Consumer behaviour is central to my role as an account planner and about how I look at the world.
Being from an Irish household growing up in the North West of England, everything was alien. I felt that I was interloping observer who was eternally curious.
The same traits stand today, I just get paid for them. Consumer behaviour and its interactions with the environment and societal structures are fascinating to me.
The hive mind of Wikipedia defines it as
‘the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.’
It is considered to consist of how the consumer’s emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics or nudge theory as its often known).
I tend to store a mix of third party insights and links to research papers here. If you were to read one thing on this blog about consumer behaviour, I would recommend this post I wrote on generations. This points out different ways that consumer behaviour can be misattributed, missed or misinterpreted.
Often the devil is in the context, which goes back to the wide ranging nature of this blog hinted at by the ‘renaissance’ in renaissance chambara. Back then I knew that I needed to have wide interests but hadn’t worked on defining the ‘why’ of having spread such a wide net in terms of subject matter.
The Ford Fiesta will be forever linked to my early driving experience. I started learning to drive in the 1990s. Back then leasing agreements and car finance weren’t really a thing due to high interest rates. (There is a whole other blog post that I should write at some point about the risk of sub prime car loans, but not today.)
Car insurance was cripplingly expensive. It was even more expensive when you had no no claims and three points on my licence for an accident that I still claim wasn’t my fault.
I also have a Dad who is a time-served mechanical fitter and all-round engineering wizard. At the time we had access to a garage with a vehicle pit, welding equipment and an engine hoist on the evenings and from Saturday afternoon on during the weekend. My Dad had good personal relationships with a number of people who ran scrapyards. You went in, tore the parts you wanted off the cars and took them to the owner and negotiated a deal.
One salvage yard took things a step further by tearing cars down themselves and selling the parts alongside the basics that you’d need for servicing and usually buy from a motor factors. They’re still going strong and still only do business in-person or over the phone. No fax machine, email or website.
My Dad had been servicing and repairing cars since the mid-1960s and worked repairing a wide range of tracked and wheeled vehicles for the likes of Bord na Mona and Massey Ferguson.
Driving bangers
The vehicles that I owned were nothing to brag about, but they were really, really cheap and at least one of them was really, really dangerous. The most dangerous car was a Fiat 126. It cost £150 and I bought it off a former colleague who I met working one summer repairing tools and equipment rented out for use on construction sites. Even in the early 1990s that was a ludicrously cheap car.
The engine was terrible, as were the drum brakes. The body work crumbled in a way that one would expect for a Fiat made in the 1970s. Drum brakes ‘fade’ with repeated use (like going through a set of turns), they don’t work particularly well in the wet and they were prone to locking up on occasion.
Because of the noise, dangerous brakes, exceptionally poor build quality and Russian roulette-like standing starts it was tiresome to drive anywhere for anything more than an hour. The lights were pathetic the wipers were ineffective and the all the rubber seals leaked.
But it also put a smile on my face more times than any other car that I have owned. It handled really well. You could go sideways around corners and still stay in lane. You had a ludicrously low seating position and an exceptionally direct gear change. As a young man with a complete lack of appreciation for risk, it taught me that small cars can be fun.
Also as a cash-strapped young man, I appreciated that paying less to run a car was a good idea, so I aspired to own a diesel.
Building a Ford Fiesta
Eventually, through my Dad’s contacts I managed to get the diesel engine from a Ford Escort van that had been rear-ended and a Ford Fiesta delivery van with a blown petrol engine. At the time a friend that I knew through scuba diving had done a diesel engine swap into a mark two Ford Fiesta XR2. My vehicle was much rattier.
A mark two XR2 very similar looking to the car my friend transplanted with a diesel engine. The only difference being that his had the ‘pepper pot’ alloy wheels. Picture by Kieran White on Flickr (creative commons licence)
We used the beefier Escort springs to handle the increased engine weight, but kept the Fiesta braking system and gearbox. So I had a diesel Ford Fiesta van. Over a weekend, we used a Makita jigsaw to remove the van panels were the windows should be. New window gaskets and rear side windows from a totalled Ford Fiesta mark one. In went the mark one seats and rear seat belts and I had a car.
The van was old enough that I didn’t need to pay VAT after converting it to a car according to the DVLA at the time.
