I have a relatively small amount of health related posts on this blog at the moment. But it’s becoming an area that’s impossible to ignore. Health and wellness is becoming central to mainstream culture.
Anxiety and loneliness have sparked what is considered by many to be a mental health epidemic and a corresponding reduction in societal resilience.
High income countries were spending as much as 14 percent of government spending on health before the COVID pandemic. The number is likely to be even higher now.
According to an article in medical journal The Lancet, poor mental health cost the global economy approximately 2.5 trillion US dollars per year and this was expected to rise to 6 trillion by 2030.
It’s an area that can’t be ignored, because of the financial burden and size of market that the sector represents.
In 2020, during the COVID-19 pandemic a UN report said the following:
Psychological distress in populations is widespread. Many people are distressed due to the immediate health impacts of the virus and the consequences of physical isolation. Many are afraid of infection, dying, and losing family members. Individuals have been physically distanced from loved ones and peers. Millions of people are facing economic turmoil having lost or being at risk of losing their income and livelihoods.
The report went on to recommend solutions such as:
Crafting communications to be not only effective but sensitive to their impact on the mental state of the populous
Community events looking at cementing social cohesion
Extending tele-medicine to include tele-counselling for frontline health-care workers and people at home with depression and anxiety.
I started to look at trends in March 2020 and there was a singularity developing around innovation and technology in the area, together with some interesting cossumer behaviour trends. Young adults made up a sizeable chunk of telemedicine non-users and as resistors to public health initiatives. Their much vaunted ‘online literacy’ saw them fall for the same tropes and older audiences considered more gullible like pensioners and retirees in Facebook groups
Disclosure: work thing. The Feelings was put together by some of my colleagues at McCann for the Laura Hyde Foundation. The Feelings is a film put together to raise awareness of the serious difficulties that frontline workers face, and how this can affect them on an ongoing basis, particularly if they don’t seek support. Each of the characters represents some of the feelings that workers can be holding down in an effort to meet expectations of outward stoicism, appear professional or just hold it together. This can include feelings of ‘rising dread’, ‘red rage’, and ‘powerless’.
You can find out more about the mental health impact on our frontline workers here. World Mental Health day was Monday morning and as a business we’ve been looking at agency member health on an ongoing basis.
Malaysian independence
Tunku Abdul Rahman was a Malaysian statesman and lawyer who served as the first prime minister of Malaysia and the head of government of its predecessor states from 1955 to 1970. Tunku is a royal title which gives an idea of the respect that he is held. He was the first chief minister of the Federation of Malaya from 1955 to 1957. He supervised the independence process that culminated on 31 August 1957. As Malaya’s first prime minister he dominated politics there for the next 13 years. In 1963, he successfully incorporated the Federation of Malaya, Sabah, Sarawak, and Singapore into the state of Malaysia. However, tensions between the Malay and Chinese communities resulted in Singapore’s expulsion in 1965. His performance during race riots in Kuala Lumpur in 1969 led to his resignation the following year.
Discrimination
This opened the door a succession of economic policies that favoured Malays at the expense of ethnic Indians and Chinese Malaysians The New Economic Policy was put in place for 20 years. It was replaced by National Development Policy in 1990 and the National Vision Policy (NVP) in 2001. But all of this was to happen in the future. At the time of independence Tunku Abdul Rahman was a hero for all communities and his speeches unified rather than divided the different communities of the Malaya Federation. Cadburys put this advert together to celebrate Malaya independence and capture the memories of someone who saw Rahman speak.
The global landscape for artificial intelligence
INFER did an interesting talk that showcased which countries are punching above their weight in development around machine learning. You’d be surprised by many of the results.
Pui Yuet
Pui yuet nannies bring traditional techniques for well-heeled Hong Kong new mothers. It brings a mix of common sense, traditional Chinese medicine and folklore together to get mother and baby off to the best start.
Singaporean OnlyFans creatives
Our Grandfather Story have done some fantastic interviews with OnlyFans creatives who tell their stories. Its complicated, heart-breaking and empowering in turns.
THE GAY BLOOD COLLECTION | MOTHER GOODS – I could see this stunt on gay blood donation not working as well as the idea deserves. The symbolism of what blood means is tied up in squeamishness, despite the fact that we can intellectualise it as the very stuff of life.
Why are Mother protesting about gay blood donations?
US FDA
In 1983, US medical regulator the Food and Drug Administration (FDA) introduced a guideline that effectively banned men who have sex with men from donating blood, this was as the AIDS crisis came to prominence. This was amended in December 2015, the FDA moved from a lifetime ban on bisexual and gay blood donations to a deferral of one year for any man who has had sex with another man during the past 12 months. According to the FDA, the pre-screening eliminated up to 90 percent of donors who may be carrying a blood-borne disease.
