Category: ethics | 倫理 | 윤리학

Ethics: moral principles that govern a person’s behavior or the conducting of an activity. I went to school with people who ended up on the wrong side of the law. I knew more of them when I used to DJ which was my hobby since before I went to college.

I probably still have some post-it notes around the place that I used as bookmarks from when I used to work at a call centre but that was about the extent of my ethical transgressions.

My business experience meant that I dealt with a lot of unpleasant unprofessional clients, but didn’t necessarily see anything unethical in nature. When I started writing this blog I was thinking about culture rather than ethics and the most part still do.

But business and work changed. Ethics became more important:

  • When I started in social and digital campaigns I didn’t think about ethics as a standalone thing. It was just part of doing a good job. It went without saying.
  • I don’t think any of us back then would have foreseen slut shaming, trolling, online bullying, dark patterns and misinformation

Now things are different. The lack of ethics is impacting all parts of business life.

  • How ad tech data is used
  • How content is created
  • How services are designed
  • How products are made

I think that much of the problems with ethics is cultural and generational in nature. The current generation of entrepreneurs have perverted knowledge in the quest of growth hacking and continual improvement and change for its own sake. Its a sickness at the centre of technology

  • Grenadier car project + other news

    Grenadier

    Ineos Projekt Grenadier: an old-school 4×4 off-roader for 2020 by CAR Magazine – interesting that they think there is a gap here. Chemical conglomerate Ineos, have the money to pull the Grenadier off.

    Grenadier market?

    The larger question is around whether there is a market for the Grenadier? While we think of Land Cruisers as luxury vehicles, you can still get a barebones one in markets like Australia, the Middle East and Africa. Mercedes still does a bare bones G-Wagen.

    Grenadier costs

    A mass production assembly line for the Grenadier including tooling would cost about £100 million or so, based on previous refits I have seen done at the Vauxhall car plant in Ellesmere Port.

    That wouldn’t include an engine foundry. I would expect Grenadier to raid the parts bins of other manufacturers for things like engines. They will buy off the shelf transmissions from the likes of ZF or Magna PT, if they can’t raid a parts bin. The problem with raiding parts bins is that you are using products that are designed to be digitally integrated together now. Would companies like VDO be able to provide you with analogue instruments? Most modern cars aren’t unreliable because of cabin electronics, the problems are usually the underlying mechanics and control systems. Those electronics are put there to get the vehicles to ‘limbo’ under the tightening environmental standards and Grenadier will be no exception.

    Overall development of the Grenadier may cost multiples of the price of the production line, including type approval across markets.

    Business

    Publicis and WPP are takeover targets and Accenture ‘looks a credible buyer’, bank says – interesting hypothesis

    T-Mobile and Sprint are in active talks about a merger | CNBC – Son-san and Legere could be an interesting and complementary mix

    Consumer behaviour

    Under The Surface: The Why of Chinese Consumer Behaviour | Holmes Report  – with a billion people and a fast-growing economy, those feelings of uncertainty are even more profound and widespread.   The true meaning of technology for Chinese users? The ability to feel in control in an era of anxiety.

    Douglas Todd: Men do well in science and tech, but lag elsewhere | Montreal Gazette – the real reason more males complete STEM degrees, says Tabarrok, of George Mason University, is that, to put it too bluntly, “the only men who are good enough to get into university are men who are good at STEM. Women are good enough to go into non-STEM and STEM fields.”

    The findings of Card, of the University of California, Berkeley, and Payne, of McMaster University, are consistent with wider concerns about the under-representation of men in higher education and in many sectors of the labour market, says Tabarrok.

    “If we accept the results (of Card and Payne), the gender-industry gap is focused on the wrong thing. The real gender gap is that men are having trouble competing everywhere except in STEM,” says Tabarrok – the big question is the why? It also makes one wonder if the narrative of privilege has gone into reverse for some reason?

