Links of the day | 在网上找到

Build them and they will come | The Economist – or how AirBnB doesn’t make much of a difference in London due to structural issues

IBM’s Supercomputer is Controlling a Massive Virtual Reality Game, and They Need Beta Testers – In Brief This virtual reality game will be powered by cognitive computing and cloud technology. And they are seeking beta testers.

Porn Industry Uses Airbnb, Rental Houses for Filming | NBC Southern California – Nearly four years after Los Angeles County passed new requirements for pornographic performers, the porn industry has spread to nearby counties like Ventura County and much of the filming is done via AirBnB. The irony of the gig economy supporting another gig economy business isn’t lost on me

WhatsApp to end support for BlackBerry, Nokia, and other older operating systems by the end of 2016 | VentureBeat | Mobile | by Paul Sawers – WhatsApp is to cease support for a number of operating systems by the end of 2016, the company announced yesterday.

Disney World and Disneyland Introduce Demand-Based Pricing | TIME

Norway Becomes First NATO Country To Accuse China of Stealing Military Secrets

The art of wellbeing at work | McKinsey – modern technology apparently leaves us exhausted (PDF)

Music’s Role In Digital Content Is Small And Shrinking | Music Industry Blog – and the music industry’s major labels only has itself to blame

MWC 2016 as a case study on talkability, brand mentions and brand performance

Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT.

From a brand point of view, it was of interest to me for two reasons:

  • It offers largely culture neutral brand discussions, many of which occur online
  • I have an interest, having worked on a few mobile brands during my agency career (Palm, Ericsson, Verizon Wireless, Samsung, Qualcomm, Telenor Myanmar and Huawei)

I pulled this slide ware together for a talk I am giving at an internal event at an agency.

The first data that I have put together is looking at the amount of mentions that occurred regardless of the channel. It is a relatively easy data point to pull out of monitoring systems very quickly.

Obviously the value of mentions will depend on how many people view them, what is the context that the mention appears in. What was the content around it? Who said it, are they expert or trustworthy? So looking purely at the number of mentions would be crude, offering little value apart from nice PowerPoint slides.

Breaking the mentions down by platform gives an idea of relative marketing communications competencies of brands. So looking at Huawei and Xiaomi shows contrasting approach to building talkability and conversations. Huawei focuses on traditional media channels where as Xiaomi focuses on social.

By comparison LG and Samsung seem to have a more holistic approach.

I then moved on beyond the mention data to try and look at relative authority of whoever mentioned the brand and looking at the relative distribution by brand and channel.

I had done some initial analysis on the event in general here. These numbers showed how well brands had built high authority communities and the discussions around them.

What was quite surprising was the polarised authority of mainstream media sources. Newswire syndication had destroyed authority of many online traditional media channels. A second cross brand observation was the relatively low authority of the blogosphere.

These slides only start to delve into understanding talkability and are time consuming to create in comparison to looking at raw mention numbers, but offer superior strategic insight for both earned and paid media approaches for future launches.

I did some broad profiling of online conversations around MWC here.

Links of the day | 在网上找到

Demand for heat-pipes for smartphones may emerge – DigiTimes – suggests a lack of die size and power saving improvements. Interesting technology through

Facebook Officially Launches Canvas Ads That Load Full-Screen Rich Media Pages In-App | TechCrunch – Instant Articles, meet Instant Ads. Facebook wants to give advertisers an immersive way to reach people without making them leave the social network

Most Germans Think the Press Is Lying to Them About Refugees – SPIEGEL ONLINE – as if the media doesn’t have enough on its plate, a lack of belief in its core proposition could kill it entirely

Reactions: Not everything in life is Likable — Facebook Design — Medium – interesting breakdown in methodology

Warner Bros to buy Korean-focused DramaFever – BBC News – they have been taking a kicking from Viki (Korean based) owned by Rakuten

Five for Friday | 五日(星期五)

Things that have made my day this week

Come to Singapore! The Sights (And Branding) Are Lovely | WIRED – it feels very Monocle-esque

William Gibson on the decline of cyberspace

Interesting to see Renault going back to Alpine’s sports roots with the Vision. Similar formula to the 1960s cars, a light, small car with a highly tuned small engine

I am a sucker for well done manufacturing and process films. The first one up is from Tesla, highlighting robots working in a manufacturing cell on their X model vehicle

The second is a German Army film from 1970 showing the manufacture of a Heckler & Koch G3 assault rifle. It is really interesting for its use of early computer numerical controlled machines including at least one multi-tool cell.

An idea for the CIPR to provide even more benefit to the PR profession

First of all the Chartered Institute of Public Relations (CIPR) has improved immeasurably from where it was a few years ago. It acknowledges that social media is now a thing. It has given consideration to social media being part of public relations campaigns. If you dig around there are freely available journals on communications on the website.

Research (developed for agency marketing purposes) like Edelman’s Trust Barometer were also collected there. But the process seems to have stopped a couple of years ago.