The gearbox was less direct than my previous cars, the steering lacked the go-kart feel of the Fiat and there was more body roll, but the Fiesta was a good car to drive. It had enough power for confident standing starts at junctions and motorway driving was comfortable. The best part was the fuel economy, I typically got 70 miles to the gallon (over 29 kilometres per litre).
I read that Ford was getting rid of the Fiesta and I was reminded of my old car and the role that it played in taking me around the country and allowing me to earn a living before I had moved to London.
Why are Ford Motor Company likely to be binning the Ford Fiesta?
I suspect that it is down to a number of factors:
Consumers want the higher driving position of a crossover or SUV, super mini vehicles like the Ford Fiesta have fallen out of favour
Small vans no longer share the same body shape as their car equivalents. Ford has its Transit Courier small van with a body better designed to cope with large objects or small pallets. So there are less common tooling that they can use to mitigate for lower production volumes
Germany is an expensive place to built a small car, even in a highly automated factory
It makes sense to prioritise scarce components in crunched supply chains to vehicles that produce the highest profit margin
An electric version of the Fiesta would give only a limited range between recharges. Electric battery carrying capacity is directly proportion to the size of the vehicle floorpan and Fiestas are very small. BMW couldn’t get its I3 to work from a business and consumer offering perspective
The price point of an electric Ford Fiesta would represent poor value for money for consumers
Goodbye to the Fiesta
Ford of Europe put together a farewell video to announce the end of Ford Fiesta production.
https://youtu.be/UYcoJ5cU-v4
Ford of Europe
YouTube channel Big Car did a great history of the Fiesta that is worth watching. Until I watched this video I had no idea that the impetus to develop the Ford Fiesta didn’t come from within Ford of Europe, but from American executive Henry Ford II. Henry Ford II is most famous amongst gear heads now as being the executive who drove support for the Ford GT40 after talks had collapsed with Ferrari.
Hank Deuce as he was known was portrayed by Tracy Letts who acted opposite Matt Damon and Christian Slater in the movie Ford vs. Ferrari.
For senior marketers who came up with a Jack Welsh influenced shareholder value focus, brand purpose was a seductive concept for otherwise empty and meaningless careers that could even be considered ‘bullshit jobs‘. Brand purpose campaigns are not coming from the need of consumers mostly but from the desire of marketeers to do something good of their day, of achieving something more than just selling a humdrum product.
In essence it is the same drive that motivated the apochrical question from Steve Jobs to future Apple CEO John Sculley
Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?
John Sculley recalling Steve Jobs pitch on a documentary profile of Jobs that was part of the Bloomberg Game Changers series.
In recent years over 90 percent of Cannes Lions winners were found to focus on brand purpose. In 2016, the Singapore office of advertising agency Grey created a fake brand purpose campaign for Migrant Offshore Aid Station (MOAS) designed to dupe consumers and award judges. The I Sea app was supposed to crowdsource help to spot refugees, but it was built on fake data.
Brand promise
Historically the focus has been on the brand promise – the idea of what a consumer can expect from the product or service. An example of this would be First Direct – a branchless bank providing its services by telephone and internet instead. It is a retail bank division of HSBC that was founded back in 1989.
Brand purpose, goes way beyond brand promise and is is the brand’s reason for being beyond making money, sales or profit – it’s a framework that guides business decisions and thought processes. A brand purpose is supposed to connect with consumers at a more emotional level. It is why the brand exists and should guide the brand’s mission that differentiates it from others.
By 2014 you had marketing royalty like David Aaker endorsing brand purpose, or as he called it Higher Purpose. It was further popularised in management by the 2017 publication of The Guiding Purpose Strategy: A Navigational Code for Growth is a book by Markus Kramer and Tofig Huseynzade. Kramer and Huseynzade looked at purpose at an organisational level and how it should be brought to life through brand management.
Corporate and social responsibility (CSR) is not brand purpose
It is distinct from earlier concepts like CSR or corporate responsibility as US organisations often prefer to say. The easiest way to demonstrate this is by example. One of my first clients was Verizon Wireless the US mobile carrier. They used to donate pre-used cellphones, together with free services to charitable organisations like women’s shelters in the New Jersey area where they were headquartered. While they meant well, this clearly wasn’t the key focus of their business, but did make use of edge effects brought about by customers upgrading their phones.
