Mr. Pizza in Korea

Pizza in Korea is a unique experience compared to other countries:

  • Packaging – unlike the UK or most other countries I have been to for that matter, pizza can come in a four-colour patterned box. Part of the reason for this is cultural, Korea like Japan puts a lot of emphasis on presentation of products from product packaging design to the fit and finish of clothing. A second reason for the quality of the packaging is intense domestic competition: in addition to food mega-corporations like Pizza Hut and Dominos Korea also has its own giant brand: Mr. Pizza with 350 branches in South Korea

Mr. Pizza

  • Product – whilst UK pizzas follow US influences at the low end of the market and faux foodie Italian accents for ‘posh’ pizzas, Korean pizza options incorporate local foods including kimchi and bulgogi on the menu

About Mr. Pizza
Mr. Pizza was founded in 1990. They have one branch in the US, one in Vietnam, 15 in China and some 350 branches in South Korea.

Mr. Pizza created a mockumentary  video The true origins of pizza as a satirical viral campaign to promote their brand, (presumably internationally). However it did touch a nerve amongst other Asian countries as it’s similarity to Korean nationalist fringes meant that some of the film’s satire was lost to the audience.

The company looked to further differentiate itself to eat-in diners by developing a new store format and sub-brand called MIPIHAUS. The concept of MIPIHAUS is to mix an art gallery environment with a pizza restaurant. MIPI is a contraction of Mr. Pizza and the HAUS is a reference to the Bauhaus art movement.

Links of the day | 在网上找到

Little Printer | BERG Cloud – getting buzz all over the creative London web at the moment

WebOS app development chief flees to Xobni — Tech News and Analysis

Netmums launches site for ‘the woman behind the mum’ | New Media Age – dealing with mum’s multiple identities

Louis Vuitton Launches First Hong Kong/Macau City Guide « Jing Daily

Tens of millions of HP LaserJet printers vulnerable to hacking | ExtremeTech

Wolf Fathers and Harvard Girls | China Power

Free Software activists to take on Google with new free search engine | ITworld

YouTube Passes 20 Billion Video Views In One Month

Palantir, the War on Terror’s Secret Weapon – Businessweek – would be handy for smart CRM systems and fraud detection as well

RIM BlackBerry Mobile Fusion to help companies manage Apple and Android devices | The Verge

South Korea’s economy: What do you do when you reach the top? | The Economist – interesting economic profile on Korea The Uncharted Path: The Autobiography of Lee Myung-Bak (9781402262913): Lee Myung-Bak: Books – interesting to see how reviews of former president Lee Myung-Bak’s book brought Korean political squabbling into the review section on – a US site

Facebook’s entire business model is under fire in the EU | VentureBeat – I love the European Union

Who’s Your Brand’s Editor-in-Chief? – David C. Edelman – Harvard Business Review – good examples of brand media

Former Reed Elsevier analyst on the science of media pricing – Paywall Strategies 2012 preview | TheMediaBriefing

Dentsu reveals Japan’s “hit products” of 2011, smartphones remain on top – Campaign Asia-Pacific

Facebook launches updated Insights | Asia Digital Map

Firms urged to play by the rules when overseas | – interesting that the government is putting emphasis on CSR by Chinese companies working overseas (paywall)

Alan Moore – meet the man behind the protest mask | The Observer – it was a nice literary tail for the Guardian to loop back with Alan Moore

Jargon watch: CSNS (computer says no syndrome) | 电脑说没有综合征

I was wondering along with some of my colleagues to a meeting and we got to talking about customer service and one of my colleagues told the following story:

A friend of theirs was out on the tiles and tried to withdraw cash. Unfortunately the teller machine wouldn’t allow them to access their account. They phoned up their bank and the customer service told them that they couldn’t free up their account to allow them to withdraw cash; but if they were out with anyone whom he had transferred money to previously, they could put the money into their account and they could withdraw it.

I thought it was a nice bit of lateral thinking to get around a typical modern-day problem. CSNS (computer says no syndrome) is the exact opposite of this approach. I was reading Hayley Chow’s blog later on, and the litany of customer services problems that she listed as CSNS examples show how important consumer-centric business processes are the next battle ground for market share.

More information:
CSNS | Hayley’s COmMEnT

Interesting debate at PARC on crowdsourcing

Crowdsourcing has moved from a marketing gimmick to a business model for the likes of Threadlesss and Starbucks.

Crowdsourcing CEO & Expert Panel: From Phenomenon to Business Model [PARC Forum]
The video is hosted on Slideshare, so may not be available to all readers of this blog.



I like: Legion table

When I first saw this table it was a ‘duh’ why didn’t someone else think of this earlier. Legion is a cleaned-up crate with four industrial trolley wheels each with an individual brake on it.
Fair play to for coming up this coffee table.

Links of the day | 在网上找到

The one-child policy loosens up in China: Shanghaiist

Real estate tycoon Ren Zhiqiang wonders aloud about falling property prices: Shanghaiist

Finnish researchers reduce smart phones power consumption by more than 70 percent – Aalto University found that bursting data could reduce phone power consumption

61% of single men aged 18-34 have no girlfriend; 49% of women unattached: survey ‹ Japan Today: Japan News and DiscussionI don’t know how to start a relationship and I don’t have enough money to get married are worrying reasons

Can Scientists Make a Battery That Will Survive 40,000 Charges? – energy density needs to be looked at as well

Luxury’s anti-social (media) brigade | – variable adoption posts slowest quarterly growth in almost 2 years | Reuters – due to Alibaba doing quality control on its suppliers

Flat World Knowledge – changing the model of text book publishing

iOS Download Stats for China Show the Importance of App Localization [INFOGRAPHIC] | Tech in Asia

Monocolumn – Hong Kong taxis rank highly [Monocle] – ode to the Hong Kong taxi

Jane Jacobs – urban planning critic | 城市规划思路

Really interesting video on Jane Jacobs and her book The Death and Life of American Cities. This feels as fresh today as it was 51 years ago when it was originally published. Jacobs provided a critique on urban renewal advocating mixed use areas, short blocks, density (it’s a city after all) and buildings of various ages and conditions.

