ICMYI | 万一你错过了| 당신이 그것을 놓친 경우

Tencent Ad ‘Hub’ Connects Brands And Chinese Consumers | The Holmes Report – interesting that they have created a hub for this, the data implications and opportunities are huge

Facebook blocks viral website Unilad’s page  | Telegraph – it is foolish to build something purely on a platform you don’t own

Flickr: The Help Forum: Sorry, the photo couldn’t be added to the group because it is already in the maximum number of group pools. – Oath hasn’t been in the driving seat all that long and there are already issues in platform management. This follows on from shutting down the Yahoo! Finance data APIs

Sony: Colour Matching Between OLED and CRT | EETE LED Lighting – interesting that CRTs we’re still the reference standard (reg wall) (PDF)

Trust Indicators let you know more about a publisher on Facebook | TheNextWeb – guess this is part of the attempt against fake media, but its only a small part of the solution

Here’s What You Should Be Talking About Instead of Video | Digital – AdAge – (paywall)

The best laptop ever made – Marco.org – Marco nails it, the newer machines fall short and require a bag of dongles

McDonald’s flips fortunes with back to basics approach – they seem to yo-yo between price/convenience and product innovation. I wish they would bring back drip coffee

Amid global electric-car buzz, Toyota bullish on hydrogen – not surprising to proof against lithium bubble

Why Luxury Brands’ Approach to “Chinese Aesthetics” Fail | Jing Daily – interesting read with great examples. I’ve even noticed Shanghai Tang making a few mistakes

The Economist unwinds: the luxury of print | The Drum – print as ‘lean back’ content

How the Chinese Government Fabricates Social Media Posts for Strategic Distraction, not Engaged Argument by King, Pan & RobertsChinese regime’s strategy is to avoid arguing with skeptics of the party and the government, and to not even discuss controversial issues. We show that the goal of this massive secretive operation is instead to distract the public and change the subject, as most of the these posts involve cheerleading for China, the revolutionary history of the Communist Party, or other symbols of the regime (PDF)

Five for Friday | 五日(星期五)

Things that have made my day this week:

By the time that you read this I will be too engrossed in watching The Punisher to care

I don’t know if I hadn’t been paying attention or if it hadn’t been put out there in the media but Plaxo is closing down. Plaxo synched your address book to people’s profile cards which they changed if they moved jobs, changed their cell phone number or email address. It was clunky but the data in and out was more useful than LinkedIn or Facebook since.
Plaxo EOL
I gave up on it when it started to have issues with LinkedIn connections. Comcast had been running it quietly for a number of years but have evidently given up on it. It’s main legacy for me now is knowing the real birthdays of many contacts as this was before the web got quite as crime laden as it is now.

Beautiful Japanese booth babe uses her fingers to create the Suzuki “S” sign on her chest 【Video】 | SoraNews24 – if I was a marketer at Suzuki, or one of their agencies I would be kicking myself for having not come up with this brand meme

This week I have been listening to Pleasure – the new single from Luxxury and this fantastic play list from Chicago legend Mike Dunn of the tracks which most inspired him.

Dunn isn’t as famous as Frankie Knuckles or Steve ‘Silk’ Hurley but has production credits on Sterling Void’s ‘Don’t Wanna Go‘, Julian ‘Jumpin’ Perez’ ‘Relight My Fire‘ and as an artist in his own right with the likes of ‘God Made Me Phunky‘.

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Throwback gadget: Sony Walkman WM-R202

sony wmr202
Back when I started work I was obliged to do night classes in chemistry. It was tough going (partly because I wasn’t that focused) and my existing Walkman WM-24 whilst good had given up the ghost.  I decided to put what money I had towards a Sony WM-R202.

