Reading Time: 2 minutes WeChatlization is a term that I heard from Xinhua News journalist Wang Zichen. He shared the term on a stream of tweets that I have compiled into a quote below. If nobody has said this before, I am gonna coin the term WeChatlization: a growing number of Chinese public discourse is increasingly going – firstly… Continue reading WeChatlization
Category: 术语定义 | jargon watch | 용어의 정의
Guo chao
Reading Time: 2 minutes 2008 and guo chao 2008 was the best and worst of times for Chinese brands. The Beijing olympics was supposed to spur national pride. Included in this national pride was pride for Chinese brands – guo chao. Chinese athletics brand Li Ning took centre stage in the opening ceremony, screwing over Olympic official partner Adidas.… Continue reading Guo chao
Bullwhip effect aka Forrester effect
Reading Time: 2 minutes Bullwhip effect I came across the bullwhip effect as a descriptor recently in discussions around the global chip shortage. Bullwhip effect is a concept that is well known in supply chain circles. The bullwhip effect is also known as the Forrester effect. Disruption ripples back from the retailer, through the wholesaler, manufacturer, on to their… Continue reading Bullwhip effect aka Forrester effect