    Economics

    Sustainable development: China’s path out of poverty can never be repeated at scale by a country again — Quartz – interesting read. It puts the internet into perspective, shipping containers had more impact in China’s economic rise

    Ethics

    Idle Words | Anatomy of a moral panic – worthwhile reading as it illustrates the current poor state of news reporting

    Ideas

    Blade Runner 2049_: Inside the Dark Future of a Sequel 35 Years in the Making | WIRED – “Blade Runner changed the way the world looks and how we look at the world,” William Gibson says. It was one of the things which inspired me to move to Hong Kong

    Innovation

    Really interesting hologram imagery created using the persistence of vision effect

    Here’s another example of it from a Chinese company in Shenzhen thanks to Naomi Wu for the video. According to Naomi this is a Rainbo device.

    Media

    ​Facebook: news a pagamento entro il 2017, anche in Italia – Rai News – Facebook to trial paywalled content

    China’s Booming Live Streaming Market Has Reached Its Zenith – Huajiao. Long answer: emoji-like “gifts” from the viewers that can later be cashed in for money. Chinese viewers are less enamored by mindlessly goofy check out my six pack vids (*cough* Logan Paul), and more interested in watching the mundanities of their favorite influencer’s everyday life — i.e. singing in the shower, driving, and… slurping soup? – There is a clear line between this and things like Korean ‘eating’ videos.

    Influencer Marketing Effectiveness is Limited by Management! | PARKLU – not only China!

    Uber Sues Mobile Agency Alleging Ad Fraud – WSJ – interesting implications around tracking showing weakness in Uber’s much vaunted data expertise?

    Should Social Go Local? | The Daily | L2 – some nice assets

    Online

    Twitter to test longer tweets – but only for European languages – Mumbrella Asia – to be honest it makes sense for languages like German and Finnish

    The New York Times on Facebook

    The First Web Apps: 5 Apps That Shaped the Internet as We Know It | Zapier blog – great lunch time read

    Security

    DuckDuckGo: The Solopreneur That Is Beating Google at Its Game – The Four-Week MBA

    Signal Has a Fix for Apps’ Contact-Leaking Problem | WIRED – I so hope they sort it

    Distrustful U.S. allies force spy agency to back down in encryption fight  – academic and industry experts from countries including Germany, Japan and Israel worried that the U.S. electronic spy agency was pushing the new techniques not because they were good encryption tools, but because it knew how to break them.

    The NSA has had to drop all but the most powerful versions of the techniques – those least likely to be vulnerable to possible hacks by the NSA

    Technology

    Unilever finds startups can replace some agency tasks – Digiday – marketing automation gone mad

  • Alibaba Tencent and Huawei + more

    Alibaba Tencent and Huawei will take on the west’s technology players and win, predicts Sorrell – Mumbrella Asia – Alibaba Tencent and Huawei may also end up being Galapagos type businesses, or being seen a  threat by the Party because of their power. It would also be Huawei at least is a WPP client….

    Ideas

    The Equality of Opportunity Project  – This introductory course, taught by Raj Chetty, shows how “big data” can be used to understand and solve some of the most important social and economic problems of our time

    Luxury

    Rich Kid Buys Girl 8-Foot Tall Costco Teddy Bear, Gets Rejected | What’s on Weibo – interesting skepticism on viral moments or memes

    Free and Easy’s American Dream – Ralph Lauren magazine – great bit of media analysis on cult Japanese style magazine Free and Easy

    Security

    Source: Deloitte Breach Affected All Company Email, Admin Accounts — Krebs on Security – just wow

    China Blocks WhatsApp, Broadening Online Censorship – NYTimes.com – the wrong question being asked. Instead why did it last so long? Expect WeChat usage to pick up in Hong Kong etc for cross border communications

    Software

    macOS 10.13 High Sierra: The Ars Technica review | Ars Technica – great in-depth review

    Technology

    Will Imagination Deals Deliver MIPS to China? | EE Times – interesting discussions on the Tallwood VC / Canyon Bridge deal and possible implications for the MIPS eco-system. Interesting that China sees more potential and security in MIPS than ARM….

