Category: howto | 怎麼做 | 방법 | 実行する方法

Howto as a category morphed out of a few things. I learned about the power of helpful content from Stewart Brand’s Whole Earth Catalog. A second aspect of it was my natural inclination to share useful hacks.

I started writing this blog to explore the media so that I could advise clients so its roots were in the howto mentality. Over time, I built up a certain amount of authority based on the content that I shared here. This resulted in work for Econsultancy, teaching MBA students at a private Spanish university and a number of agency jobs.

Howto content tends to come when I am sharing skills and I have been developing AND that these skills can be easily codified into an article or two. I have also shared my personal workflow that I use to try and make sense of the world through online resources.

Many of the skills that I developed doing that came from a pre-social platform dominated world. Before Instagram told us how to look and TikTok told us what to think. And back when Google was actually useful, well more useful than it seems to be now.

I even wrote a couple of guides on how to get the most out of Google, but most of the advice won’t work any more as the platform did away with many shortcuts in favour of telling you which is the nearest coffee shop with free wifi.

The reason why howto ended up being one word rather than how to was down to the early version of Wordpress that I started to blog on and my lack of expertise more than anything else.