Consumer behaviour is central to my role as an account planner and about how I look at the world.
Being from an Irish household growing up in the North West of England, everything was alien. I felt that I was interloping observer who was eternally curious.
The same traits stand today, I just get paid for them. Consumer behaviour and its interactions with the environment and societal structures are fascinating to me.
The hive mind of Wikipedia defines it as
‘the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.’
It is considered to consist of how the consumer’s emotions, attitudes and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, marketing and economics (especially behavioural economics or nudge theory as its often known).
I tend to store a mix of third party insights and links to research papers here. If you were to read one thing on this blog about consumer behaviour, I would recommend this post I wrote on generations. This points out different ways that consumer behaviour can be misattributed, missed or misinterpreted.
Often the devil is in the context, which goes back to the wide ranging nature of this blog hinted at by the ‘renaissance’ in renaissance chambara. Back then I knew that I needed to have wide interests but hadn’t worked on defining the ‘why’ of having spread such a wide net in terms of subject matter.
StetWalk is a portmanteau of the editors term stet and walk. Stet means ‘let it stand’. An editor might mistakenly cross something out or suggest an amend. Writing stet next to it indicates that the want to rollback that change.
The term was popularised by US editor, Tanya Gold. Gold adopted StetWalk as a hashtag to describe when an editor (or writer) stands up from their desk and goes out for a walk to take a physical and mental break from staring at their screen.
How I came across StetWalk?
I heard about it from my friend my friend Siobhan who works as an editor of children’s and young adult books. Siobhan is typical of most freelance knowledge workers, probably spending far too much time hunched over a laptop working away.
StetWalk became a hashtag for writers and editors to normalise taking a break from their screen and getting a walk. They not only take a break, but normalise the act by sharing content about it on their social media.
Why do I care about it as an idea?
I think that there is a lot knowledge workers can learn from editors and writers.
Zoom fatigue
While we might not be in lockdown due to COVID-19 (at the moment at least), back-to-back calls on Slack | Teams or Zoom are now a normal part of our day. In an office you could get up from your desk or take a walk as the meetings set up are often a substitute for discussions that would have happened more fluidly. We lose the opportunities for breaks from the screen: a water-cooler moment, a cigarette break or a walk around the block that allows thoughts to come to the surface.
Economic impact
The causes of the ‘great resignation’ are multi-variant including chronic illness and fatigue due to long COVID, the challenges of employability that older workers face, but Dami Lee highlights a number of other work-related reasons including a sense of work life balance. Michael Page pointed out that remote work is also perceived as a benefit, but it also must have balance built within it.
Mental health is an issue
The agency that I currently work at has tactics in place to tackle mental health before it comes an issue and my boss is a ‘mental health first aider’. We have also contributed expertise to help charities looking to tackle mental burnout and health in other professions. I now have friends that talk openly about the challenges that they’ve faced maintaining good mental health.
Mid afternoon Sunday saw an incident outside and inside the Manchester Chinese consulate. The Manchester Chinese consulate caters for the second largest Chinese community in the UK. Manchester airport before COVID had direct flights to China and Hong Kong. Given the large British Chinese population in the area, it also has a community of Hong Kongers who desire democracy.
My understanding of what happened:
Chinese diplomats didn’t want a protest right outside the Manchester Chinese consulate
On the first day of the party congress at home in Beijing, some staff emerged from the consulate wearing anti-stab vests and riot police helmets to smash protestor banners and drive them away. Police were slow to intervene
Protesters defended themselves
The Manchester Chinese consulate staff retreated to their grounds including the Consul General who has been out walking.
A protestor was dragged through their gates and given a beating, he was eventually extracted by police belatedly reacting to the fight
The Consul General was seen pulling the hair of the protestor as well and later admitted it
johnlsl Extradition law Protest at Admiralty, Hong Kong 反送中大遊行(金鐘段)
Business
Pfizer Executive: in-Person Work Is ‘Critical’ to Workplace Culture – Nearly 2 years after the company helped to develop the Covid vaccine, Pfizer’s Angela Hwang said it’s time to get back to the office. Though many worked from home during the vaccine’s development, Pfizer’s culture was “banked” from years of in-person work, she said. Some companies have recently faced backlash for requiring in-person work. – Not so sure how well this will go for them.