    Digital Evangelist: Imagination Technologies sale to Canyon BridgeI rather expect that the Hertfordshire based business is likely to suffer the fate of Vertu and end up bankrupt and sold for scrap in less than two years because of mismanagement and the new owner having very little understanding as to just what they own and control  Imagination Technologies agrees £550m sale to Canyon Bridge | FT – the MIPS business goes to Tailwood VC (paywall)

  • FaceID

    @ WWDC

    Apple’s facial recognition aka FaceID has spurred a number of discussions about the privacy trade-offs in the iPhone X.

    Experts Weigh Pros, Cons of FaceID Authentication in iPhone X | Dark ReadingOne concern about FaceID is in its current implementation, only one face can be used per device, says Pepijn Bruienne, senior R&D engineer at Duo Security. TouchID lets users register up to five fingerprints. If a third party obtains a user’s fingerprint and reproduces it, and the user is aware, they could register a different unique fingerprint.

    Can Cops Force You to Unlock Your Phone With Your Face? | The Atlantic – Even if Face ID is advanced enough to keep pranksters out, many wondered Tuesday if it would actually make it easier for police to get in. Could officers force someone they’ve arrested to look into their phone to unlock it?

    How Secure Is The iPhone X’s FaceID? Here’s What We Know | Wired – Marc Rogers, a security researcher at Cloudflare who was one of the first to demonstrate spoofing a fake fingerprint to defeat TouchID. Rogers says he has no doubt that he—or at least someone—will crack FaceID. In an interview ahead of Apple’s FaceID announcement, Rogers suggested that 3-D printing a target victim’s head and showing it to their phone might be all it takes. “The moment someone can reproduce your face in a way that can be played back to the computer, you’ve got a problem,” Roger says. “I’d love to start by 3-D-printing my own head and seeing if I can use that to unlock it.” 

    Now lets talk about the Apple Watch, which I consider to present more serious issues.
     
    The Apple Watch 3 is interesting from a legislative point-of-view. The software SIM in the Apple Watch clones the number of your iPhone. The security services of the major powers generally don’t broadcast their capabilities. Politicians are generally untroubled by knowledge of what is possible. Giving politicians an inkling is likely to result in broad sweeping authoritarian power. 
    Imagine what will happen when Amber Rudd goes into parliament looking for real-time access to everyone’s phones. She now can point to the Apple Watch 3 as evidence that LTE and 3G connections can be cloned. What kind of legislation will her special advisers start cooking up then?

    Secondly, it will only be a matter of time before criminals either work out how to do it themselves, or co-opt mobile carrier staff. Two factor authentication that depends on SMS is already compromised. This allows it to be compromised and undetectable.

    The Apple Watch 3 may have royally screwed us all.

  • The Bell Pottinger Post

    PR firm Bell Pottinger has got entangled in a mess of the South African government and the Gupta family.  More people have written about this in depth, so I will just link to them at the bottom of the post.

    Here’s some thoughts on it all

    There but for the grace of God go I – must have reverberated through the minds of at least some corporate communications and public affairs professionals. There is a tension between finding clients that have needs and are willing to pay for high-powered counsel versus the risk that the world may come down on you.

    That’s the risk you take when you work with businesses that are involved in sensitive areas or at the edge of the law:

    • Businesses looking down the barrel of antitrust regulation like Google or Qualcomm
    • Businesses involved in the ‘carbon economy’ – Edelman had previously worked for coal producers and fracking projects until they came under sustained attack
    • Big food and big agri: McDonalds, PepsiCo, Coca-Cola are all targets. Monsanto has been of concern due to GM crops
    • Mining
    • Multinationals doing business in sensitive countries like Myanmar
    • Defence
    • Questionable regimes: Ketchum’s work with Russia is the stand out example or H+K Strategies arrangement of the deceptive ‘Nayirah’ testimony which played a big part in getting the US government behind the first Gulf War

    Your business is at the mercy of pressure groups and the wider media agenda.

