Says CLSA; Game Over for BRCM, Etc. | Barrons

The Box Blog » Announcing Box Open Source - good for OSS movement

How Does Facebook Handle Graph Search Queries In A Timely Fashion? | AllFacebook - interesting primer on Facebook’s back-end technology

Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple | Advertising Age - interesting that Apple is hiring so many digital agencies. AKQA is particularly interesting given its longstanding relationships with Microsoft and Google

Need for speed: Testing the networking performance of the top 4 cloud providers | GigaOm - I was one of the original non-US beta testers for WeberWorks – an online environment / workflow tool for doing and running PR programmes with real-time reporting and the thing that kept killing my usage of the tool was network latency, it was like working in treacle. Interesting to see GigaOm bringing this up as a key performance indicator

Global wearable device shipments to triple in 2014: IDC | WantChinaTimes

QQ reaches 200 million users - surprising how it’s still climbing in the face of WeChat

WeChat Campaign in China Offers Glimpse into the Future of Communications | Hoffman - nice case study on integrating WeChat into online and offline campaign elements

Beijing’s first 24-hour bookstore turns first page | WantChinaTimes.com - I wish London still had the 24-hour Borders on Oxford Street

Digital Intelligence :: Online ad revenue overtakes TV for first time in US

China Mobile Browser Industry Analysis in 2013 | China Internet Watch

Bits Blog: Amazon Buys ComiXology | NYTimes.com - well that’s the comic industry screwed then

Another Chinese Counterfeit Product: Social-Media Followers | Advertising Age - One Asian ad exec who asked not to be named described buying fake fans to give an ego jolt to a new venture in China. The rate, he said, was about 5 U.S. cents for a zombie that’s just a name, and 16 cents for higher-quality fakes with some content on their profiles. In addition to zombie fans, there’s a market for faux re-tweets and comments too

Wonga faces social media storm after forcing Twitter to remove satirical material | Brand Republic – cack-handed handling of satire that would have gone way over the heads of the working poor that Wonga preys upon has as its customer base

Top 100 UK advertisers: BSkyB increases lead as P&G, BT and Unilever reduce adspend | Brand Republic

WeChat opens its image-recognition tech to the public | VentureBeat

Nike+ Fuel Lab opens to expand fitness tracking platform to third parties starting w/ RunKeeper, Strava, MyFitnessPal | 9to5Mac

Chow Tai Fook loses lustre amid poor sales in Hong Kong and Macau | SCMP

China Third-Party Online Payment Market in 2013 | China Internet Watch

Alternatives to Paid Search on Baidu | L2 ThinkTank

32% of men using VPNs to access the internet – GlobalWebIndex – it seems really high

On Beacons and proximity | BBH Labs

Slideshow: 10 Things I Saw at Bluetooth World | EE Times

Sony Curves Images Sensors & TSMC Stacks Them | EE Times - interesting design moves

China’s Quest for ‘MIPS in Wearable’ | EE Times – interesting move, China considers the broader internet of things to be strategically important wearables are just part of it

U.S. teens prefer Instagram over Twitter, Facebook - no real surprises here

Mandarin Oriental readies its photo-sharing social app | Marketing Interactive

Chinese Exports and Imports Unexpectedly Fell in March | NYTimes - the significance of the data for the Chinese economy was clouded by uncertainty over the extent to which exporters and importers were timing shipments to profit from currency market shifts (paywall)

Japanese company invents “Spring Santa” – We love the concept, but it’s actually a little creepy… - social gifting concept in Japan

1 million preorders of new HTC flagship phone on Chinese sites | WatchChinaTimes - not a bad start at all

Apocalypse Now in Hong Kong | WSJ - interesting new film (paywall)

Sneakernomics: When Will The “Sneaker Cycle” End? | Forbes - not so sure about never, but interesting read

Samsung Gear 2 Teardown – iFixit - interesting teardown

Itamar Simonson and Emanuel Rosen: How the Digital Age Is Rewriting the Rule Book on Consumer Behavior | Stanford Graduate School of Business

PSFK’s future of wearables report

As usual Piers and his team have put together a thoughtful report about wearables. Interesting reading and some good slide fodder in here.

Five for Friday | 五日(星期五)

Ok so this is actually a day late, but here are the things that have made my day this week.

I love this spot for Thai life insurance that has been doing the rounds on Facebook for a week or so

Oreo partnering with a gourmet food truck operator to come up with new creative ways of using Oreos and trying to engage audiences on the Oreo Tumblr account

A custom-made arcade ride and Oculus Rift glasses provide this awesome hacked together Tron lightcycle gaming experience. The game itself came from from Overflow Interactive

Starck Design came up with functioning libary designed around flight cases for troubled regions that I think would be awesome as office furniture or as a home work space.