We want food, not PCR tests. We want freedom, not lockdowns. We want respect, not lies. We want reform, not a Cultural Revolution. We want a vote, not a leader. We want to be citizens, not slaves
I know that the Elvis memorabilia dropped massively in price as his fans went into care homes or died off. Antiques and art go through cycles of ‘what’s in’ and out for that matter. Doug DeMuro asks a similar question about car collecting baby boomers. A lot of this is down to cultural relevance for collectors. DeMuro notes that ‘brass era’ cars from the 1910s onwards have already seen declines in price and demands.
The Covid-19 Baby Bump: The Unexpected Increase in U.S. Fertility Rates in Response to the Pandemic | NBER – Childbearing in the U.S. among foreign-born mothers declined immediately after lockdowns began—nine months too soon to reflect the pandemic’s effects on conceptions. We also find that the COVID pandemic resulted in a small “baby bump” among U.S.-born mothers. The 2021 baby bump is the first major reversal in declining U.S. fertility rates since 2007 and was most pronounced for first births and women under age 25, which suggests the pandemic led some women to start their families earlier. Above age 25, the baby bump was also pronounced for women ages 30-34 and women with a college education, who were more likely to benefit from working from home. The data for California track the U.S. data closely and suggest that U.S. births remained elevated through the third quarter of 2022
Letter from Hong Kong Advocacy Groups: U.S. Financial Institutions’ Planned Hong Kong Summit Will Undermine U.S. Foreign Policy – executives will meet with sanctioned government officials including Chief Executive John Lee as they help Hong Kong convince the world that it’s business as usual in the city—that despite the authoritarian crackdown of the past three years, investors should return. This financial summit is more than just a conference: it represents a watershed moment in our fight to hold Hong Kong officials accountable and deter others across the world who might seek to snuff out democratic rights and commit human rights abuses. If the U.S. Government takes no action to prevent even its own banks from undermining U.S. policy with respect to Hong Kong, then it will send a message to the world that the U.S. does not intend to defend the principles it espouses. Investment will return to the city, and the Hong Kong government, the CCP, and other authoritarian regimes will learn that human rights abuses are easily forgotten by the West—especially when lots of money is involved
Global cities are fragile by nature. Here are some on their way down | Financial Times – China’s Communist party distrusts global cities. It’s crushing Hong Kong, and people are fleeing. When a marquee 800-flat project opened last month, zero apartments sold. Hong Kong, fifth on Kearney’s global-city ranking in 2019, is regressing into what some call “just another Chinese city”. Beijing and Shanghai, among Kearney’s top 10 last year, have also lost access to the world, supposedly because of quarantine restrictions. Last month, China averaged about 100 international flights a day, down 96 per cent since 2020, says Variflight. After this week’s party congress, these cities may become global again, or perhaps those days are over
Clarifying Responsible Cyber Power: Developing Views in the U.K. Regarding Non-intervention and Peacetime Cyber Operations – Lawfare – the U.K. government’s strategic communication about cyber has included prominent speeches by successive foreign secretaries and attorneys general, as well as by senior securocrats such as the GCHQ director. This division of effort in the public communication about U.K. strategy makes sense, incorporating senior political leaders with responsibility for foreign policy and the law as well as leading securocrats who, as career officials rather than politicians, speak with a different kind of authority and independence from partisan politics. Cumulatively, this helps to advance the U.K.’s emerging narrative about the responsible, democratic use of cyber power by nation-states. Fleming’s remarks also emphasized that the U.K.’s cyber operations were “ethical, proportionate and legal.” As a proponent of responsible state behavior in cyberspace, it is not surprising that the U.K. twice (in 2018 and 2022) has used a major speech by its attorney general to develop the legal aspects of the case for responsible cyber power