I helped them template this activity in markets were they had an international presence at the time:
Czech Republic
Greece
Indonesia
Italy
Mexico
Slovakia
The role of CSR can be for many reasons:
Being a good corporate citizen
Being closer to the community to better understand the environment
The act as a counterweight to negate negative effects of having the business in the area. A classic example of this would be education and health clinics for communities where there is oil drilling
Is brand purpose effective?
We know that purpose lead marketing is 30% less effective than non purpose campaigns according to Peter Field, so purpose shouldn’t be seen as a money making decision. In fact, being prepared to forgo money if necessary is a hygiene factor in a brad purpose. Ethical behaviour won’t necessarily generate revenue.
Brand purpose is most likely to demonstrate effectiveness internally, where it can get people to do more for a company they believe in and matches a set of internalised values. Internal altruism and work life are aligned – they aren’t working in a bullshit job.
Risk management
Business risk management has a number of challenges with brand purpose. The moral challenges and perceived required speed of reaction poses problems for brand purpose risk.
Glocal nature of purpose
There have been a procession of (foreign) multinational companies that have committed costly perceived slights in China. Western businesses such as Nike have generally erred on the side of a Chinese brand purpose for profit and a perceived lower risk of reaction from western customers. For example Nike Withdraws Products After Brand Partner Vexed China for Supporting HK | Jing Daily or how western brands responded to China’s Xinjiang boycotts including concealing past corporate statements or flip-flopping like Fila, H&M and Hugo Boss.
TL;DR – brands are most afraid of offending: Chinese consumers > western consumers > developing world consumers – though this may change with de-globalisation.
Bringing a knife to a gun flight
The Unilever board have been pummelled by shareholder reactions to its brand purpose driven approach
Unilever seems to be labouring under the weight of a management which is obsessed with publicly displaying sustainability credentials at the expense of focusing on the fundamentals of the business. The most obvious manifestation of this is the public spat it has become embroiled in over the refusal to supply Ben & Jerry’s ice cream in the West Bank. However, we think there are far more ludicrous examples which illustrate the problem. A company which feels it has to define the purpose of Hellmann’s mayonnaise has in our view clearly lost the plot. The Hellmann’s brand has existed since 1913 so we would guess that by now consumers have figured out its purpose (spoiler alert — salads and sandwiches).
Fundsmith is one of the top ten largest shareholders in Unilever at the time. This then set the tone for activist investor Nelson Peltz to secure a seat on the company board
Having a position
Having a position is a risk in itself. Some brands notably Dunkin Donuts Refuses to Get Woke: ‘We Are Not Starbucks’ just focus on their brand promise. They keep consumer expectations realistically low. Contrast this with Unilever’s Ben & Jerry’s who took a position on the Palestine question and the invasion of Ukraine. In the case of Israel, Ben & Jerry’s independent board has taken Unilever to court over an attempt to stop sales inside Israel.
Purposeful consumer behaviour
Consumers generally have good intentions. They mostly consider themselves charitable, an example of the Lake Wobegon effect named after the fictional town featured on the US radio show A Prairie Home Companion. In reality, only 20-25 percent of consumers donate to charity. Consumers green tendencies seem to vary with the state of economy according to longitudinal research conducted by Gallup, regardless of their generation. Price is still the key consideration for consumers, but brand purpose can increased the perceived benefit for a consumer when considering similarly priced products.
Welcome to Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.
Garrison Keillor
Purpose is perceived as being of key importance to consumers because of misinterpretation of of market research and poor research design such as making a false association between the correlation of successful brands and assuming purpose as the causality.
Consumers don’t think every issue have the same weight, they are likely to feel more personally connected to health, economic and societal issues. Political, business or legal issues of brand companies are considered to be ‘hygiene’ factors.
Purpose-washing
One of the key challenges with brand purpose is that many brands have approached in a superficial manner at best. Superficiality might be one of perspective, for instance, Nike supported Colin Kaepernick and other progressive causes, but also funded right-wing Republican Party politicians. Progressive leaning consumers may feel betrayed or gaslit.
Les Binet of Adam and Eve outlined a good test of brand purpose
Purpose bullshit detector. Ok, you have a brilliant new purpose drive marketing initiative.
1) Would you still do it if you couldn’t publicise it?
2) Would you still do it if reduced your long term profits?
If the answer to either question is no, then it’s not purpose driven.
Purpose-washing isn’t new and can see its roots in the ‘greenwashing’ of the mid-1980s where companies claimed ‘green behaviours’ that were designed to cut costs, or create the illusion of caring for the environment.