However this all pales in comparison to the quality of the research on effectiveness that the IPA (Institute of Practitioners in Advertising) has available for members. I’ve found the data points I have got from IPA sources invaluable over the past few months.

The IPA is like a cross between the CIPR and the PRCA. It has qualifications like the CIPR and focuses on agency memberships like the PRCA. In addition, the CIPR has a large contingent of public sector employed members. I personally believe this would help raise the effectiveness and respect of the profession.

Links of the day | 在网上找到

Daring Fireball: Was Pew’s Polling Question on the Apple/FBI Debate Misleading? – yes

Samsung Pay to enter China tomorrow, is probably screwed | Techinasia – yep, headline about sums it up

Yahoo Has a Surprise New Suitor | Vanity Fair – quite why Time Inc would want to buy Yahoo! after parting with Aol is beyond me given that the businesses were similar in many respects (email, messaging, vertical news content, international presence)

Helpers of Singapore – interesting tumblr account, surprised that is such long form content. Well worth checking out

Microsoft to phase out Skype Qik video chat app as of March 24 | ZDNet – I didn’t know Qik was still maintained by Microsoft

MateBook a surprise move for Huawei – Kantar – really?

Powa Technologies: from UK tech darling to administration – FT.com – TechCity is more fragile than many people care to admit

Samsung, LG improve smartphone cameras, turn to virtual reality – Shanghai Daily – there is a definite lull in innovation

Facebook creates ‘social virtual reality’ team – FT.com – all your cyberspace dreams coming true?

Profiling social conversations at Mobile World Congress 2016

As a useful benchmark against how handset manufacturers performed (which I will look at later on), I decided to do some benchmark research into online conversations for Sunday around Mobile World Congress 2016. Using a social listening tool’s proprietary authority ranking to segment conversation participants.  All of the data came from Twitter, this isn’t perfect but it is the social platform that provides the best quality information for this kind of exercise. Posts tend to be immediate and easy to do.

I ended up with of 4,006 posts based on the bulk of a day’s postings. Of those posts, 2,120 identified their country or area of origin. The posts came from 53 identified countries.

I then broke the posts down into four sections and analysed the upper and lower quartile by authority ranking. I used the overall population numbers by country to see if it over-or-under indexed in either high or low influence. There were clear country patterns in terms of authority, these were not related to size or location. This was particularly interesting as the event is culture neutral.

Countries that would be traditionally associated with spam content due to internet behaviour norms and low wages actually ranked well for authority. This wasn’t a deficiency of the algorithm but reflected well managed social media accounts.

Links of the day | 在网上找到

HOW TO: Shenzhen Spring Festival/Chinese New Year | Dangerous Prototypes – great write-up that nails how Shenzhen feels over Chinese new year

Daring Fireball: New York Times Publishes Report on iPhone Security and China – irony of Dept of Justice and State Department being at cross purposes

WeChat had more mobile transactions over just Chinese New Year than PayPal had during 2015 | The Drum

Facebook for Business Influencers – Edelman

Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps | Business of Fashion

Coming of Age: Millennials – Pornhub Insights – more about millennials than you probably ever want to know – more about millennials than you probably ever want to know

Interesting drill down on 1 billion Facebook posts

Buzz Sumo pulled together a range of data points on some billion or so posts that they looked at. There are certain factors in the posts that we don’t know about which could be influential:

  • No clear distinction between posts that had paid support or not from what I can see of the information around it. For more information on this check out Social@Ogilvy’s Facebook Zero study
  • No idea on change in results by number of followers, is there a linear relationship between number of followers and interactions in general? Or is the relationship altered by Facebook’s algorithms?

These aren’t killer factors, but it is handy to keep them in mind when looking at the data in the presentation.

Key takeouts for me:

  • Data from BuzzSumo supports the need for video content to be natively uploaded to Facebook rather than being posted across from YouTube or Vimeo
  • Facebook posts should be brief (again no surprise, but good to have data to support it)
  • There is an interesting sweet spot in the length of articles to be linked to; 2,000 – 3,000 words – which is invaluable for businesses, content marketing specialists and media companies

Links of the day | 在网上找到

Is WeChat headed for regulatory trouble? – Tech in Asia

Apple: Terrorist’s Apple ID Password Changed In Government Custody, Blocking Access – BuzzFeed News – The Apple ID password linked to the iPhone belonging to one of the San Bernardino terrorists was changed less than 24 hours after the government took possession of the device, senior Apple executives said Friday. If that hadn’t happened, Apple said, a backup of the information the government was seeking may have been accessible – so why don’t the FBI track down the government employee who changed the password and Gitmo their butt to get it? In theory, it could be a conspiracy inside the San Bernardino local government to aid and abet terrorism I suspect this about covering up a FUBAR on the government side – Feds versus state. If I were more cynical it looks like it was deliberately done to exploit San Bernardino? I suspect that is an opportunistic plan by the government to break the US tech sector, making lemonade out of the lemons handed to them by the blocker

Whatever Happened to Klout? | Motherboard – it still seems to be a thing for some people

