Month: August 2015
-
Free WiFi & more things
Will 5G Kill Free WiFi? | Motherboard – all I am going to point out here is that Intel backed WiMax versus LTE for 4G. Intel has consistently had issues in the wireless space. The use cases between 5G and free WiFi are likely to be very different. The potential low latency of 5G will be…
-
The changing culture of Silicon Valley
I have have been thinking about how platform changes are marking a changing culture in Silicon Valley. This changing culture will play not only into innovation but workplace practices. 1990s When I was in college I interviewed for a few placements, one was with Hewlett-Packard in Germany. They wanted a marketing student to look after…
-
Breakfastarians
Marketers have a unique knack of mangling the English language to put labels on market segments, but breakfastarian isn’t one of them. Breakfastarian seems to be a self description rather than a market segment on this occasion. It’s people who like breakfast for dinner. Apparently, this is a segment of the population who appeals to…
-
Google Hangouts + more news
Google Hangouts Google Hangouts breaks out on its own site | TechRadar – dismantling Google+ piece-by-piece literally with the Google Hangouts service. Google+ has been a failure for user adoption; even if they did benefit from the enrichment of search data. Whether Google Hangouts will remain, who knows? Consumer behaviour China is two-speed consumer market |…
-
The limits of Google
Earlier I wrote a post on the work blog: Alphabet: what does it all mean? – which I have republished below. One thing that came through to me from this exercise was the growth limits of Google and by extension the growth limits of online advertising. The ceiling on advertising is limited by a number of…
-
Ice Cube and other things that caught my eye this week
Ice Cube appearing in a video for Vanity Fair, critiquing interpretations of NWA lyrics on Rap Genius. Its great the way Ice Cube handles it with such good humour. Great video on the design of signage and what it means. We don’t think about the typography and materials of signs. It reminded me of the…
-
Hardkiss reissues + more things
Hardkiss Music – love to see this stuff get reissued. Gavin and Scott Hardkiss brought something new to the table with their recordings. Scott Hardkiss’ use of Emerson, Lake & Palmer’s Fire on High for the track The Pheonix blows me away every time that I listen to it. 5ninthavenueproject – YouTube – set of VHS amateur…
-
Alphabet: what does it all mean?
Social media went into overdrive on Monday evening UK time when Google announced a formal restructure of all its businesses, creating a new company called Alphabet. For the man on the street, Google means Search, YouTube, Drive (including Docs, Sheets etc.), email and Android. For the average marketer you can throw various advertising products and…
-
Native advertising + other news
Native advertising Podcasting embraces native advertising | Digiday – interesting as podcasting historically has struggled with finding a advertising model and native advertising doesn’t fit that comfortably in the performance orientation of online ads. Native advertising does make sense in podcasting as it shouldn’t affect the podcasters flow and content integrity too much – more marketing…