Brand purpose examples
Brand purpose examples become difficult. Patagonia would be amongst the first brands that would be used as an example. It’s an unusual company that inspired other brands like Warby Parker and Toms. Things start to fall down when you look at large corporates.
PepsiCo tried to pivot towards nutrition as a brand strategy and purpose focus in the early 2010s under then CEO Indra Nooyi, yet still relies on sugar filled drinks for its business.
I worked at Unilever on Family Brands, what people in the UK would know as Flora margarine, when the company mandated that every brand had to ‘find its brand purpose’. Dove’s ‘Real Beauty’ success sparked a change over at Unilever.
Dove’s brand vision / purpose is interesting because it came out of a consumer insight. After surveying 3,000 women across 10 countries the brand team found only 4% considered themselves beautiful. Further research found that a majority of girls had anxiety about how they looked.
We believe beauty should be a source of confidence, and not anxiety. That’s why we are here to help women everywhere develop a positive relationship with the way they look, helping them raise their self-esteem and realise their full potential.
Note that while Dove has a successful men’s range of products, men and boys self esteem or confidence isn’t a concern of Dove’s brand purpose despite academic research suggesting similar issues.
Then CEO Paul Polman focused Unilever on its Sustainable Living Plan and brand purpose was at the centre of it.
Those that didn’t have one were to be sold off. We focused the flora relaunch around being ‘Powered by Plants’. The reality is that I was working on a product known by different brands in much of the 23 or so countries that it was sold in. In the UK, there was the health aspects of Flora versus butter and the vegan credentials. In Kenya and other parts of Africa it was about nutrition for children in the family and the superior shelf life compared to butter. Despite its brand purpose, yellow fats were perceived to be a lower growth sector and the business spun off to Upfield. Money trumped purpose, although Polman has continued to advocate for a change in business practices with his book Net Positive.
Unilever has stumbled with its brand purpose focus, being too focused on it for active investors and insufficiently focused on it in the eyes of other stakeholders, including company insiders.
The pharmaceutical industry is beset with conflicting views regarding brand purpose. The companies will view their products has having a live changing or life saving brand purpose, where as external views will be more concerned about predatory pricing and the non-inclusive access that is a side effect. For instance, one in five people with diabetes in the US have rationed their insulin usage due to high costs.
Secondly you had lifestyle medicines, notably Pfizer’s Viagra, but still no breakthrough AIDS vaccine. Finally there was the exploitative nature of Purdue Pharma and Johnson & Johnson providing opioids for pain relief that drove a crisis in addiction.
Many commentators would cite Nike but the examples are problematic:
Their FlyEase design approach that enables disabled people to participate in sports, is a great example of accessible design. But disabled customers have found them hard to obtain as they flew off the shelf. Accessible design benefits able-bodied consumers too
Plus size activewear could be just about capitalising on the obesity epidemic, rather than truly inclusive sports participation
Supporting Colin Kaepernick and taking the knee for racial justice is at odds with other Nike behaviours including the nature of their supply chain. While anti-sweatshop campaign dented Nike’s reputation in the 1990s, it still has appalling labour conditions today.
Brand purpose thinking from academia and the advertising industry
Articles like this one in AdAge have helped to drive the brand purpose movement: Gen Z doesn’t want to buy your brand, they want to join it | AdAge – This group isn’t waiting for brands to lead on issues. Instead, they’re leading. Since movements rarely come with a business case or cost-benefit analysis, marketers must consider how they can partner with Gen Z to become more involved and deliver on the promise of purpose (paywall)
Brands take note: The purpose of purpose is purpose – Most of the data used to support the case for brand purpose is verbal, spoken data which lays itself open to the ‘intention-action gap’ that exists between what people say they will do and what actually transpires. That gap is particularly large with topics like brand purpose because social desirability bias leads respondents to, knowingly or unknowingly, overclaim the importance of purpose in their purchase decisions in order to look less like a wanker. But there is a bigger, more pressing question now being asked of brand purpose. As we enter a recession, we know – from bitter past experience – that customers will change their behaviour in the tricky months ahead. In May, Kantar was already showing a significant proportion of the market (albeit, again, with spoken rather than derived data) switching to lower priced options. Such moves are not a uniform downgrade of every brand for a cheaper alternative. In order to justify the continued purchase of some premium brands that are deemed different and meaningful enough to retain their place, customers trade down on weaker, less essential fare – Mark Ritson takes a pragmatic view on brand purpose in this Marketing Week op-ed. Meanwhile Byron Sharp over at the Ehrensberg-Bass Institute of Marketing Science has even greater concern about brand purpose: Purpose could be ‘the death of brands’, warns Byron Sharp
The Future of Purpose – TrendWatching – Trendwatching’s take fits in with Richard Shotton’s view …in 2020, consumers will embrace businesses that BREAK the CODE of the brand DNA or their entire industry in the name of a more ethical or sustainable consumerism.
