Thoughtful China & other things
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Thoughtful China
As ever, the guys at Thoughtful China have come up with some quality content. In this episode David Wolf talks about how Chinese brands are looking to go global. It’s brands but not as you know them
Beauty
Beauty products brand Kiehl’s outreach to men could school a lot of luxury brands. Just check out this mini-film which highlights the use of space age materials in its products with a small spacecraft sent to the edge of space
Culture
The Asia Society posted this presentation by MTV World General Manager and Senior Vice President Nusrat Durrani on cross-pollination of popular culture. While New York was considered to be a global city, Durrani was surprised by its cultural isolation and introspection compared to other parts of the world.
Japan
Lastly, Sanrio’s Hello Kitty celebrated her 40th birthday in a collaboration with Bandai to create a Hello Kitty Chogokin mecha
More marketing related content here.