ICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Reading Time: 8 minutes Mediatel: Newsline: Vodafone’s ‘matured’ digital strategy reappraises adspend – “Many advertisers, including Vodafone, have come to realise that a lot of the social platforms are high frequency but very, very low attention,” she said. “When you are launching a new brand or proposition you can’t communicate it in one and half seconds.” – stating the … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우에 대비해서

Five for Friday | 五日(星期五) | 금요일에 다섯 가지

Reading Time: 2 minutes Things that made my day this week. The top thing would be catching up with old friends. ‘Old is gold’ as they say. I got to go to the Bicester Village outlet centre (as guide rather than shopper) and the contrast between the restaurants just outside the village was an eye-opener to my foreign guests. … Read moreFive for Friday | 五日(星期五) | 금요일에 다섯 가지

ICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Reading Time: < 1 minute Benedict Evans on ten-year future predictions (well as good as anyone can) YouGov | Who is on top in the Nike vs. Adidas battle? – UK only data The bitcoin drugs trade is highly centralised | FT Alphaville – looks that the cryptocurrency bubble could burst pronto How an unknown Chinese phone maker became No … Read moreICYMI | 万一你错过了| 당신이 그것을 놓친 경우

Quote of the day

Reading Time: < 1 minute “I think the future of television is more fragmentation, the bundle has no more elasticity in it.” – Barry Diller. This explains everything from ManUnited TV to the new channels that Amazon has launched as Prime add-ons in the UK and Germany yesterday. Media has been driving an increasing share of household spend over the … Read moreQuote of the day

Mobile payment mania

Reading Time: < 1 minute I use my mobile payment wallet – Apple Pay as a stopgap measure for when I have left my wallet on my desk rather than as a main form of payment. I use PayPal mainly because eBay doesn’t allow other options. So I find it puzzling that the likes of Tesco really thinks that this … Read moreMobile payment mania