Ged Carroll

The helmsman + more things

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, china | 中國 | 중국 | 中華, design | 設計 | 예술과 디자인 | デザイン, driving seat | 產品試用 | 시험 비행 | 製品トライアル, korea | 韓國 | 한국 | 韓国 by .

Sailing the Seas Depends on The Helmsman Sailing The Seas Depends On The Helmsman – There has been a minor drama playing out amongst westerners who analyse China. A theatre group put on a performance in the symbolic heart of the Chinese Communist Party. Sailing The Seas Depends On The Helmsman – is a Cultural […]

Using terminal.app in macOS

Published: (Updated: ) in driving seat | 產品試用 | 시험 비행 | 製品トライアル, technology | 技術 | 기술 | テクノロジー by .

Terminal.app is a way of getting to the Unix underpinnings of Apple’s Mac OS X operating system. It is generally kept out of the way because an uneducated user could do a lot of damage. I have put together eight of my favourite life hacks using Terminal here. Your mileage will vary. Over time Apple has […]

Hemingway + process

Published: (Updated: ) in driving seat | 產品試用 | 시험 비행 | 製品トライアル, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング, online | 線上 | 온라인으로 | オンライン, quality | 質量 | 품질 | 品質, software | 軟件 | 소프트웨어 | ソフトウェア by . 1 Comment on Hemingway + process.

I use a range of tools including Hemingway as part of my content creation process. This came out when I had a meeting with some junior marketing agency staff last week. The purpose of the meeting was to discuss content strategy across different clients. In the end an good part of the conversation went into […]

On wearing a smart watch

Published: (Updated: ) in design | 設計 | 예술과 디자인 | デザイン, driving seat | 產品試用 | 시험 비행 | 製品トライアル, gadget | 小工具 | 가제트 | ガジェット, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by . 1 Comment on On wearing a smart watch.

At the beginning of the month I took the plunge and decided to buy a Casio G-Shock connected watch. After a week or of wearing a smart watch, I have a pretty good sense of the pros and cons of using it. The connection with the iPhone makes a major leap forward in the G-Shock […]

Rocket Fuel instant coffee

Published: (Updated: ) in driving seat | 產品試用 | 시험 비행 | 製品トライアル, fmcg | 雜貨業務 | 소비재 | 食料品事業 by .

I was dubious when I first saw Rocket Fuel with a packaging and copywriting that brought me back to the early 1990s. First a velvet rush  like no other of caffeine rich smoothness, then a sustained hit of all natural Guarana I presume this is to try and tap into a mind hack caffiene culture […]