Former WSJ reporter says law firm used Indian hackers to sabotage his career – Solomon’s suit is the latest in a series of legal actions that follows Reuters’ reporting about hired hackers operating out of India. In June, Reuters reported on the activities of several hack-for-hire shops, including Delhi area-companies BellTroX and CyberRoot, that were involved in a decade-long series of espionage campaigns targeting thousands of people, including more than 1,000 lawyers at 108 different law firms. At the time, Reuters reported that people who had become hacking targets while involved in at least seven different lawsuits had each launched their own inquiries into the cyberespionage campaign. That number has since grown. Azima, Solomon’s former source, is among those who have gone to court over the alleged hacking. His lawyers, like Solomon’s, allege that Dechert worked with BellTroX, CyberRoot and a slew of private investigators to steal his emails and publish them to the web. BellTroX and CyberRoot are not parties to the suit and could not immediately be reached. Executives at both firms have previously denied wrongdoing. Solomon and Azima allege that Dechert undertook the hack-and-leak operation in the interest of its client, Sheikh Saud bin Saqr al-Qasimi, ruler of the Middle Eastern emirate of Ras Al Khaimah. Reuters has reported that lawyers for Ras Al Khaimah’s investment agency – RAKIA – used the emails to help win a fraud lawsuit filed against Azima in London in 2016
American technology boosts China’s hypersonic missile program – The Washington Post – “In this case the American technology is superior — we can’t do certain things without foreign technology,” said one Chinese scientist who works in a university lab that conducts testing for hypersonic vehicles. “There isn’t the same technical foundation.” Some of the U.S. firms whose products are reaching Chinese military research groups have been the beneficiaries of Defense Department grants to spur cutting-edge innovation, according to a federal program database, creating the specter of the Pentagon subsidizing Chinese military advances. “It’s very disturbing, because the bottom line is that technology that can be used for military hypersonics was funded by U.S. taxpayers, through the U.S. government, and ended up in China,” – war by other means….
Interesting take on how Singapore will evolve with a transition of power happening in Singapore away from the Lee family who have dominated the city state since independence.
Taiwan
Really good presentation on the international importance of Taiwan. Its not just about TSMC but also about the global supply lines that run through Taiwanese waters
Disclosure: work thing. The Feelings was put together by some of my colleagues at McCann for the Laura Hyde Foundation. The Feelings is a film put together to raise awareness of the serious difficulties that frontline workers face, and how this can affect them on an ongoing basis, particularly if they don’t seek support. Each of the characters represents some of the feelings that workers can be holding down in an effort to meet expectations of outward stoicism, appear professional or just hold it together. This can include feelings of ‘rising dread’, ‘red rage’, and ‘powerless’.
You can find out more about the mental health impact on our frontline workers here. World Mental Health day was Monday morning and as a business we’ve been looking at agency member health on an ongoing basis.
Malaysian independence
Tunku Abdul Rahman was a Malaysian statesman and lawyer who served as the first prime minister of Malaysia and the head of government of its predecessor states from 1955 to 1970. Tunku is a royal title which gives an idea of the respect that he is held. He was the first chief minister of the Federation of Malaya from 1955 to 1957. He supervised the independence process that culminated on 31 August 1957. As Malaya’s first prime minister he dominated politics there for the next 13 years. In 1963, he successfully incorporated the Federation of Malaya, Sabah, Sarawak, and Singapore into the state of Malaysia. However, tensions between the Malay and Chinese communities resulted in Singapore’s expulsion in 1965. His performance during race riots in Kuala Lumpur in 1969 led to his resignation the following year.
Discrimination
This opened the door a succession of economic policies that favoured Malays at the expense of ethnic Indians and Chinese Malaysians The New Economic Policy was put in place for 20 years. It was replaced by National Development Policy in 1990 and the National Vision Policy (NVP) in 2001. But all of this was to happen in the future. At the time of independence Tunku Abdul Rahman was a hero for all communities and his speeches unified rather than divided the different communities of the Malaya Federation. Cadburys put this advert together to celebrate Malaya independence and capture the memories of someone who saw Rahman speak.
The global landscape for artificial intelligence
INFER did an interesting talk that showcased which countries are punching above their weight in development around machine learning. You’d be surprised by many of the results.
Pui Yuet
Pui yuet nannies bring traditional techniques for well-heeled Hong Kong new mothers. It brings a mix of common sense, traditional Chinese medicine and folklore together to get mother and baby off to the best start.
Singaporean OnlyFans creatives
Our Grandfather Story have done some fantastic interviews with OnlyFans creatives who tell their stories. Its complicated, heart-breaking and empowering in turns.
THE GAY BLOOD COLLECTION | MOTHER GOODS – I could see this stunt on gay blood donation not working as well as the idea deserves. The symbolism of what blood means is tied up in squeamishness, despite the fact that we can intellectualise it as the very stuff of life.
https://flic.kr/p/2nQMm9h
Why are Mother protesting about gay blood donations?