In April 2, 2020, the FDA revised its policy regarding blood donations from men who have sex with men (MSM), reducing the deferral period from 12 months to three months. Blood donation centres in America screen potential donors by asking a set of questions written to determine risk factors that could indicate possible infection with a transmissible disease, such as HIV or hepatitis. According to the FDA, this pre-screening eliminates up to 90 percent of donors who may be carrying a blood-borne disease.
The problem isn’t that blood donors are screened but that gay blood donors are held to more exacting standards than other groups at a similar risk of contracting HIV. US activists have picked up this issue. Advertising agency Mother London partnered with artist Stuart Semple to create inks and paints that were made from gay blood donations by Mother employees. More health related content here.
China
How Xi Jinping might change the Communist Party’s constitution | The Economist – There could be a practical advantage to resurrecting the chairmanship role, says Ling Li of the University of Vienna. Mr Xi will be violating recent retirement norms if he stays on as general secretary at the congress. He has thus avoided anointing a successor. But by becoming chairman, Mr Xi would make it clear that he plans to remain in power indefinitely, argues Ms Li. That, in turn, might make him feel secure enough to name an heir, perhaps as vice-chairman or general secretary. Mao did much the same, cycling through four heirs-apparent before his death. A successor could be revealed “at a pace and in a manner that Xi finds most comfortable”,
Slogan Politics: Understanding Chinese Foreign Policy Concepts (Book excerpt) – The main argument is that those Chinese foreign policy concepts should be understood as political slogans rather than concrete strategic plans. In this book, slogans refer to short and striking political phrases used “as a means of focusing attention and exhorting to action”. The use of political slogans has a long history in China. This book argues that political slogans are not completely empty or rhetorical, but have several major functions in political communication: (1) declarations of intent, (2) power assertion and a test of domestic and international support, (3) state propaganda as a means of mass persuasion, and (4) a call for intellectual support. The primary function of a foreign policy concept is to serve as a slogan to declare intention in order to attract attention and urge to action.
Our Grandfather Story based out of Singapore do some of the most provocative documentaries at the moment on YouTube. This one on people suffering from stage four cancer really punches you in the gut.
Google Stadia is shutting down – Protocol – Stadia chief Phil Harrison said the platform “hasn’t gained the traction with users that we expected so we’ve made the difficult decision to begin winding down our Stadia streaming service.” Harrison wrote that the company intends to refund all Stadia purchases, including hardware purchases of Stadia controller and Chromecast bundles through the Google Store and all software through the Stadia store, and plans to do so by January. After January 18, 2023, the service will become unavailable, the blog post reads. Harrison noted that this isn’t the end of the road for Google’s gaming ambitions, and the company intends to apply the technology learnings elsewhere – the interesting bit is that Phil Harrison is one of the most respected people in console gaming having spent a long time driving PlayStation’s success
Dior takes its Chinaverse presence to new heights with second virtual showcase | Digital | Campaign Asia – Dior is extending its Chinaverse push once again. On September 27, the French luxury fashion house presented its Spring/Sumer 2023 ready-to-wear show in the metaverse via digital space Meta-Ziwu in virtual universe XiRang — a Web3 application owned by Chinese search engine conglomerate Baidu. Audiences were able to watch the livestream within a digitally-rendered space complete with large-scale Dior logos and an other-wordly aesthetic.
Riding The Wave Into China’s Latest Hype — Land Surfing | Jing Daily – land surfing is what a lot of people would know as a long board in skating. I first came across them 20 years ago, when I used to know a dreadlocked German photographer who got around London on one. South Korean app developer Ko Hyojoo, brought style and strong Instagram game to long boarding. From her style cutting and spinning on her board, I can see where land surfing came from. She has collaborated with a lot of fashion brands, getting an international profile with her land surfing.
Films like this one from Vogue in 2016 blew long boarding / land surfing up across Asia. I have former colleagues from Hong Kong who took up land surfing in the winter as they missed the feeling of water-skiing which they did some summer weekends.
It was only a matter of time before China’s Taobao culture picked up on the idea of land surfing.
