Categories
商业 | business | 상업 术语定义 | jargon watch | 용어의 정의 道德 | ethics | 윤리학

Jargon Watch: Causesumerism | 行话 – Causesumerism

Reading Time: < 1 minute

Vanessa Friedman in her Material World column wrote about a new social marketing book called Brand Aid by Lisa Ann Rochey and Stefano Ponte; Friedman discussed the key concept of the book – causesumerism as:

…the increasing tendency of luxury and fashion brands to help consumers justify purchases by injecting a note of do-goodism into the selling of the product.

Examples of this would be 141eyewear, Warby Parker, TOMS and project (RED).

Categories
经济 | economics | 경제학 道德 | ethics | 윤리학

TED talk on economic inequality

Reading Time: < 1 minute

Interesting TED talk by Richard Wilkinson which has hard data on how economic disparity in society affects societal interaction and issues like health. I found the video player a bit unreliable so have also linked to it here.

It doesn’t provide any specific policy answers but it does start getting people to think about the right questions that need to be answered.

Categories
商业 | business | 상업 消费者行为 | consumer behaviour | 소비자 행동 道德 | ethics | 윤리학

QOTD: on consumer power versus companies online | 每日报价

Reading Time: < 1 minute

We are not seats or eyeballs or end users or consumers. We are human beings – and our reach exceeds your grasp. Deal with it. – Jakob Nielsen.
Reach!