Why that model:

  • It could record reasonably well which I convinced myself would be handy for lectures. It was not up to a Pro Walkman standard as the Dolby circuit fitted was for playback only. (I couldn’t afford the professional grade WM-D6C at the time and they weren’t the kind of device that you could easily fit in a pocket either. They were big and substantial.)
  • It had a good reputation for playback. Not only did it have Dolby B noise reduction and auto reverse on cassette playback, but it held the cassette really well to its metal construction. I learned the benefits of good tape cassette fit in a rigid mechanism the hard way. I had got hold of a WM-36 which on paper looked better than my previous Walkman with Dolby NR and and a graphic equaliser, but hand to keep the door closed with an elastic band. It was a sheep dressed up as a wolf
  • Probably the biggest reason was that it intrigued me being not much larger than an early iPod and was crafted with a jeweller’s precision. It was powered by a single AA battery or a NiCd battery about the size of a couple of sticks of chewing gum. It looked sexy as hell in in a brushed silver metal finish.

Whilst the buttons on the device might seem busy in comparison to software driven smartphones it was a surprisingly well designed user experience. None of them caught on clothing, the main controls fell easily to hand and I can’t remember ever having to use the manual.

What soon became apparent is that you needed to handle it very carefully to get cassettes in and out. I used to carefully tease the cassettes in and out. Despite my care one day it stopped working.  Given that mine lasted about two weeks, I am guessing that mine was a lemon and that the build quality must have been generally high as you can still see them on eBay and Yahoo! Auctions in Japan.

Since mine gave out well within a warranty period, I look it back to the shop and put the money towards a Sony D-250 Discman instead.

Here’s a video in Japanese done by someone selling a vintage WMR-202 on Yahoo! Auctions which shows you all the features in more depth.

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ICMYI | 万一你错过了| 당신이 그것을 놓친 경우

Amazon to Sell Part of Its Cloud Business in China – WSJ – something to think about with your China data shards

CompuServe’s forums, which still exist, are finally shutting down | Fast Company – I remember my Landlord in college used CompuServe on dial-up and met his current wife though it

WeChat users send 38 billion messages per day | Techinasia – WhatsApp is on 55 billion messages a day – according to Benedict Evans

Long Live Short Video in China | The Daily | L2 – you also have streaming video, OTT etc

Entering the Quantum Era—How Firefox got fast again and where it’s going to get faster – Mozilla Hacks – the Web developer blog – interesting insight into desktop software development now. Let’s see how this works for Firefox’s market share

TV-synced Facebook News Feed ads yield 60% lift | Facebook Marketing Partners – (PDF)

Is your PR plan good enough (part six)?

PR plan

In part five I focused on tactics in terms of creative, channels and calendar. In this final part I am going to look at resourcing and commitment.  At least the plan should have an outline of what resources are needed and the investment required.

  • Schedule of activity – I would also recommend a critical path analysis to see if there are any potential bottlenecks. This also reduces the level of management oversight required, as it can be just focused on the co-dependencies which might cause bottlenecks
  • Budget
  • 1-pager outline of plan to get sign off from the person deemed ultimately responsible
  • Signed commitment by all parties. I am not talking about the legal agreement, instead a simple written agreement by everyone involved in delivery. Behavioural economics research has shown that owning a commitment increase the chance of someone actually doing it

Appraising ‘resources and commitment’ in a PR plan

  • Do you understand from the plan what can delay implementation and how much that delay looks like?
  • Is there a clear understanding of resources and priorities?
  • Is the amount of effort (and budget) realistic for the outcomes desired? (PR since it depends to a certain extent on earned media  is always a game of chance)
  • Have all the people on both agency side and client side needed committed to delivering on the activity in writing?

This is the last post in this series. I have put up a workbook for those assessing PR plans here. In the meantime if you need assistance in developing a communications plan or want an existing plan thinking validated get in touch.

More information
Is your PR plan good enough (part five)?
Is your PR plan good enough (part four)?
Is your PR plan good enough (part three)?
Is your PR plan good enough (part two)?
Is your PR plan good enough (part one)?
Critical path analysis introduction on Wikipedia
Stephen Waddington’s original post on ‘how to write a PR plan in ten steps’