The Professional Try-Hard Is Dead, But You Still Need to Return to the Office | Vanity Fair – It’s Malcolm Gladwell waxing emotional about how much he loves return-to-office and pleading, “Don’t you want to feel part of something?” as if the man has never heard of, like, recreational softball. It’s Mark Zuckerberg reportedly getting mad about an employee asking if Meta Days (extra vacation days introduced during the pandemic) are still on this year because, shouldn’t the pleasure of working for Meta be enough? It’s any number of investor-type herbs who’ve been warning about how quiet quitting will cause you to lose out on x dollar amount of earnings later in life
Pro-China media slam ‘minority’ of Hong Kong mourners in wake of Queen’s death — Radio Free Asia – Hong Kong historian Hans Yeung, who now lives in the U.K., said Hong Kongers’ nostalgia for colonial times was a complex emotion. “The reason we are seeing these mourning activities is that the current way of governing is different from the way it was in Hong Kong more than 20 years ago, and the emotions that result from that difference between the old and the new,” Yeung told RFA. “It’s not necessarily the idea that we miss colonial times because things were so good back then, but because the current government is so poor,” he said. Yeung said some mourners were too young to remember an era in which the Queen’s portrait was in every classroom, and TV stations shut down every night with “God Save the Queen.” He said younger people likely have read about Hong Kong before the 1997 handover to Chinese rule, and drawn their own conclusions
Ideas
Simple models predict behavior at least as well as behavioral scientists – we analyzed data from five studies in which 640 professional behavioral scientists predicted the results of one or more behavioral science experiments. We compared the behavioral scientists’ predictions to random chance, linear models, and simple heuristics like “be- havioral interventions have no effect” and “all published psychology research is false.” We find that behavioral scientists are consistently no better than – and often worse than – these simple heuristics and models. Behavioral scientists’ predictions are not only noisy but also biased. They systematically overestimate how well behavioral sci- ence “works”: overestimating the effectiveness of behavioral interventions, the impact of psychological phenomena like time discounting
How China Has Added to Its Influence Over the iPhone – The New York Times – More than ever, Apple’s Chinese employees and suppliers contributed complex work and sophisticated components for the 15th year of its marquee device, including aspects of manufacturing design, speakers and batteries, according to four people familiar with the new operations and analysts. As a result, the iPhone has gone from being a product that is designed in California and made in China to one that is a creation of both countries. The critical work provided by China reflects the country’s advancements over the past decade and a new level of involvement for Chinese engineers in the development of iPhones. After the country lured companies to its factories with legions of low-priced workers and unrivaled production capacity, its engineers and suppliers have moved up the supply chain to claim a bigger slice of the money that U.S. companies spend to create high-tech gadgets. The increased responsibilities that China has assumed for the iPhone could challenge Apple’s efforts to decrease its dependency on the country, a goal that has taken on increased urgency amid rising geopolitical tensions over Taiwan and simmering concerns in Washington about China’s ascent as a technology competitor.
Chinese mercenaries have been around longer than the belt and road. You can come across Chinese mercenaries protecting in the border areas of China such as the warlord regions of Myanmar. But now Chinese mercenaries are increasingly linked with the Belt and Road Initiative. China claims that it isn’t building an empire in Africa, across the former Soviet Union and Sri Lanka. Yet all of the private security companies that Chinese mercenaries work for are state owned. The Chinese mercenaries come out of the PLA, the PLAN marines and the PAP. That doesn’t mean that they are well trained or even well disciplined and they exist in a Chinese legal vacuum.
There is more connecting China to its empire with these Chinese mercenaries than there was for the army fighting under Clive of India for the East India Company a few centuries before. Task and Purpose goes into the subject of Chinese mercenaries in more depth.
Inside Missfresh’s hunt for investor cash ahead of collapse | Financial Times – probably one of the best comments on this article – Missfresh is only one of a number of Chinese domestic startups that sought US investors, as their own domestic private investors were unwilling to invest. For a Chinese investor, they always consider when and if the CCP may want a piece of the business, or worse take action against the promoters and management. for non performance. The lighter loss being financial and. the greater loss, life.
China’s Growth Sacrifice by Stephen S. Roach – Project Syndicate – Japanization of an increasingly debt-intensive, bubble-supported Chinese economy. An overly leveraged Chinese property sector fits this script, as does the debt-fueled expansion of state-owned enterprises since the 2008-09 global financial crisis. For China, this became the case for deleveraging, well worth the short-term price to avoid the longer-term stagnation of Japan-like lost decades. Finally, a major reversal in the ideological underpinnings of governance is also at play. As the revolutionary founder of a new Chinese state, Mao emphasized ideology over development. For Deng and his successors, it was the opposite: De-emphasis of ideology was viewed as necessary to boost economic growth through market-based “reform and opening up.” Then came Xi. Initially, there was hope that his so-called “Third Plenum Reforms” of 2013 would usher in a new era of strong economic performance. But the new ideological campaigns carried out under the general rubric of Xi Jinping Thought, including a regulatory clampdown on once-dynamic Internet platform companies and associated restrictions on online gaming, music, and private tutoring, as well as a zero-COVID policy that has led to never-ending lockdowns, have all but dashed those hopes – China was on a rocket ship that it couldn’t control, it is now trying wrestle back control at the expense of growth
Eurostar to axe direct trains from London to Disneyland Paris over Brexit | Eurostar | The Guardian – “We have taken the decision not to run the direct Disney service … in summer 2023,” it said. “While we continue to recover financially from the pandemic and monitor developments in the proposed EU entry-exit system, we need to focus on our core routes to ensure we can continue to provide the high level of service and experience that our customers rightly expect.” – not enough demand from the UK and too much hassle to run
In Myanmar, Vietnamese firms learn the political risks of backing the junta — Radio Free Asia – interesting that Burmese consumers are boycotting military-owned businesses including MyTel – a mobile carrier that VietTel has a major stake in. Also: Vietnamese firms have begun investing abroad, and, in particular, have sought a place in the 5G marketplace, especially in markets where there is residual fear of China’s communications giant Huawei. – Also: Vietnamese conglomerate THADICO, which has invested in Myanmar Plaza, the largest modern mall and office space in Yangon, ran afoul of the local population when the plaza’s security attacked civil disobedience protesters in November 2021. This led to a sustained boycott that hit the plaza’s 200 retail units hard, compelling the firm to publicly apologize
I have had my head in PowerPoint presentations and market research reports so haven’t paid much attention this week until I read in this weekend’s FT about the Korean drama trade.
