Ged Carroll

Month: November 2012

  • Multi language content

    We were having a discussion in the team about the various different approaches to multi language content campaigns. Should we have different accounts for each language? Should we put multi-language content in the one post? It really depends on your brand what you’re trying to do. For Hong Kong (the market my team cared about);…

  • Autonomy + more news

    Autonomy H.P. Takes Big Hit on ‘Accounting Improprieties’ at Autonomy – NYTimes.com – HP can’t seem to catch a break, if the allegations are true it could also adversely affect the UK’s reputation for start-ups – having more in common with SpinVox than ARM. Autonomy provides in-organisation search across file servers. Autonomy software is used…

  • Jamie Hewlett + more news

    Jamie Hewlett Jamie Hewlett was not someone that I would have associated with luxury menswear brand Dunhill. Dunhill have been creating interesting content for a number of years, that used to be accessed through an iPad application and their own site. This interview with Jamie Hewlett is brilliant. Hewlett’s talent as a comic creator developed…

  • Philips Philishave Tracer razor: Throwback gadget

    When I was a child my Dad taught me how to use an electric razor and helped me buy my first one a Philips Philishave Tracer. Wet shaving wasn’t as popular in the 1970s and 80s as it was synonymous with cuts and pieces of tissue paper stuck to your face. My Dad used a…

  • Avios rewards

    I have over 106,000 Avios, enough to get me from Heathrow to Hong Kong first-class and still have some left over. These are frequent flyer points given out by British Airways. I have a lot of them and wanted to spend them. Unfortunately, I haven’t been able to cash them in the four times or…

  • Clone

    I wrote a bit about my experience speaking with a consumer electronics salesperson on a post I wrote for PR Week. It was this conversation where I heard the phrase clone used. When I heard clone, I thought of Dolly the sheep, or the lumberjack ‘castro clone’ subculture in the gay community that borrowed from 1960s…