Links of the day | 在网上找到

#StateOfPR – Research report – stagnation in budgets, however this maybe due to the CIPR member skew towards NFP and public sector David Shing’s vision of a world united by tech: Media360Summit – Campaign Asia – the sixth biggest contributor to stress is media overload Why has ASOS removed its guest checkout option? | Econsultancy – they must […]

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Philip Kotler on marketing

My college days were dominated by a blue book published by Prentice-Hall that sat on my bookshelf and looked down at me. Philip Kotler’s Principles of Marketing seemed to be omnipresent during my studies. I eventually donated it to a charity shop a couple of years ago when I had a big clear out. Thankfully […]

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