    But that’s also the reason why I think that Bell Pottinger can survive IF they can hunker down and weather the storm. There will always be a demand for organisations and individuals who want to launder their reputation or argue the unpopular side of an argument.

    Even if PR agencies aren’t doing it, organisations that sit at the nexus of business and security will likely step into the breach bringing the necessary PR skills on board.

    As a PR person, is it the kind of work I would like to do? No, but then I am a brand marketer; corporate communications was something I could do, but didn’t particularly enjoy doing.  I could see the attraction of the work as it would be financially very lucrative and there would be the opportunity for business travel and ‘war stories’ from the office to talk about at dinner parties.

    It’s magical thinking if you expect ‘unethical’ clients to suddenly be denied representation. This will be even more the case as the US multilateral world view is challenged by China’s more transactional approach. We’re currently living in a golden age for NGOs and NFPs – it would be unrealistic to think that it will continue this way.

    In the grand scheme of things, the PRCA censure won’t mean that much, its a bigger move for the UK PR industry; showing that it can muck out its own stables. From Bell Pottinger’s longer term perspective it won’t mean much because of the divided nature of PR industry representation. As individuals PRs can sign up to be members of the CIPR (Chartered Institute of Public Relations).  The PRCA primarily represents agencies (although it has started to offer individual consultant accreditation). The key benefit is an ISO-9000 type accreditation for agency management systems. It wouldn’t be that hard for a member agency to set-up and get ISO-9000 accreditation and maintain it.  If there are enough practitioners working at Bell Pottinger, they can highlight their staffs professional status as members of the CIPR.

    That Tim Bell interview: if you haven’t seen it, have a good watch. I can see this being used in broadcast media training for a good while. It’s the first time I’d ever seen Sir Tim in anything more casual than formal business wear.

    His mannerisms are odd in places, particularly at the beginning.  His answers are odd. For example, when asked what went wrong he quoted Sir Walter Scott, which made him look literate but arrogant. Given that he went on there for a reason, presumably to put as much distance between himself and the mess – it was an ideal opportunity to land his side of the story in a précis.

    His phone rings, he declines the call and then shows the interviewer his phone screen. Why din’t he mute his phone or shut it down at this point and why did he want the journalist to see who had called? He then gets a message on his phone and a second call. Only on the second ring does he finally silences the phone.

    Chris Geoghegan is the non-executive director of a number of prominent UK companies, an ex-BAE Systems executive and the father of Victoria Geoghegan. Whilst he wouldn’t be best pleased with the current situation, Bell doxes him on the UK’s most prominent news programme. Geoghegan had been mentioned in an op-ed of a South African publication, but had been largely ignored in most of the press coverage surrounding the Bell Pottinger scandal. Whilst it won’t be anything new to a board doing their due diligence it might drive sniggering down the country club. Bell didn’t need to volunteer the information, he chose to do so.

    The smoking gun emails – after Henderson had resigned as CEO of Bell Pottinger, the BBC interviewer questions Bell about two (presumably new) emails that seems to be at odds with his own claim that he recommended they not take the work as Bell Pottinger had a client conflict.  You can see this after 1:15.

    For a piece of business that’s a conflict of interest,  the January correspondence is a very odd email. I can understand him saying that the meeting was successful. But then he goes on to talk about the revenue opportunity and how he will personally oversee the project.

    By April why would Lord Bell be still offering advice on the account if he believed it to be a conflict of interest? His excuse for this was getting back into business after having a stroke.

    Bell puts the blame squarely at the door of James Henderson. UK media coverage implied that the schism between Bell and Henderson went beyond the Gupta business. So Bell might have a bigger axe to grind and Guptagate is just a handy vehicle.

    Lord Bell then talks down the future prospects of Bell Pottinger, it might be an overly pessimistic view. Bell has a new rival business, its in his interest to make Bell Pottinger’s problems even worse.

