I bumped into some former colleagues over the past couple of weeks and the experience reminded me of a lot of the items in this post. Given the circling activist investors surround the current iteration of Yahoo! this maybe a capsule of a soon-to-disappear culture.
You know that Yahoo! was the brand and Yahoo was a person who worked for Yahoo!
You were told that you bleed purple.
You have an address book full of friends and aquantances working at great companies in digital media. The business was a rotating door for talent, in six months you had a great Rolodex full of contacts.
Your have an old brand Yahoo! laptop bag that just won’t die. Not too sure what they made those Timbuk2 bags from but mine is eight years old, well travelled and still looks new.
Friends introduce you to former colleagues you were less familiar with by including their IM identity as well as their name.
You still have a star kicking around in a box somewhere from when you packed up your desk one last time.
Your colleagues gave you a list of tchotchkes to get from the shop in building D if you went to the headquarters campus in Sunnyvale.
You’re still using at least one of Jerry and David’s Christmas presents around the house.
My week was dominated by Social Media Week. I got to see Battenhall’s opening presentation and catch up former colleagues from past agency and in-house lives. I am gutted that I didn’t get to see Ogilvy’s presentation on Twitter cards so will have to make do with Slideshare:
Keybase – ‘Keybase is a website, but it’s also an open source command line program’ – outlines one of the key problems with encryption right there for widespread consumer adoption
iPhone 6 Is the Most Durable iPhone Yet, Says Insurer – WSJ – you would need to do a larger sample of phones for statistically significant sampling
LOOK Google gamifies search with Google Mo Lang | Marketing Interactive – interesting Google tactic to increase usage
Facebook Earns 10% of Digital Ad Dollars, More Than Any Other Online Platform | Adweek – a third of global social spend is in APAC
MIT Students Battle State’s Demand for Their Bitcoin Miner’s Source Code | WIRED – it’s all a bit weird
The free wifi war’s security edge in China | WantChinaTimes – interesting that Chinese internet companies are rolling out free wi-fi. Where does this leave the likes of China Mobile?
Line temporarily cancels its IPO | Techinasia – avoiding the kerfuffle around Alibaba
The Athens Affair – IEEE Spectrum – anatomy of the Vodafone Greece hack. Very Snowden-esque
Apple – Press Info – First Weekend iPhone Sales Top 10 Million, Set New Record – take this with a pinch of salt may have something to do with not all markets being address which has driven demand and scarcity
VML China acquires Teein, fills hole in social media capability – Campaign Asia – really interesting that IM2.0 didn’t already have social and used to outsource it. VML in China is formidable
What Chinese brands know that MNCs don’t – Campaign Asia – marketers targeting too small a segment of Chinese middle class. Don’t really get Chinese middle class dynamics (paywall)
Microsoft no longer Trustworthy | The Register – interesting that it is getting shut down, I suspect integrated is a better way of looking at it
One in five Hongkongers may emigrate over political reform ruling | SCMP – no they won’t and the people who feel the most strongly about this are in the least good position to leave
Luxury brands in a quandary as China’s wealthy young develop resistance to bling | The Observer – picking Wendi Deng as an ambassador won’t do anything for their appeal to a Chinese market and they could have got more contemporary than Gong Li (gorgeous as she is)
As the five areas were presented, I mind mapped them all out