Think a superband that doesn’t tour, a fashion magazine with no photoshoots, or an airline that tells passengers to fly less (see innovation examples below).
Yes, this is a highly actionable trend, and a tactical chance to prove to consumers that you really get the scale of the challenge ahead. But it’s being driven by deep shifts in the nature of status, innovation and transparency…
Unconsumed Status. Status has always been a key driver of consumption behaviors. But via rising awareness of social and environmental damages, the nature of consumer status is changing radically. That means rising numbers fulfilling their status quest by seeking out new brands and new modes of consumption that reimagine, or even invert, old attitudes and priorities.
Clean Slate Mindset. Today, purpose-driven insurgents can become mega-brands that shake the mainstream faster than ever. Tesla is rewriting the rules of automotive; Impossible Burger those of meat. That’s driving expectations across all industries that legacy codes can and must be rewritten in the name of a better consumerism.
StetWalk is a portmanteau of the editors term stet and walk. Stet means ‘let it stand’. An editor might mistakenly cross something out or suggest an amend. Writing stet next to it indicates that the want to rollback that change.
The term was popularised by US editor, Tanya Gold. Gold adopted StetWalk as a hashtag to describe when an editor (or writer) stands up from their desk and goes out for a walk to take a physical and mental break from staring at their screen.
How I came across StetWalk?
I heard about it from my friend my friend Siobhan who works as an editor of children’s and young adult books. Siobhan is typical of most freelance knowledge workers, probably spending far too much time hunched over a laptop working away.
StetWalk became a hashtag for writers and editors to normalise taking a break from their screen and getting a walk. They not only take a break, but normalise the act by sharing content about it on their social media.
Why do I care about it as an idea?
I think that there is a lot knowledge workers can learn from editors and writers.
Zoom fatigue
While we might not be in lockdown due to COVID-19 (at the moment at least), back-to-back calls on Slack | Teams or Zoom are now a normal part of our day. In an office you could get up from your desk or take a walk as the meetings set up are often a substitute for discussions that would have happened more fluidly. We lose the opportunities for breaks from the screen: a water-cooler moment, a cigarette break or a walk around the block that allows thoughts to come to the surface.
Economic impact
The causes of the ‘great resignation’ are multi-variant including chronic illness and fatigue due to long COVID, the challenges of employability that older workers face, but Dami Lee highlights a number of other work-related reasons including a sense of work life balance. Michael Page pointed out that remote work is also perceived as a benefit, but it also must have balance built within it.
Mental health is an issue
The agency that I currently work at has tactics in place to tackle mental health before it comes an issue and my boss is a ‘mental health first aider’. We have also contributed expertise to help charities looking to tackle mental burnout and health in other professions. I now have friends that talk openly about the challenges that they’ve faced maintaining good mental health.
Mid afternoon Sunday saw an incident outside and inside the Manchester Chinese consulate. The Manchester Chinese consulate caters for the second largest Chinese community in the UK. Manchester airport before COVID had direct flights to China and Hong Kong. Given the large British Chinese population in the area, it also has a community of Hong Kongers who desire democracy.
My understanding of what happened:
Chinese diplomats didn’t want a protest right outside the Manchester Chinese consulate
On the first day of the party congress at home in Beijing, some staff emerged from the consulate wearing anti-stab vests and riot police helmets to smash protestor banners and drive them away. Police were slow to intervene
Protesters defended themselves
The Manchester Chinese consulate staff retreated to their grounds including the Consul General who has been out walking.
