Category: ethics | 倫理 | 윤리학
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Complaint resolution + more things
Complaint resolution My mind cast back to one of the first modules I studied at college. There was a lecture on the role of complaint resolution as part of customer services. The idea was that effective complaint resolution engendered trust in a customer service function and was more likely to increase brand loyalty and recommendation…
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FOOH (and John Holmes)
The inspiration for this post on FOOH (fake out of home advertising) was Ryan Wallman’s marketing predictions for 2024 on LinkedIn. In particular two of his five predictions 2. Someone will post a viral ad that is a) fake and b) terrible. Hundreds of people will comment: ‘Genius!” 5. Marketers will try to emulate the…
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Padel + more things
Padel The racket sport padel seems to have got the zeitgeist, if not the player numbers yet. We haven’t really seen a surge in sports fads since the 1980s. During that time skateboarding rose from a peak in the late 1970s, to a more stable underground sport that we have today. The closure of a…
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Guided by ideology + more things
Guided by ideology China’s rule is described by the German government as guided by ideology. Germany has pulled away from its historic strategy due to China’s approach being guided by ideology. The classification of systemic rival due to China’s guided by ideology approach sets the German government against pro-China businesses including BASF, Daimler-Benz, Deutsche Telekom…
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Canon semiconductor manufacturing disruption + more
Canon semiconductor manufacturing disruption I started thinking about Canon semiconductor manufacturing disruption when I read this article: Canon looks to nanoimprint tech for 2nm lithography | EE News Europe. Canon semiconductor manufacturing disruption looked on the horizon with the announcement of its nano imprint technology. Nano imprint approach is something that has been explored for…
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The Whole Earth Catalogue + more things
The Whole Earth Catalogue The Whole Earth Catalogue was a publication that sat at the centre of so many movements over the past six decades and its influence is still with us today. The publication was founded by Stewart Brand in 1968. Brand had been a participant in the counterculture and environment movement that sprang…
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The Brand Vandals conversation
Brand Vandals preamble Back in November 2012, my friend Wadds was researching and writing a book that would turn out to be Brand Vandals. I had a campaign going into mothers-and-babies screenings at cinemas and was in the final stages of preparing for a move to Hong Kong whilst launching an innovative facebook app for…