Do Chinese Luxury Consumers Care About British Heritage? | Jing Daily – In the West, we buy into lifestyle brands—we like brands that can sell us everything. But the Chinese consumer likes to go to a specialist for each item. They like to buy their knitwear from one place and their shoes from another. They value quality and are willing to pay for it. – which is where premium streetwear gets in the door
Agency Layoffs Or Agency Calibration? | Forrester Research – examine the characteristics of the players winning creative assignments for digital experiences. Tech consultancies like Accenture Interactive, Deloitte Digital, IBMiX and PwC are successful with system integration and digital experiences. Their combination of data, strategy, implementation and creative is a potent offering for marketers. Yet, their ability to capture the essence of the brand is still developing. For agencies – large or small, public or independent – brand creativity is differentiating
A Renewed Vision For WPP | Forrester Research – I don’t think that a technology leader would get creative businesses and you’d end up with yet another ad tech business with the rest of the value withering away but interesting reading
Sir Martin Sorrell’s departure from WPP. I decided not to write a post on his retirement because there were more questions than answers. A couple of things saddened me:
His departure was assumed by some outsiders to be part of the #metoo movement. This seems to be a default setting for many now
Headlines like the Globe & Mail that talked about Sorrell’s departure as the end of the Mad Man era. You have journalists and the sub-editors that they work with having no understanding of the industry that they cover. Sir Martin was a major factor in the end of the Mad Man era; moving advertising from being the closest thing in business to art, to something that delivers a commercial value. One could argue that technology has moved the bar too far in terms of removing the craftsmanship all together, but that’s a discussion for another day about Google and Facebook rather than about WPP
Wetherspoons walking away from social media. Again the whys and wherefores of this seems to have as many questions as it does answers. As an outsider, their digital strategy and execution on social channels was patchy at best. It wasn’t something that Tim Martin was that committed to anyway. It probably won’t make that much difference to their business.
Whilst as a marketer I can point to high street brands to who do social really well (Paddy Power, Poundland or Tesco Mobile a number of years ago); there are a lot of mediocre brand accounts. I can see the argument for going all-in, or not at all.
This Sould Out tune seems to bridge the gap between disco and the late 1980s / early 1990s Italian house sound popular in the North of England.
Lastly, here’s one of them ads that never got approved by the client. Shinsegae Food is the food manufacturing arm of Samsung in Korea. Samsung is completely vertically integrated with these food products often sold in Samsung owned restaurants and Shinsegae department stores which can be paid for with a Samsung credit card. Mamee is a Malaysian manufacturer of instant noodles. The video is a satirical take on a usual Korean drama trope.
The Finns who refuse to give up on Sailfish OS | Engadget – given the challenges that ZTE faces. Jolla with Sailfish OS would be an ideal technology stack on their foreign handsets, particularly if they can do an English language version of the Yandex app store. That way they won’t have to localise all of their offerings as a replacement for Google Mobile Services (GMS) layer in Android
Partly due to Cambridge Analytica, General Data Protection Regulation (GDPR) is going to have a more profound impact on data usage globally. GDPR would have been seen as an extra-legal reach, but Facebook is making it look like a good idea.
I thought I would pull together a few resources that I thought would be of interest around GDPR since there is a lot of snake oil being sold as consultancy around it at the moment.
Andreessen Horowitz put together a good podcast on it.
PR Agencies Need to Be More Diverse and Inclusive. Here’s How to Start. | HBR – starting points valid but nowhere near the whole formula. Angela has written an interesting article, but misses so many other data points. That PR degree courses are often 90+% female graduates and that the industry does really poorly at retaining older (40+ year old) staff. In the UK PR agencies struggle to attract graduates from working class backgrounds as well as from minority communities (paywall)
Mark Zuckerberg in Washington DC on machine learning and hate speech. Bringing their security team up to 20,000 people to look at issues like this. Hate speech is hard to compute in comparison to (Islamic) terrorist materials. I am guessing that what constitutes hate speech changes country by country (and its interesting that Facebook is looking at this from a global perspective, rather than placating the US first). Secondly, the language that constitutes hate speech evolves to circumvent restrictions and incorporate memes a la Pepe the Frog.
Streetwear Reigns Supreme, Say Teens | News & Analysis, News Bites | BoF – Streetwear’s rise came at Nike’s expense. The company remained the most popular apparel brand, but was picked by just 23 percent of teens, down from 31 percent a year ago. “Both Vans and Adidas have this ‘open-source’ platform where they allow pop culture to help guide and influence how they are positioned with the consumer today,” said Erinn Murphy, senior research analyst at Piper Jaffray