Finally the new Liverpool kit launch had pre-occupied the office this week and was a multi-channel effort with experiential, PR and online channels all being used to build an event that reverberated around the world

Links of the day | 在网上找到

4 reasons why Asian tech companies are using flash sales to sell their stuff

Nobody Cares What You Think Unless You’re Rich | Mother Jones

Jing Daily | China’s Sketchy ‘Daigou’ Luxury Market Is A Hotbed For Fakes

Microsoft Ventures GM: ‘There will not be a WhatsApp-style acquisition again’ | VentureBeat - a bit harsh, I don’t think that you can categorise WhatsApp as pre-revenue or a dogs shit company – but the valuation is indicative of bubble behaviou

Here’s Google’s Smart Plan To Sell Its Computerized Glasses To Businesses (GOOG) | Business Insider - I would still be unhappy seeing Google Glass in a frontline customer services role like Virgin Atlanti

Jing Daily: How Lane Crawford’s ‘unique’ business model defies China’s anti-graft drive

Jing Daily: Zaha Hadid’s next high-profile China stop: Macau

How Real-Time Does Real-Time Marketing Need To Be? Sysomos Blog - according to marketers surveyed. It does beg the question what does real time marketing actually mean to them first of all

Mobile adspend doubles to break £1bn barrier, says IAB report

Samsung S5 Teardown: Loaded With Sensors | EE Times

Five examples of how marketers are using iBeacons | Econsultancy

China Email Marketing Industry Report in 2013 | ChinaInternetWatch

Watchmakers woo women to boost flagging sales | Reuters

Bosch Plans Connectivity Push to Challenge Google’s Lead – Bloomberg

STB defends promotional video for Filipinos | Marketing Interactive - how much do you localise a campaign when the content ends up online whether you want it there or not?

INTERNET OF CARING THINGS | trendwatching.com - emotional design

German companies and China: Mittelstand and Middle Kingdom | The Economist

Twitter CEO’s China Visit Is Interesting, but Not for the Reason You Think – China Real Time Report – WSJ - looking for Chinese innovation to emulate

Is Qualcomm losing its edge in the application processor market? | TechRadar - interesting that this question is being asked

How mobile is contributing to show rooming | Marketing Interactive

‘No Pain’ McFlame fronts social campaign for Zippo | Marketing Interactive

As competition heats up, retailers urged to innovate | Marketing Interactive

Asian Champions of Design: Tiger Balm | Campaign Asia - strident classic design that it seems to shy away from on new products (paywall)

The Army v. The Press | Time.com

Beware of Normcore | Slate - desperately wanting to be average

Users Engage with Major Social Networks Predominantly via Mobile | comScore

How to tell if a merger rumor will come true – Quartz - or how good are journalists?

Toyota is becoming more efficient by replacing robots with humans | Quartz

David Beckham Wants to Launch a Clothing and Lifestyle Brand | Vanity Fair - interesting that Li & Fung are being linked with this

Mobile adspend rockets in Korea | WARC

SK-II promotes pop-up skincare studio via geo-targeted mobile ad

Michael Kors Beating European Brands on Their Home Turf – Bloomberg

Airbnb Becoming a Stronger Competitor to Hotel Brands | L2 Think Tank

54% of tablet users share their device with others | GlobalWebIndex

Are Mobile Operators Asking the Right Questions of their Subscriber Big Data? | Euromonitor Internaitional

VAT on telecoms, broadcasting and electronic services to be charged at rate of consumer’s country not that of supplier from 2015

Media Publications Database | We find the best Media/Advertising publications for you. – great research resource

Nearly half of Arab youth keen to embrace modernity | Burson-Marsteller – presumably in conjunction with PSB

Home · enyojs/mochi Wiki · GitHub - design resources on user experience by the WebOS design team

The NSA Archive | American Civil Liberties Union - Snowden leaks become searchable

Microsoft’s open sourcing of .Net: The back story | ZDNet

Qualcomm’s newest mobile chips offer a clear glimpse at 2015′s killer gadgets | VentureBeat

The Amazon Dash post

At the end of last week Amazon unveiled Dash an accessory to aid ordering from its Fresh grocery service. Fresh promises free same-day delivery on orders of over $35 of more than 500,000 Amazon items including fresh and local products; including products from respected restaurants and coffee shops. It has been rolled out in three major US markets: San Francisco, Seattle and Southern California.