A protestor was dragged through their gates and given a beating, he was eventually extracted by police belatedly reacting to the fight
The Consul General was seen pulling the hair of the protestor as well and later admitted it
johnlsl Extradition law Protest at Admiralty, Hong Kong 反送中大遊行(金鐘段)
Business
Pfizer Executive: in-Person Work Is ‘Critical’ to Workplace Culture – Nearly 2 years after the company helped to develop the Covid vaccine, Pfizer’s Angela Hwang said it’s time to get back to the office. Though many worked from home during the vaccine’s development, Pfizer’s culture was “banked” from years of in-person work, she said. Some companies have recently faced backlash for requiring in-person work. – Not so sure how well this will go for them.
We want food, not PCR tests. We want freedom, not lockdowns. We want respect, not lies. We want reform, not a Cultural Revolution. We want a vote, not a leader. We want to be citizens, not slaves
I know that the Elvis memorabilia dropped massively in price as his fans went into care homes or died off. Antiques and art go through cycles of ‘what’s in’ and out for that matter. Doug DeMuro asks a similar question about car collecting baby boomers. A lot of this is down to cultural relevance for collectors. DeMuro notes that ‘brass era’ cars from the 1910s onwards have already seen declines in price and demands.
The Covid-19 Baby Bump: The Unexpected Increase in U.S. Fertility Rates in Response to the Pandemic | NBER – Childbearing in the U.S. among foreign-born mothers declined immediately after lockdowns began—nine months too soon to reflect the pandemic’s effects on conceptions. We also find that the COVID pandemic resulted in a small “baby bump” among U.S.-born mothers. The 2021 baby bump is the first major reversal in declining U.S. fertility rates since 2007 and was most pronounced for first births and women under age 25, which suggests the pandemic led some women to start their families earlier. Above age 25, the baby bump was also pronounced for women ages 30-34 and women with a college education, who were more likely to benefit from working from home. The data for California track the U.S. data closely and suggest that U.S. births remained elevated through the third quarter of 2022
Letter from Hong Kong Advocacy Groups: U.S. Financial Institutions’ Planned Hong Kong Summit Will Undermine U.S. Foreign Policy – executives will meet with sanctioned government officials including Chief Executive John Lee as they help Hong Kong convince the world that it’s business as usual in the city—that despite the authoritarian crackdown of the past three years, investors should return. This financial summit is more than just a conference: it represents a watershed moment in our fight to hold Hong Kong officials accountable and deter others across the world who might seek to snuff out democratic rights and commit human rights abuses. If the U.S. Government takes no action to prevent even its own banks from undermining U.S. policy with respect to Hong Kong, then it will send a message to the world that the U.S. does not intend to defend the principles it espouses. Investment will return to the city, and the Hong Kong government, the CCP, and other authoritarian regimes will learn that human rights abuses are easily forgotten by the West—especially when lots of money is involved
Global cities are fragile by nature. Here are some on their way down | Financial Times – China’s Communist party distrusts global cities. It’s crushing Hong Kong, and people are fleeing. When a marquee 800-flat project opened last month, zero apartments sold. Hong Kong, fifth on Kearney’s global-city ranking in 2019, is regressing into what some call “just another Chinese city”. Beijing and Shanghai, among Kearney’s top 10 last year, have also lost access to the world, supposedly because of quarantine restrictions. Last month, China averaged about 100 international flights a day, down 96 per cent since 2020, says Variflight. After this week’s party congress, these cities may become global again, or perhaps those days are over
Clarifying Responsible Cyber Power: Developing Views in the U.K. Regarding Non-intervention and Peacetime Cyber Operations – Lawfare – the U.K. government’s strategic communication about cyber has included prominent speeches by successive foreign secretaries and attorneys general, as well as by senior securocrats such as the GCHQ director. This division of effort in the public communication about U.K. strategy makes sense, incorporating senior political leaders with responsibility for foreign policy and the law as well as leading securocrats who, as career officials rather than politicians, speak with a different kind of authority and independence from partisan politics. Cumulatively, this helps to advance the U.K.’s emerging narrative about the responsible, democratic use of cyber power by nation-states. Fleming’s remarks also emphasized that the U.K.’s cyber operations were “ethical, proportionate and legal.” As a proponent of responsible state behavior in cyberspace, it is not surprising that the U.K. twice (in 2018 and 2022) has used a major speech by its attorney general to develop the legal aspects of the case for responsible cyber power