    Whilst Bell Pottinger have problems in their London office, they have successful branches in Hong Kong and Singapore where this won’t matter as much IF (and its a big IF) they can hunker down and weather the current storm. The business could retrench, rebrand and survive.

    The Guptas needed to be introduced to a good PR agency, after this every dictator, unpopular mega corporation and shady mogul will know where to go. If Bell Pottinger is no longer about, then there are any number of large corporate agencies or boutiques who will take their business.

    More information
    Ketchum (Sort of, Not Really) Ends Its Relationship with Vladimir Putin | AdWeek
    Deception on Capitol Hill – New York Times
    Edelman and Media Zoo PR targeted by anti-fracking protestors | PR Week
    Guptagate: Who Are The Family At The Center Of South Africa’s Political Storm? | Newsweek
    Op-Ed: The Invasion of the Body Snatchers – a weekend edition | Daily Maverick
    Christopher Vincent Geoghegan BA (Hons), FRAES | Bloomberg Research.
    How China Aims to Limit the West’s Global Influence – NYTimes.com
    PR industry reads last rites for scandal-hit Bell Pottinger | FT
    Battle of the spin doctors: Bell Pottinger PR titan quits over race hate dirty tricks campaign despite saying it wasn’t his fault | Mail Online

  • Cohn & Wolfe + other news

    Cohn & Wolfe China goals

    Cohn & Wolfe CEO eyes 27.3% growth in China | China Daily – huge ask for Cohn & Wolfe given the rise in domestic competitors and aggressive international competitors, just 6% growth in GDP compared to 14% in go-go years. FMCG sector numbers that are awful etc. Cohn & Wolfe would need to swap out representing western brands for local brands as Chinese consumers buy domestic in increasing numbers. Cohn & Wolfe might be thinking more about trying to capture Chinese brands going global, but Chinese companies tend to not build brands.

    Consumer behaviour

    Have Smartphones Destroyed a Generation? – The Atlantic – technology demonised for behavioural disfunction. Some of the statistics are interesting, but the conclusions aren’t

    Economics

    China’s Robot Revolution May Affect the Global Economy – Bloomberg – “By turbocharging supply and depressing demand, automation risks exacerbating China’s reliance on export-driven growth – threatening hopes for a more balanced domestic and global economy” 

    Ethics

    Two China Tech Titans Wrestle Over User Data – WSJ – WeChat owner Tencent Holdings Ltd. contends that Huawei is effectively taking Tencent’s data and violating the privacy of WeChat users, according to people familiar with the situation. It has asked the Chinese government to intervene, these people say – I have to wonder what they are doing to their western customers or what might happen to AT&T subscribers ‘lucky enough’ next year to have a Huawei handset (paywall)

    Marketing

    Adidas has found that models and bloggers, not athletes, are the key to selling sportswear to women – this could have a huge impact on its sponsorship programme, which might be bad for top level women in sport

    Media

    Digital listening surges closer to 50% | Digital Radio – interesting RAJAR data

    Online

    China holds drill to shut down ‘harmful’ websites | Reuters – interesting implications beyond censorship of illegal content. Could also have implications for command-and-control servers for malware etc

    Technology

    Scrapping the combustion engine: the metals critical to success of EVs | Hoffmann Centre for Sustainable Resource Economy – surprised greater consideration article isn’t given to capacitor storage systems and other Li ion alternatives or hydrogen fuel cells

    Apple’s first academic machine learning paper won a top AI conference prize — Quartz – interesting, but I don’t think anyone is advancing as quickly as the hype promised

    UK Samsung TVs bricked after firmware update (updated) | Engadget   – “Samsung is aware of a small number of TVs in the UK (less than 200) affected by a firmware update to 2017 MU Series TVs on 17th August. Once this issue was identified, the update was switched off and we’re now working with each customer to resolve the issue. Any customers affected are encouraged to get in touch with Samsung directly (1-800 SAMSUNG). We would like to apologize for the inconvenience caused to our customers.”

    Technics SL-1200GR turntable is finally here – praise be. More on Technics here.