Ged Carroll

Category: germany | 德國 | 독일 |ドイツ

  • iPhone 12 range launch

    Apple announced a four phone iPhone 12 range: I looked at the event using a social listening tool and the thing that really struck me was where the people commenting on it where commenting from. Thinking about key Apple markets; at least some of the buzz seems geographically misplaced. There was a distinct lack of…

  • Empathy delusion + more things

    Ian Murray of House 51 takes on some marketing sacred cows such as brand purpose in The Empathy Delusion. His presentation sets out to show how different marketing and agency folk are from the general public. Positive traits, like the gumption to move to London put a difference between them and the general public. This…

  • #washtocare & things that caught my eye this week

    Dove #washtocare advert focusing on cleansing. We’re so used to seeing Dove and have a strong beauty and softness association. But it is challenged in landing a cleanliness message. At least in comparison to other bar soaps. The coronavirus offered an opportunity for them to re-emphasise the cleaning aspect of the product with #washtocare. One…

  • Grateful Dead wall of sound + more

    The Grateful Dead Wall of Sound. An amazing documentary about the sound system that The Grateful Dead used to tour with. The scale of it is very impressive. Having listened to Grateful Dead bootleg recordings, the sound system is also extremely impressive for the high fidelity sound that came from it. Fantastic case study from…

  • The dream garage

    My friend Adam came up with the dream garage. By some quirk of fate you are wealthy. No fucks given kind of wealthy. You have a garage and it has 10 spaces. What would you put in this dream garage and why? Assuming that you aren’t legislated out of using the collection in the dream…

  • Corona brand + more news

    Mark Ritson: Coronavirus won’t hurt Corona, it will actually boost sales – differentiation, particularly at the symbolic level, was overstated. Any evidence that people perceived Brand A as vastly different from Brand B could be largely explained by its size and prior purchase experiences. Purchase caused brand image, not vice versa. Ergo building a brand…

  • Volkswagen Beatle fairwell & other things this week

    Volkswagen Beatle Volkswagen Beatle – after seven decades Volkswagen is finally saying goodbye to its most iconic vehicle. It seems the Beatle won’t make it into the electric future of Volkswagen. Visual Futurist – Syd Mead We lost visual futurist Syd Mead at the end of 2019. Mead was best known now as the stylist…

  • US military right to repair + more

    Here’s One Reason the US Military Can’t Fix Its Own Equipment – The New York Times – the irony of the US military being restricted by US legislation and lack of ‘right to repair’. US military withdrawal from R&D hasn’t help things either. DARPA does pure research, but the focus on COTS (commercial off the…

  • China set traps for attacks + more

    China Set Traps To Capture Dangerous NSA Cyberattack Weapons: New Report – the implications of China set traps for attacks and repurposing the NSA’s expensive code has seriously difficult optics. Leaked NSA tools have already been used by cybercriminals, it is likely the China set traps may faciliate it. More security related content here. The…