Feeble Noise Pollution — Medium – interesting insights on the FBI’s use of San Bernardino as a crow bar to break the US tech sector

RA News: Beatport registers $5.5 million loss in 2015 – not terribly surprising

Cat S60 thermal camera phone: Specs, price and release date | BGR – surprisingly nice looking for a rugged phone. Pity they didn’t build in a pipe/metal detector for construction workers

Beijing is banning all foreign media from publishing online in China – Quartz – this is interesting as it would impact entertainment media, gaming companies, book publishers and news media. In addition to western brands it would also hurt Chinese brands like Tencent who has South African company Naspers as a shareholder

Why you should side with Apple, not the FBI, in the San Bernardino iPhone case – The Washington Post – either everyone gets security or no one does

Walled Garden | Kieran Healy – the walled garden is about keeping your data safely inside without others being able to get at it

Apple of the East, Xiaomi, working on an Apple Pay competitor? | Gizchina – not terribly surprising, UnionPay will have learned from working with Apple and find it easier to onboard other device manufacturers

Uber losing $1 billion a year to compete in China | Reuters – this is a bit spun in terms of the story

I have seen the future of media, and it’s in China | Fusion – the power of WeChat

You, Apple, Terrorism and Law Enforcement – Defense One

Kakao diversifies after winning war with telcos | Telecom Asia

Why I’m Over Susie Bubble – Racked – that’s where bloggers like Lau and Bryanboy fall flat to me, why I think we’ve outgrown them. It’s not just that these former outsiders have been subsumed by the mainstream fashion industry, or that Google Reader’s demise in 2013 took Style Bubble out of my daily reading rotation. Rather, it’s because it’s time for Asian bloggers and style stars who don’t just dress distinctively but are also comfortable in their own skin and with the features on their face – quite a takedown

“Problematic Internet use” can hurt relationships, study finds. – Slate – yet another internet addiction post

Homer Simpson Will Take Your Questions on a Live-Animated Segment of The Simpsons – I guess its meeting audience requirements of immediacy and interaction a la social media

Hong Kong’s popular, lucrative horror movie about Beijing has disappeared from theaters – this looks a bit suspicious

Customer Letter ‘The United States government has demanded that Apple take an unprecedented step which threatens the security of our customers’ – Apple

U.S. Hacked Into Iran’s Critical Civilian Infrastructure For Massive Cyberattack, New Film Claims – BuzzFeed News

Five for Friday | 五日(星期五)

Things that have made my day this week

Great advert by Korean cosmetic company Happybath Amorepacific that deals with the isolating ‘cocooning’ effects of technology by encouraging touch

Industrial nightscapes draw in sightseers in Kita-Kyushu – AJW by The Asahi Shimbun

The Pocky factory tour by Glico Japan is beautifully shot and mesmerising to watch.

IKEA Taiwan creates cell phone powered hot pot to fight social media addiction at the dinner table: Shanghaiist

Sudden Death in Vietnam: ‘One Ride With Yankee Papa 13’ | TIME – you look at these photos and they have dated very little from what you saw coming through from Afghanistan, Syria or Iraq

5 great tools for the rest of us

5
I decided to post a random mix of tools that I have been using lately.

Sugru – it’s a kind of 21st century version of Plastic Padding. A rubbery resin that’s activated by the moulding process. It’s flexible nature makes it useful as a preventative repair for Apple Thunderbolt and MagSafe connectors. I mould it around where the connector meets the cable.

Nimble – is an in-menu bar app on OSX that is a client for Wolfram Alpha and invaluable for research as Wolfram are quite careful about the data sets that they use.

Hemmingway – its a native OSX app that is ideal for writing with. It provides real time proof reading highlighting flaws that make copy harder to read. It’s a bargain at $9.99.

Disk Utility – An app that comes with OSX, usually not used unless something is going horribly wrong with your computer. It is also idea for encrypting files. Lose a memory stick, its not that big a deal. Your files are encrypted using 256-bit AES – its the kind of thing that would give GCHQ’s data centres a good workout to crack.

Strategy Deck – a really useful site that has just about everything a strategist would need including frameworks, links to tools and an amazing collection of trend reports.

Links of the day | 在网上找到

CNN brings its digital ‘war room’ to London | Digiday

Sina microblogging Short URL Builder Weibo short URL data analysis tools – bit.ly or goo.gl for China

Marketers: It’s Time to Rethink the Millennial Mom | AdAge – this hits so many points there are no clear takeaways

Hong Kong has probably lost HSBC’s headquarters for good—and Beijing is to blame – Quartz – there is an argument that could be put up that HSBC’s sole responsibility is to maximise shareholder value, could the board be sued over the decision?

Daniel Goldberg and Linus Larsson on State Of Play

Interesting keynote at Google by Swedish authors Goldberg and Larsson covered the Minecraft story and have since written about video game culture in State of Play.

One of the key things that they pull out is how social and political themes are starting to come into gaming from independent developers.