The founder of Yo! Sushi has showcased a way of using space more efficiently that looks like it, like sushi is borrowed from the east.
It reminded me a lot of Gary Chang’s adaptive apartment from a few years ago. Chang was working with 327 square feet rather than the 800 square feet space mentioned in the Yo! Home video. Check it out:
Interesting take on augmented reality and how it fits in the media spectrum. Ahonen’s assumption that mobile internet and internet are different goes against the development movement towards responsive site design and mobile-first web development.
Some interesting examples of augmented reality usage. I suspect that there two big challenges:
Advertising creative that isn’t sufficiently entertaining or useful
Battery life of the smartphone
Ahonen’s take on waves of media:
Augmented reality – which is more of a mash-up of the other data overlaid on our world with probably some locative data thrown in for additional context
We were having a discussion in the team about the various different approaches to addressing audiences in different languages. Should we have different accounts, should we put multiple language translations in the one post?
But one approach we ruled out after looking around at a selection of different retail brands was using a machine translation service in lieu of English editorial content.
Despite all the discussions about deep learning there is still a way to go for mainstream solutions.
Delayed for a few different reasons including a trip half-way around the world, jet-lag and starting a new role. The things that have made my week were:
My Mum and Dad who have been helping me with the move, despite their own misgivings of me not being in Ireland instead
My colleague Zaheer Noorudin who took me for the best curry I have had in a long time
My former colleagues at Ruder Finn who gave me an iTunes voucher as a going away present. Eminently practical when visiting a space-challenged place like Hong Kong, I used it to provide a better viewing option than Cathay Pacific’s CX Studio. I managed to get my way through Margin Call and the 30th anniversary edition of Blade Runner, both of which I would highly recommend
Margin Call trailer on YouTube:
Margin Call trailer on Tudou:
Watch brands have finally got on the lived in look judging by Tudor’s Heritage Black Bay diving watch. I particularly liked the idea of Tudor engineering a NATO strap just for the watch with a proper Tudor buckle Ok, so it isn’t a Rolex, but these ideas could be a laboratory for future Rolex variants, especially given how the brand has tolerated (if not collaborated with the Bamforth Watch Department)
I have been listening to a lot of 80s electronica this week, this mix by Panama is a good idea of the kind of stuff that caught my ear
Stüssy have lined up sleeve designer and producer Trevor Jackson up for a future collaboration. In this video he talks about creativity and some of the truisms that affect creativity and the quality of work.
Video is on Vimeo so may not be available to all readers.
Mercedes-Benz Japan has released an advert for the 2013 A-Series that channels anime such as Redline and Speed Racer in this 30-second spot. I am hoping for a feature length version or an Akira remake featuring Kenada Shotaro behind the wheel of an Mercedes-Benz SLS AMG Mansory Cormeum…
The video is on YouTube so may not be available to all readers.
Minding The (Apple)Store | Monday Note – it reminds me of the lack of attention that Rank Leisure and most restaurants pay to noise level. However in cultures where noise, hustle and bustle are part of the experience, this maybe just the ticket
Earlier today The Holmes Report ran a brief article announcing my move from Ruder Finn in London to Burson-Marsteller in Hong Kong. Arun summed up things quite nicely so I have linked to his piece and let that say everything that needs to be said.
My various different social media outlets including my twitter feed, this blog and my contributions to PR Week UK will continue. There are a couple of other things bubbling under as well; more on those as they come closer to fruition.
Thank you to all of you who got in contact via Facebook, email and Twitter after the news broke.
I look forward to meeting new people in Hong Kong who are doing interesting things in the digital and interactive space, if you would like to meet up feel free to contact me.
I was reading City A.M. and came across the term zombie firm. This meant a company that only earns enough profit to pay off borrowings at low interest rates rather than providing a healthy return to its shareholders.