US FDA
In 1983, US medical regulator the Food and Drug Administration (FDA) introduced a guideline that effectively banned men who have sex with men from donating blood, this was as the AIDS crisis came to prominence. This was amended in December 2015, the FDA moved from a lifetime ban on bisexual and gay blood donations to a deferral of one year for any man who has had sex with another man during the past 12 months. According to the FDA, the pre-screening eliminated up to 90 percent of donors who may be carrying a blood-borne disease.
In April 2, 2020, the FDA revised its policy regarding blood donations from men who have sex with men (MSM), reducing the deferral period from 12 months to three months. Blood donation centres in America screen potential donors by asking a set of questions written to determine risk factors that could indicate possible infection with a transmissible disease, such as HIV or hepatitis. According to the FDA, this pre-screening eliminates up to 90 percent of donors who may be carrying a blood-borne disease.
The problem isn’t that blood donors are screened but that gay blood donors are held to more exacting standards than other groups at a similar risk of contracting HIV. US activists have picked up this issue. Advertising agency Mother London partnered with artist Stuart Semple to create inks and paints that were made from gay blood donations by Mother employees. More health related content here.
China
How Xi Jinping might change the Communist Party’s constitution | The Economist – There could be a practical advantage to resurrecting the chairmanship role, says Ling Li of the University of Vienna. Mr Xi will be violating recent retirement norms if he stays on as general secretary at the congress. He has thus avoided anointing a successor. But by becoming chairman, Mr Xi would make it clear that he plans to remain in power indefinitely, argues Ms Li. That, in turn, might make him feel secure enough to name an heir, perhaps as vice-chairman or general secretary. Mao did much the same, cycling through four heirs-apparent before his death. A successor could be revealed “at a pace and in a manner that Xi finds most comfortable”,
Slogan Politics: Understanding Chinese Foreign Policy Concepts (Book excerpt) – The main argument is that those Chinese foreign policy concepts should be understood as political slogans rather than concrete strategic plans. In this book, slogans refer to short and striking political phrases used “as a means of focusing attention and exhorting to action”. The use of political slogans has a long history in China. This book argues that political slogans are not completely empty or rhetorical, but have several major functions in political communication: (1) declarations of intent, (2) power assertion and a test of domestic and international support, (3) state propaganda as a means of mass persuasion, and (4) a call for intellectual support. The primary function of a foreign policy concept is to serve as a slogan to declare intention in order to attract attention and urge to action.
Our Grandfather Story based out of Singapore do some of the most provocative documentaries at the moment on YouTube. This one on people suffering from stage four cancer really punches you in the gut.
Google Stadia is shutting down – Protocol – Stadia chief Phil Harrison said the platform “hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.” Harrison wrote that the company intends to refund all Stadia purchases, including hardware purchases of Stadia controller and Chromecast bundles through the Google Store and all software through the Stadia store, and plans to do so by January. After January 18, 2023, the service will become unavailable, the blog post reads. Harrison noted that this isn’t the end of the road for Google’s gaming ambitions, and the company intends to apply the technology learnings elsewhere – the interesting bit is that Phil Harrison is one of the most respected people in console gaming having spent a long time driving PlayStation’s success
Dior takes its Chinaverse presence to new heights with second virtual showcase | Digital | Campaign Asia – Dior is extending its Chinaverse push once again. On September 27, the French luxury fashion house presented its Spring/Sumer 2023 ready-to-wear show in the metaverse via digital space Meta-Ziwu in virtual universe XiRang — a Web3 application owned by Chinese search engine conglomerate Baidu. Audiences were able to watch the livestream within a digitally-rendered space complete with large-scale Dior logos and an other-wordly aesthetic.
Hallyu The Korean Wave is exhibition at the Victoria and Albert Museum. Hallyu is actually a contraction of Han ryu which literally means The Korean Wave. Han meaning Korean (so the Korean written language is called Hangul) and ryu meaning wave.
Forgotten War
The exhibition was interesting from a London audience perspective. You have to be a real history buff to know that the Korean war even happened. The olympics put Korea temporarily in western consciousness and then it submerged again. It was only since I started writing this blog that The Korean Wave started to become part of the London zeitgeist, let alone the rest of the country.
