The influencers post

Reading Time: 6 minutes Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be… Continue reading The influencers post

Personal online brand

Reading Time: 2 minutes Ketchum’s David Gallagher wanted to know whether he should have his own website? He initially felt that publishing on Facebook and LinkedIn was enough. Wadds like me felt that owning your own platform was important. Why? LinkedIn and Facebook don’t have the same agenda as you. Your content becomes a hostage to their business whims… Continue reading Personal online brand

PR plan assessment resources

Reading Time: 2 minutes Stephen Waddington published a handy listicle for (agency) PRs on the basic ingredients of a PR plan. I expanded on it in depth and created resources on how to assess the quality of a plan that had been developed. Is your PR plan good enough? Part one Part two Part three Part four Part five Part… Continue reading PR plan assessment resources