The premise of the Korean drama trade is a paradox, that while Netflix as a business isn’t doing well with investors and has experienced a lot of short selling, that isn’t necessarily a bad thing for the companies who produce content for the platform.
In many western and developing world media markets, consumers have been used to international content. Media industries that more closely match their own values tend to do better. For instance, there has been a brisk Korean drama trade in Middle Eastern countries because there was less sex and violence on display than American media.
Cracking foreign language markets
In the English speaking western world, foreign language media has had a tougher time to gain mass market acceptance. Things opened up a bit with the popularity of Scandinavian media, in particular ‘Scandi-noir’ dramas. The ironic thing is that prior to 1964 the films available to broadcast in the UK were either old b-movies, pre-war pictures from smaller studios or foreign-language films. Hollywood saw television as competition, so there was an informal blockade. This ended in the UK when Samuel Goldwyn and MCA began selling films as packages to the BBC and ITV. This wasn’t necessarily a good thing however.
Netflix then became the world’s entertainment broadcaster*. This meant that over time Netflix had to build up a body of content for lots of different markets. And if you want to be successful in Korea, you need Korean dramas and movies.
Freedom through the Korean drama trade
One of the standout aspects of the Korean dram trade has been that it has allowed Korean writers and directors to push the limits of the genre. A classic example of this is Hellhound. Hellhound gets to explore interesting questions around religion, morality, hysteria and power.
Or you have the nihilism of Squid Game.
This meant that Korean dramas have got a bigger creative palate and become exposed to a far larger potential audience than previously possible on niche streaming platforms like Rakuten’s Viki or Kocowa. Warners must be kicking themselves, having bought and then shut down early K drama streaming service DramaFever in 2018. Bob Cringely talked about innovation in terms of surfing waves and the danger of wiping out by being too early was as big as missing the wave altogether.
Back to the Korean production companies that have made these films. June Yoon over at the FT noticed what is now a well trod short term investment play
See what K-drama performs well when launched on Netflix
Buy shares in the production company if it is listed on the Korean stock market
Hold shares and then sell before the price starts to decline to a more reasonable level (after four weeks or so)
According to Yoon, this is the Korean drama trade. You have seen a similar bounce in the entertainment agencies of K-pop bands with international success already. So this surfing of the wave in Korean stocks makes sense.
Zurich
The reason why I hadn’t been paying much attention is that I had a workshop in Zurich. The preparation was all-consuming. This all sounds very glamorous but it wasn’t. I flew in and went to the client office near the airport. Co-hosted a workshop and departed via Zurich airport after seeing next to nothing of the city. It was a long 19-hour day of work and travel. No Instagrammable moments or even shots grabbed by the departure gates. The few observations that I did have:
The pound now almost has parity with the Swiss Franc, which gives you an idea about how much Sterling’s depreciation since Brexit must be driving inflation
Mars had a really strong presence in the duty free shops. Which was really strange given the strong association of Switzerland with chocolate. It was a major win for the Mars brand that manages to associate its brands with the Swiss country brand in the minds of travellers
Switzerland still has a strong presence for tobacco advertising and promotion. The Marlboro chevron was on view in the duty-free store and there was a Winston smoking lounge for the nicotine addicted. I wouldn’t have batted an eyelid at this 20 years ago, or even 10 years ago. But it caused cognitive dissonance on this visit. (Disclaimer: I grew up around tobacco advertising, having had Uncles who ran cigarette machines in Ireland and were wholesalers to Irish bars, shops and petrol stations. I still have somewhere a few packs of Jordan B&H playing cards, a couple of Carroll’s Number 1 ash trays for keeping change in and a Reemtsma-branded Maglite torch.)
*With the exception of China, given that the media industry is one of many sectors that China views as being central to its state interests. This has meant that Taiwanese dramas and documentaries on the Hong Kong democracy movement have been given a platform on Netflix.