Fresh has a mobile application on both Android and iOS to aid in shopping – which makes the launch of Dash much more curious. Dash is a piece of dedicated hardware which implies a failing in terms of ease-of-use for the smartphone application. Amazon obviously thinks that Fresh customers will be heavy high-touch, high-value consumers in order to spend this much trouble engineering and manufacturing the hardware and supporting services to make Dash work.

Dash is a product that wouldn’t be out of place in a collection of Braun kitchen appliances. It’s hardware interface so simple it looks really intuitive.

The Dash can be seen as part of a wider movement from converged general purpose devices to dedicated hardware. It is interesting to compare and contrast the Dash with the :CueCat; how just over a decade can make such a difference to a product.
Web 1.0: Cue Cat
Back in 2000, Wired magazine sent out the :CueCat to US subscribers of their magazine. The :CueCat was a barcode scanner that allowed readers to augment the print content with a link to web content. Think a prehistoric QRCode. It didn’t work that well for a number of reasons. The codes were proprietary, partly due to consumer privacy requirements and intellectual property around barcodes. In order to use the :CueCat one needed to be connected to an internet-enabled PC via a wired USB or PS2 connection. Using the :CueCat was no easier than typing in a URL or searching via Google; a search engine on the ascendancy at the time. The :CueCat was a spectactular failing for the media industry looking to get to grips with digital media.

Moving forward to the Dash, the equivalent computing power of that desktop PC has been squeezed into a device that fits in the palm of your hand. Wireless connectivity provides a more flexible connection that removes contextual restrictions on the Dash compared to the :CueCat. The web extended computing so that the website and the PC or mobile device in a symbiotic relationship where it isn’t clear to consumers just were one starts and the other finishes.

The Dash takes inputs via a product barcode and voice memos. Despite the technology advances over the past ten years with the likes of Siri and S-Voice; there will likely be some sort of human intervention required to make these voice memos work. This is at odds with Amazon’s warehouse robot systems and lack of a human customer service face over a telephone line.

This voice memo challenge is not trivial, it was a contributing factor in SpinVox’s failure. The Fresh programme because of its logistical challenges will be hard to scale, and the economics of the Dash have to be carefully balanced between existing products that are repurchased via barcode scan and new or fresh products that would use the voice memo. Acquiring basket growth becomes incrementally more expensive. Over time the system may learn voice commands rather like Google’s old telephone-powered search; on the one hand local area focus is likely to limit dialect variations, on the other sample size maybe hard to scale to be statistically significant for machine learning.

Amazon Dash
More information
Same-day delivery’s for suckers – now a Chinese ecommerce giant has three-hour delivery | PandoDaily
AmazonFresh
Amazon Dash
SpinVox: The Inside Story | The Register
The 50 worst fails in tech history | Complex

Links of the day | 在网上找到

The Art of Generating Market Research Insight – Euromonitor International - reg wall for whitepaper

B2C Customer acquisition costs 2014 | Smart Insights - information from DMA

Data point: Beacons, retail apps and targeted messaging | JWT Intelligence

Mobile Growth Opportunity for China Beauty Brands | L2 Think Tank

Mobile phone maker ZTE announces direct sales platform | WantChinaTimes.com

Hubspot, Marketo, Eloqua: New data shows marketing automation market share in unprecedented detail | VentureBeat

Economic View: Automation Alone Isn’t Killing Jobs | New York Times - complex interaction of technology, education and market demands (paywall)

On The 20th Anniversary – An Oral History of Netscape’s Founding | Internet History Podcast

The Richest Rich Are in a Class by Themselves | Bloomberg BusinessWeek

Developing Asian Manufacturing Capacity from a China Operational Base | Little Red Blog

Writing on the wall | The Economist - China’s uniquely open approach to graffiti art compared to the repressed west (paywall)

Demystify Alibaba’s Money Fund Yu’E Bao — China Internet Watch

Which Activities are Getting Sportswear Consumers off their Couches? – Euromonitor International

Asia’s Messaging Apps Like WeChat and Line Follow Similar Path – WSJ - going on Nokia’s Android handsets

For older Americans, tablets and e-readers are the new cell phones with huge buttons - More Americans age 65 and older own either a tablet or an e-reader (27%) than own smartphones (18%)—the reverse of the proportions for the general public, according to the Pew Internet Project’s latest study on how people access the internet.

