Pizza in Korea is a unique experience compared to other countries:
Packaging – unlike the UK or most other countries I have been to for that matter, pizza can come in a four-colour patterned box. Part of the reason for this is cultural, Korea like Japan puts a lot of emphasis on presentation of products from product packaging design to the fit and finish of clothing. A second reason for the quality of the packaging is intense domestic competition: in addition to food mega-corporations like Pizza Hut and Dominos Korea also has its own giant brand: Mr. Pizza with 350 branches in South Korea
Product – whilst UK pizzas follow US influences at the low end of the market and faux foodie Italian accents for ‘posh’ pizzas, Korean pizza options incorporate local foods including kimchi and bulgogi on the menu
About Mr. Pizza
Mr. Pizza was founded in 1990. They have one branch in the US, one in Vietnam, 15 in China and some 350 branches in South Korea.
Mr. Pizza created a mockumentary video The true origins of pizza as a satirical viral campaign to promote their brand, (presumably internationally). However it did touch a nerve amongst other Asian countries as it’s similarity to Korean nationalist fringes meant that some of the film’s satire was lost to the audience.
The company looked to further differentiate itself to eat-in diners by developing a new store format and sub-brand called MIPIHAUS. The concept of MIPIHAUS is to mix an art gallery environment with a pizza restaurant. MIPI is a contraction of Mr. Pizza and the HAUS is a reference to the Bauhaus art movement.
I was wondering along with some of my colleagues to a meeting and we got to talking about customer service and one of my colleagues told the following story:
A friend of theirs was out on the tiles and tried to withdraw cash. Unfortunately the teller machine wouldn’t allow them to access their account. They phoned up their bank and the customer service told them that they couldn’t free up their account to allow them to withdraw cash; but if they were out with anyone whom he had transferred money to previously, they could put the money into their account and they could withdraw it.
I thought it was a nice bit of lateral thinking to get around a typical modern-day problem. CSNS (computer says no syndrome) is the exact opposite of this approach. I was reading Hayley Chow’s blog later on, and the litany of customer services problems that she listed as CSNS examples show how important consumer-centric business processes are the next battle ground for market share.
When I first saw this table it was a ‘duh’ why didn’t someone else think of this earlier. Legion is a cleaned-up crate with four industrial trolley wheels each with an individual brake on it.
Fair play to made.com for coming up this coffee table.
Really interesting video on Jane Jacobs and her book The Death and Life of American Cities. This feels as fresh today as it was 51 years ago when it was originally published. Jacobs provided a critique on urban renewal advocating mixed use areas, short blocks, density (it’s a city after all) and buildings of various ages and conditions.
Despite her lack of formal education in urban planning Jacobs was influential to the new urbanism movement in the US which advocates pedestrian-friendly multi-use neighbourhoods.
The video is on YouTube so may not be accessible by all the readers of this post.
I see so many blog posts every day with a lot of tired clip art and see presentations that often use well-worn visuals. One of the things that Flickr does really well is aggregate lots of imagery that you are free to use.
A case in point is the photo documentary Documerica Project (1971-1977), the Environmental Protection Agency (EPA) hired a 100 photographers to go around the US and capture images relating to both environmental issues and everyday life within the US.
All of these pictures are freely available on Flickr as part of their commons initiative. You have museums, the US department of defense, NASA to name but a few organisations. In addition, thousands of people like me have included photographs under a creative commons licence.
A hippy and a puppy, what’s not to like?
I really like this direct marketing campaign by Australian agency MercerBell for Toyota’s Camry Hybrid. They used digitally printed direct mail piece drops to send consumers to Google themselves. They had bought Google keywords for the consumers name and advertised against it (presumably for a short window based on when the mail would land). Consumers were sent to everydayamazing.com.au where they could book a test drive or find out more about the car.
I like the use of data and the integration between offline and online marketing tapping into people’s basic curiosity about themselves. There is a case study video on Vimeo that some readers may not be able to watch due to their location.
When looking at the MultiPot charging hub I was reminded of two things:
1) Apple’s classic Apple Studio Display (17 inch ADC) M7770ZM which showcased the cathode ray tube innards of a monitor which were usually sheathed in beige plastic
2) My cables and connections storage at home. I have a Rimowa pilots case which when not in use holds all my connection cables that I would need for anything Mac / internet-related
Like the Apple Studio Display, the MultiPot has a clear shell that is transparent about the complexity inside, but it also makes life easier and keeps things out of the way like my cable storage.
The downside of the MultiPot is that it is US plugs only, more information here.
Cisco’s legal counsel did an interesting post on their corporate blog. In one fell swoop it called out Hewlett-Packard for moving from innovation to litigation. Pointed out how bad life currently is for HP employees and laid out a red carpet for new HP talent who wished to work at Cisco. Cisco were prompted to write the post because HP had been using legal methods to stop former employees joining Cisco. Social media has radically changed the way companies speak to each other.