Former WSJ reporter says law firm used Indian hackers to sabotage his career – Solomon’s suit is the latest in a series of legal actions that follows Reuters’ reporting about hired hackers operating out of India. In June, Reuters reported on the activities of several hack-for-hire shops, including Delhi area-companies BellTroX and CyberRoot, that were involved in a decade-long series of espionage campaigns targeting thousands of people, including more than 1,000 lawyers at 108 different law firms. At the time, Reuters reported that people who had become hacking targets while involved in at least seven different lawsuits had each launched their own inquiries into the cyberespionage campaign. That number has since grown. Azima, Solomon’s former source, is among those who have gone to court over the alleged hacking. His lawyers, like Solomon’s, allege that Dechert worked with BellTroX, CyberRoot and a slew of private investigators to steal his emails and publish them to the web. BellTroX and CyberRoot are not parties to the suit and could not immediately be reached. Executives at both firms have previously denied wrongdoing. Solomon and Azima allege that Dechert undertook the hack-and-leak operation in the interest of its client, Sheikh Saud bin Saqr al-Qasimi, ruler of the Middle Eastern emirate of Ras Al Khaimah. Reuters has reported that lawyers for Ras Al Khaimah’s investment agency – RAKIA – used the emails to help win a fraud lawsuit filed against Azima in London in 2016
American technology boosts China’s hypersonic missile program – The Washington Post – “In this case the American technology is superior — we can’t do certain things without foreign technology,” said one Chinese scientist who works in a university lab that conducts testing for hypersonic vehicles. “There isn’t the same technical foundation.” Some of the U.S. firms whose products are reaching Chinese military research groups have been the beneficiaries of Defense Department grants to spur cutting-edge innovation, according to a federal program database, creating the specter of the Pentagon subsidizing Chinese military advances. “It’s very disturbing, because the bottom line is that technology that can be used for military hypersonics was funded by U.S. taxpayers, through the U.S. government, and ended up in China,” – war by other means….
Interesting take on how Singapore will evolve with a transition of power happening in Singapore away from the Lee family who have dominated the city state since independence.
Taiwan
Really good presentation on the international importance of Taiwan. Its not just about TSMC but also about the global supply lines that run through Taiwanese waters
Disclosure: work thing. The Feelings was put together by some of my colleagues at McCann for the Laura Hyde Foundation. The Feelings is a film put together to raise awareness of the serious difficulties that frontline workers face, and how this can affect them on an ongoing basis, particularly if they don’t seek support. Each of the characters represents some of the feelings that workers can be holding down in an effort to meet expectations of outward stoicism, appear professional or just hold it together. This can include feelings of ‘rising dread’, ‘red rage’, and ‘powerless’.
You can find out more about the mental health impact on our frontline workers here. World Mental Health day was Monday morning and as a business we’ve been looking at agency member health on an ongoing basis.
Malaysian independence
Tunku Abdul Rahman was a Malaysian statesman and lawyer who served as the first prime minister of Malaysia and the head of government of its predecessor states from 1955 to 1970. Tunku is a royal title which gives an idea of the respect that he is held. He was the first chief minister of the Federation of Malaya from 1955 to 1957. He supervised the independence process that culminated on 31 August 1957. As Malaya’s first prime minister he dominated politics there for the next 13 years. In 1963, he successfully incorporated the Federation of Malaya, Sabah, Sarawak, and Singapore into the state of Malaysia. However, tensions between the Malay and Chinese communities resulted in Singapore’s expulsion in 1965. His performance during race riots in Kuala Lumpur in 1969 led to his resignation the following year.
Discrimination
This opened the door a succession of economic policies that favoured Malays at the expense of ethnic Indians and Chinese Malaysians The New Economic Policy was put in place for 20 years. It was replaced by National Development Policy in 1990 and the National Vision Policy (NVP) in 2001. But all of this was to happen in the future. At the time of independence Tunku Abdul Rahman was a hero for all communities and his speeches unified rather than divided the different communities of the Malaya Federation. Cadburys put this advert together to celebrate Malaya independence and capture the memories of someone who saw Rahman speak.
The global landscape for artificial intelligence
INFER did an interesting talk that showcased which countries are punching above their weight in development around machine learning. You’d be surprised by many of the results.
Pui Yuet
Pui yuet nannies bring traditional techniques for well-heeled Hong Kong new mothers. It brings a mix of common sense, traditional Chinese medicine and folklore together to get mother and baby off to the best start.
Singaporean OnlyFans creatives
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