Month: February 2016
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AirBNB + more news
Build them and they will come | The Economist – or how AirBnB doesn’t make much of a difference in London due to structural issues IBM’s Supercomputer is Controlling a Massive Virtual Reality Game, and They Need Beta Testers – In Brief This virtual reality game will be powered by cognitive computing and cloud technology. And they…
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MWC 2016 as a case study on talkability, brand mentions and brand performance
Mobile World Congress (or in industry parlance MWC 2016) is where the telecoms industry goes to set out its stand. It has gradually changed from being a conference where the big issues of the day are hashed out, to more of a trade show a la CES or CeBIT. From a brand point of view,…
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Come to Singapore + more
Come to Singapore Come to Singapore! The Sights (And Branding) Are Lovely | WIRED – it feels very Monocle-esque in terms of editorial style. Come to Singpore! is very different to the Conde Naste Traveller type editorial. Singapore is aiming at developing a start-up culture so targetingWired (US) readers make a good deal of sense. More…
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Fitness apps + more things
Fitness apps Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps | Business of Fashion – interesting how sports apparel brands are making the front running in fitness apps. Fitness apps look like one of the key use cases for wearables and I expect technology firms to try and muscle in. Fitness apps would fit…
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Apple ID + more news
Apple ID Apple: Terrorist’s Apple ID Password Changed In Government Custody, Blocking Access – BuzzFeed News – The Apple ID password linked to the iPhone belonging to one of the San Bernardino terrorists was changed less than 24 hours after the government took possession of the device, senior Apple executives said Friday. If that hadn’t happened, Apple…
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Monster Hunt & more news
Monster Hunt China’s highest-grossing film of all time Monster Hunt flops in US, takes in $21,000 during opening weekend: Shanghaiist – interesting that they didn’t bother to put some marketing wallop behind Monster Hunt, they had enough time to do a good English dub (great way to get Asian Americans on board) and push it out…
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What does ZBB mean for agencies?
After talking with a friend I pulled together a brief presentation for them which explained what Zero Based Budgeting (ZBB) practices at a client were likely to mean for an agency. What does Zero Based Budgeting mean for agencies? from Ged Carroll The key takeout for me are is one of attitude. ZBB isn’t about cost…
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Muslims support terrorism + more things
Why Google search suggests “Muslims support terrorism” – because a substantial amount of people use muslims support terrorism as a search term. AI won’t protect you from the bigoted impulses, like people who search for muslims support terrorism. More on Google here Baidu Receives Offer for Stake in Online Video Platform Niyi – Interesting that the offer is…
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Revisiting The X-Files twenty years later
I discovered The X-Files at college. I had just purchased a Casio TV with a screen the size of a postage stamp from a pawn shop in Huddersfield. I bought a power block from Argos to save on batteries. The internet was only available for me during college time, so destination TV was a thing.…