Talk gets cheaper | The Economist - Of the 1.2 billion smartphones that will be shipped this year, almost half will cost less than $200 and one-fifth will cost less than $100

Are single-page apps becoming the norm? – Software Development News - thanks to Javascript

Perovskite, a New Meta Material, Turns Light Into Power, Lasers | EE Times

New DARPA Office Merges Biology & Technology | EE Times

THE INTERNET OF EVERYTHING: 2014 [SLIDE DECK] SAI – Business Insider

Analyst: I’m In China, And iPhone 5S Demand Is ‘Disappointing’ People (AAPL) | BusinessInsider - Chinese brands demand catching up on Samsung and Apple

Google Keep OCR | Google System - so useful

iiMedia Research: China Social Sharing Report in 2013 — China Internet Watch

The radio trumps online services for music discovery | MacNews – I guess record companies need to bring back the art of plugging

Do People Complain More On Twitter Or On Facebook? | Forrester Blogs – the sample size is small but it is interesting since it challenges the social customer service truism that Facebook was generally positive and Twitter was the place consumers raged

Consumer Behavior Data Could Put Predictive Analytics in Government Crosshairs | Adweek

Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random | MarketingLand – there are limitations of this kind of research but the data is interesting nonetheless, a greater degree of matching context would increase performance rather than being seen as interruption marketing

STUDY: Senior Citizens’ Use Of Facebook, Other Social Networks Slowly Climbing | AllFacebook

Samsung Claims Progress on the Next Wonder Material – Digits – WSJ - Graphene for flexible displays (paywall)

Public Wi-Fi speeds to get a boost from Qualcomm’s new antenna technology | PCWorld

Apple, Crown Castle, Splunk: Gaggle of Internet of Things Players in Morgan Stanley Report | Tech Trader Daily

Dayre.me - mobile blogging / Tumblr like platform

A Korean TV Show Caused a YSL Lipstick Shortage – The Cut

European Parliament passes strong net neutrality law, along with major roaming reforms – GigaOm

NASA Spinoff Database - database of space age stuff

Matt Cutts Explains How Google Separates Popularity From True Authority | Search Engine Journal

2014 China smartphone market and industry – Digitimes - China market to reach 422 million smartphones in 2014, with 278 million units contributed by China-based smartphone vendors. The continued expansion by international vendors Samsung and Apple will push up their sales to almost 144 million units, accounting for nearly 4% growth from 2013 (paywall)

Ssshhh! Secret and Whisper get cloned in China - it will be interesting to see how these get harmonised by the Chinese regulatory system

Chinese mobile phone users have a sneaking suspicion they’re being ripped off – Quartz - the complexity of wireless economics

Google distances itself from the Pentagon, stays in bed with mercenaries and intelligence contractors | PandoDaily

Siri’s Psychological Effects on Children | New Republic - interesting ethics questions touched on as well in terms of how we relate to technology

Why Microsoft Is Giving Windows Away on Small Devices | Recode - because Android’s chink in its armour is tier-2 handset manufacturers on razor thin margins making no money and getting no cooperation from Google

Google Plus adds view counter to profile pages | Marketing Pilgrim - something to take account of when thinking about influence

The Next WhatsApp? | Forbes - nice overview of WeChat, Momo et al

China already makes up 60% of E-commerce spending in Asia.

GWI Commerce: the latest figures for buying online – GlobalWebIndex

16-24s least likely to use search engines – GlobalWebIndex - tend to engage more with than other ages with Q&A sites, suggests that search has to work on context and user intent more?

Hong Kong government spending millions developing apps that no one downloads | South China Morning Post

Atomica Vision Quest exhibition

Seven Dials got in touch regarding forthcoming exhibitions at Atomica in Seven Dials area of Covent Garden. The Vision Quest exhibition work seems to tap into everything from mid-century commercial art, pulp fiction novel covers and surrealism.

The works are worthwhile checking out whilst blitzing the shopping area around Seven Dials. Check out the Atomica Gallery site for more details and directions etc.
Atomica-Vision-Quest-FLYER
More information
Atomica Gallery

Facebook’s share of attention for consumers

IPC Media put together their Mates and Girlfriend’s research a few years ago showed that young men treated Facebook in a very utilitarian way; Facebook apparently had little of their attention and was seen to be an obligation.

I was remined of the ‘Mates and Girlfriends’ research when I read Forrester Research on mobile messaging applications. Mobile’s Trojan Horse: The Messaging Platform by Julia Ask talked about the way messaging platforms had evolved the user experience to provide a more compelling experience to consumers.
engagement
This was borne out in the weekly average usage numbers by platform. It becomes clear that whilst Facebook has a large amount of registered users it is lacking in terms of user engagement compared to OTT messenger platforms.