Despite her lack of formal education in urban planning Jacobs was influential to the new urbanism movement in the US which advocates pedestrian-friendly multi-use neighbourhoods.

The video is on YouTube so may not be accessible by all the readers of this post.

Exhaustive how to guide to Flickr by the US Department of Defense

Topping out at an impressive (and worrisome) 145 slides, the US Department of Defense have put up a good guide along with examples of how to use Flickr.

Getting Started With Flickr

Get your clients off the Facebook crack pipe and have them extend their brands on additional platforms. Flickr is a great place to start.

No more excuses for tired looking presentations and blog posts

I see so many blog posts every day with a lot of tired clip art and see presentations that often use well-worn visuals. One of the things that Flickr does really well is aggregate lots of imagery that you are free to use.

A case in point is the photo documentary Documerica Project (1971-1977), the Environmental Protection Agency (EPA) hired a 100 photographers to go around the US and capture images relating to both environmental issues and everyday life within the US.
Subway Car.  05/1973
All of these pictures are freely available on Flickr as part of their commons initiative. You have museums, the US department of defense, NASA to name but a few organisations. In addition, thousands of people like me have included photographs under a creative commons licence.
Hitchhiker with His Dog "Tripper" on U.S. 66, May 1972
A hippy and a puppy, what’s not to like?

Links of the day | 在网上找到

Search and aggregation to overtake B2B publishing sector revenue by 2014 | TheMediaBriefing

Nokia to sell 2 million Lumia phones in Q4, Deutsche Bank says

Sales of Apple’s iPhone 4S stall in South Korea as handset is deemed ‘uncompetitive’ – no advanced network capability, features are tired. (Siri doesn’t work in Korean)

Home Office u-turns on cyber sanctions | TechEye – do they have a clue?

Apple at 80% Brand Loyalty in Mobile – The Next Web – reminds me a bit of Danger Inc and their play to hold the consumer’s address book for the Sidekick

Daring Fireball Linked List: Fortunes Change Quickly in Mobile – interesting how things have changed for HTC

Classic Dieter Rams design – if I ever do something crazy and get married consider this site my wedding gift list

Danish innovation centre looks to design creativity| – interesting move by Denmark, product design is known to be a strength of Hong Kong – allied with the Peal River delta’s manufacturing muscle

Ireland Tries to Reverse Declining Potato Sales – – interesting sociological roots in this. It’s also generational, trying to part my parents from patatoes would be nigh on impossible

radio gravy – great radio to work by. Similar idea to Spotify, but with good taste

Marubeni Launches 3D Printing Service — Tech-On! – interesting that it is aimed at making precision resin dies etc

Courts cannot force ISPs into broad filtering and monitoring for copyright-infringing traffic, ECJ rules

よわよわカメラウーマン日記 – yowayowa camera woman’s diary are amazing pictures

Social Commerce Statistics | Bazaarvoice – nice collection of useful data points

What Wealthy Women Really Want – WSJ

Christmas shoppers don’t trust etailers to deliver on time | Econsultancy

NPS: A system to create young fans – works well for not-so-young fans as well

Brussels finally recognises luxury |

I like: Urbanized

If you were fascinated by Helvetica and Objectified then you will like Urbanized by the same director. Urbanized does to architecture and urban planning what Objectified did to product design.

There are currently screenings going on through to the end of the year in different cities, with the Barbican hosting a week of screenings in the run up to Christmas. More information here.

I like: Toyota Google Tour

I really like this direct marketing campaign by Australian agency MercerBell for Toyota’s Camry Hybrid. They used digitally printed direct mail piece drops to send consumers to Google themselves. They had bought Google keywords for the consumers name and advertised against it (presumably for a short window based on when the mail would land). Consumers were sent to where they could book a test drive or find out more about the car.

I like the use of data and the integration between offline and online marketing tapping into people’s basic curiosity about themselves. There is a case study video on Vimeo that some readers may not be able to watch due to their location.

I like MultiPot Clear charging hub | 产品设计

When looking at the MultiPot charging hub I was reminded of two things:

1) Apple’s classic Apple Studio Display (17 inch ADC) M7770ZM which showcased the cathode ray tube innards of a monitor which were usually sheathed in beige plastic
apple studio
2) My cables and connections storage at home. I have a Rimowa pilots case which when not in use holds all my connection cables that I would need for anything Mac / internet-related

Like the Apple Studio Display, the MultiPot has a clear shell that is transparent about the complexity inside, but it also makes life easier and keeps things out of the way like my cable storage.
charging hub
The downside of the MultiPot is that it is US plugs only, more information here.

Cisco judo move on HP

Cisco’s legal counsel did an interesting post on their corporate blog. In one fell swoop it called out Hewlett-Packard for moving from innovation to litigation. Pointed out how bad life currently is for HP employees and laid out a red carpet for new HP talent who wished to work at Cisco. Cisco were prompted to write the post because HP had been using legal methods to stop former employees joining Cisco. Social media has radically changed the way companies speak to each other.

Archived from blog posts I wrote for PR Week