Hallyu now
K-pop group Black Pink is now number one in the UK album charts with their sophomore release and there will be at least one Korean option when you open Uber Eats. Korean films and series (usually the most transgressive ones) are popular on Netflix and in arthouse cinemas.
Korean reality
The reality of The Korean Wave is more complex. It was something that was over 50 years in the making, going back at least to the compact that Park Chung-hee made with Korean business leaders at the expense of economic inequality, human rights and labour rights. The Korean Wave was birthed by a traumatic history of authoritarian rule. The Korean Wave wouldn’t have been possible without the economic growth driven by rapid economic growth and industrialisation. This in turn created the flywheel effect as Jim Collins would put it, that helped Korea become a cultural powerhouse as well as an economic one.
The exhibition skims the surface of this complexity, but is stylish and entertaining in nature.
The exhibition is running until February next year.
Expats Shun China Over Covid Policies, Forcing Foreign Firms to Scale Back – WSJ – “companies are even questioning whether it is responsible for them to deploy foreign staff to China when the numerous restrictions mean they are unable to guarantee a basic duty of care for them and their families,” the European business lobby in China said Wednesday in its annual report on the state of business in the country. Many of the chamber’s member companies, multinationals with a longstanding presence in the country, are downsizing, localizing and hiving off their operations in China as the number of Europeans and Britons living there roughly halved from prepandemic levels to around 60,000 in recent months, according to the chamber’s estimate. – the expat infrastructure of schools, services and food built up over decades is withering as foreigners leave. And that is probably seen as a good thing by Xi Jingping, who is looking to de-westernise China
Design
So much in this video about quality, design, sustainability, carbon footprint and the fallacies supporting electric vehicles.
Japan’s biggest K-pop fans might just be senior citizens, survey shows | SoraNews24 -Japan News – Online marketplace service Mercari studied the purchasing habits of its users between September 1 2021 and August 31 2022 to find out what products are most popular for each generation. They discovered that users who reported to be over 50 years old more frequently bought K-pop merchandise than even Gen Z.Despite competing with other popular products like character merchandise, domestic idol goods, and video games, K-pop items were a big seller among every age group. It was the third-most-purchased category for teens and the second for people in their 30s, but as it turns out, it was the most purchased category for people in their fifties and seventies! – this probably tells you a lot about how ageing is changing, not only in Japan, but elsewhere
Tinder just opened a convenience store in Japan, aimed at adults only | SoraNews24 -Japan News – Japanese convenience stores are a much-loved part of everyday life in Japan, where you can get pretty much everything your heart desires at any time of the day or night. Last weekend, however, a new convenience store popped up in Tokyo’s Shibuya district offering something that others don’t usually have in-store: love and romance. Called SwipeMart, the convenience store was run by dating app Tinder, and though it was only open from 16-19 September, it was such a resounding success there are hopes the pop-up will pop up at more locations in the future. Aimed at the over-18 crowd, the convenience store had some great freebies on offer for Tinder members, ranging from a choice of either jocks, socks, or a long-sleeve T-shirt
Sensitivities Rise As Geopolitics Takes Toll On Global Communicators – Richard Edelman penned a blogpost that questioned whether “truth will win out”, amid considerable state-sponsored disinformation activity. Edelman was referring specifically to the Russia/Ukraine conflict, but his column included reference to China’s efforts to influence public opinion. Edelman China blogpost 2022 By the end of the week, that paragraph — which was sourced directly from this WSJ article — had been excised from the post.
EU to consult on making Big Tech contribute to telco network costs | Euronews – The European Union’s executive body will launch a consultation early next year on whether tech giants should bear some of the costs of Europe’s telecoms network, EU industry chief Thierry Breton said on Friday. Europe’s telecoms operators have long lobbied for a financial contribution from U.S. tech firm’s such as Alphabet’s Google, Meta’s Facebook and Netflix, saying that they use a huge part of the internet traffic
Vetoing Victory – Israel Is Blocking (Military) Aid To Ukraine – Oryx – Israel’s refusal to provide military aid to Ukraine or even permission for other countries to do so sharply contradicts historical aid to Israel, when much of the Western world rallied behind the country when it faced invasions of its own, launching air bridges to keep it supplied, and engaging in blood donation campaigns for Israeli soldiers. Of course, the time that Israel could count on such strong support and sympathy from the Western public is long gone, and the world is unlikely to forget Israel’s inaction and deliberate obstruction of support to Ukraine
