Ged Carroll

The influencers post

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Mark Ritson wrote an op-ed over at Marketing Week on influence and influencers. Whilst it lacked nuance on the subject area, a lot of what it said is true. Go over and have a read; I’ll be waiting for when you come back. Whilst I disagree on the finer points, what Ritson wrote needed to be […]

Personal online brand

Published: (Updated: ) in branding | 品牌推廣 | 브랜드 마케팅 | ブランディング, howto | 怎麼做 | 방법 | 実行する方法, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン by .

Ketchum’s David Gallagher wanted to know whether he should have his own website as part of managing his personal online brand? He initially felt that publishing on Facebook and LinkedIn was enough. There was also discussion around platforms like Medium. None of which give you real control over your content. Wadds like me felt that […]

Global activation, local amplification

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, marketing | 營銷 | 마케팅 | マーケティング by .

“Global activation local amplification” – four words that make a process sound easy.  Yet it is amazing how many established successful multi-nationals struggle with this process. I was talking to  friend the other week who talked about a project that they were asked to pitch for. A global multinational asked them to come and workshop […]

Pipes + more news

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, consumer behaviour | 消費者行為 | 소비자 행동, howto | 怎麼做 | 방법 | 実行する方法, korea | 韓國 | 한국 | 韓国, luxury | 奢華 | 사치 | 贅沢, marketing | 營銷 | 마케팅 | マーケティング, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, security | 保衛 | 정보 보안 | 情報セキュリティー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー by .

Pipes Pipes – Yahoo! Pipes analogue, lets just hope that they haven’t captured the ‘flakey’ experience. I often remember hearing Yahoo! Pipes being compared to owning a British sports car. Instead I would prefer that Pipes provide the Mazda MX5 (Miata) experience where you get the experience but none of the broken ass crap of […]

Toshiba chip sale + more news

Published: (Updated: ) in business | 商業 | 상업 | ビジネス, china | 中國 | 중국 | 中華, economics | 經濟學 | 경제학 | 経済, hong kong | 香港 | 홍콩 | 香港, howto | 怎麼做 | 방법 | 実行する方法, ideas | 想法 | 생각 | 考える, innovation | 革新 | 독창성 | 改変, japan |日本 | 일본, korea | 韓國 | 한국 | 韓国, luxury | 奢華 | 사치 | 贅沢, media | 媒體 | 미디어 | メディア, online | 線上 | 온라인으로 | オンライン, retailing | 零售 | 소매업 | 小売業, security | 保衛 | 정보 보안 | 情報セキュリティー, software | 軟件 | 소프트웨어 | ソフトウェア, technology | 技術 | 기술 | テクノロジー, web of no web | 無處不在的技術 | 보급 기술 | 普及したテクノロジー, wireless | 無線 |무선 네트워크 | 無線 by .

Exclusive: Japan to vet bidders in Toshiba chip sale for national security risks – sources | Reuters – I could understand that Japan probably doesn’t want China dicking them around on the Toshiba chip sale. China would happy interfere with the Toshiba chip sale, because of the pathological hatred Chinese authoritarian nationalism holds for Japan. Also […]