Links of the day | 在网上找到

Infographic Snapshot: The Real Story of LGBT and Millennials | Ypulse

Japanese manufacturers focused on high performance – Deloitte Perspectives

How China is trying to get its citizens to censor themselves | Quartz - is this any different to how western governments try to interact with media to influence consumer opinion?

Meet Microsoft’s Cortana, a More Personal Siri – NYTimes.com - no comparison with Google | Android eco-system, interesting

Jing Daily: Chinese Blogger Peter Xu Brings Us Baselworld’s Hottest China Trends - focus on fashion amongst younger consumers

China’s Unstoppable Gold-Buying ‘Aunties’ Move Onto Bitcoins | Jing Daily

Rise of the tech-savvy mother: who says their place is in the kitchen? | Techinasia – I am middle-class, hear me roar

VNG’s quest to build a mobile ecosystem for Vietnam | Techinasia

Here are 3 ways you can pay using smartphones in the Philippines | Techinasia

DATA POINTS: Adspend trends in South Korea | Campaign Asia - Ad spending in the country edged up 2.2 per cent in 2013 led by a doubling of mobile spending, according to Cheil Worldwide

BlackBerry Ends Licensing Agreement With T-Mobile – WSJ.com - surprised BlackBerry is cutting off its nose to spite it’s face unless T-Mobile are consumer customers and they are trying to focus on the enterprise??

Cisco, Nokia: Huawei a ‘Growing Challenge,’ Say Raymond James, UBS - no real surprise

Deloitte Report: Emerging Market Leaders Are More Confident in Their Organization’s Outlook | PR Newswire

Weibos, WeChat & Renren: how to approach social marketing in China | Econsultancy

WiFi Chip Tracks Indoor Location | EE Times

The chip in the iPhone 5s is way more powerful than it needs to be—and that’s bad news for Intel – Quartz

Wearables: one-third of consumers abandoning devices | theguardian.com – this seems to be an issue of design as much as technology as the form factor doesn’t match the use case

Rethinking Carbonates: Potential in Un-Soda – Euromonitor International

Consumers Want More Mobile Data, But Simply Don’t Want to Pay | Parks Associates

Office for iPad: There are no incumbents in mobile | VentureBeat - interesting comparison between the original MacWrite programme and Office for iPad

There’s a Class War Going On and the Poor Are Getting Their Butts Kicked | TIME - interesting Time has written a piece on what would be considered social democrat leanings

China PMI edges up to 50.3 | South China Morning Post - (paywall)

 

Five for Friday | 五日(星期五)

Things that have made my day this week:

Favela football documentary shot on behalf of Expedia last summer doesn’t seem to have got the visitors that it deserve

Metamorphosis, an Hermès story is a beautiful short that is a cut above the norm usually done by luxury brands

A tremendous documentary that pays tribute to Hong Kong’s unique and disappearing neon landscape and the people who made it. 霓虹的製作 The Making of Neon Signs was put together for Hong Kong Museum

Google’s high budget Pokemon Master April Fool got great product placement and high geek creed. Kudos to Nintendo for presumably licensing this to Google for the April Fool

Thoughtful China addressed consumer trust this week in a great advert for Edelman. It addressed the serious issue of a brand’s relationship with Chinese consumers

Task one: I need your help* as a paid intern

Racepoint Global is a global marketing communications agency brand, based in the US and with European Headquarters in London, UK, and Asian operations headquartered in Hong Kong. We have special expertise in digital media relation – social media is at the core of every programme we run for our clients. Racepoint works with premium and emerging brands in technology, consumer technology, healthcare, science and sports to achieve new levels of market awareness and revenue growth with creativity, speed, and precision.
Task 1
The internship
We’re looking for a motivated graduate who wants to start their agency career as an integral part of a growing practice for clients in the technology or healthcare industries.
This particular internship, which starts ASAP and will last for up to eight weeks, will primarily involve important background research for an influencer database for our Healthcare clients, as well as supporting on some basic PR fundamentals.
We pay our interns National Minimum Wage plus a travel allowance for a 37.5 hour working week.

Qualifications & experience
* Minimum 2.1 Bachelor’s degree from a UK university ideally in English, languages, communications or a related field.
* Clear and succinct written and verbal communication skills.
* Previous experience in PR would be advantageous
* An understanding of the importance and impact of social media in PR
* Worked in a team environment
* Managed multiple projects simultaneously
* Able to turn around work to tight deadlines
* An understanding of the role of the media
* Excellent organisational skills

How to apply
Please send an up to date CV and a covering letter outlining why you’d like to be considered for this internship to Sandy
If you apply after Wednesday 9th April, please send emails directly to Victoria