Thoughtful China & other things
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As ever, the guys at Thoughtful China have come up with some quality content. In this episode David Wolf talks about how Chinese brands are looking to go global. It’s brands but not as you know them
Beauty products brand Kiehl’s outreach to men could school a lot of luxury brands. Just check out this mini-film which highlights the use of space age materials in its products with a small spacecraft sent to the edge of space
The Asia Society posted this presentation by MTV World General Manager and Senior Vice President Nusrat Durrani on cross-pollination of popular culture. While New York was considered to be a global city, Durrani was surprised by its cultural isolation and introspection compared to other parts of the world.
Lastly, Sanrio’s Hello Kitty celebrated her 40th birthday in a collaboration with Bandai to create a Hello Kitty Chogokin mecha
Sir Martin Sorrell was interviewed before the Cannes Lions festival by LinkedIn. He is always good for an overview of what’s happening in the industry.
The key idea that Sorrell wanted to communicate was that of ‘horizontality’. It’s an ugly word that is a key challenge for WPP. When I worked there we were focussed on hitting the figures of our own company targets rather than co-operating with other business units.
More marketing related content here.