Category: howto | 怎麼做 | 방법 | 実行する方法

  • Razors for strategists

    What are razors? Razors are one of a series of tools that I use for problem solving. They sit alongside the idea of ‘chunking’ that is breaking a problem down into more manageable and solvable constituent parts. Razors aid in decision-making and analysis. Razors are rules that guide your way through a problem, or ‘cut’…

  • January 2024 newsletter – this makes a half dozen

    January 2024 newsletter introduction Welcome to my January 2024 newsletter which marks my 6th issue – bringing us to a half dozen issues in total. Here’s a quick video introduction that I recorded with HeyGen. Dozen as a word in the English language comes from the french douzaine – meaning an assembly of 12 things…

  • December 2023 newsletter

    December 2023 newsletter introduction I put the December 2023 newsletter together early because I know how December goes. It used to be that Christmas parties and a gradual disappearance of clients and colleagues meant that the month effectively ended on December 15. In recent years all that went out the window. Clients called pitches for…

  • November 2023 newsletter – fourth time unlucky?

    November 2023 newsletter introduction You’re still reading? Great! Welcome to my November 2023 newsletter which marks my 4th issue. I am not excessively superstitious – but living in Hong Kong rubbed off a bit on me. I developed a love of milk tea, found the ‘hit women’ cathartic and am still leery of the number…

  • CX research + more things

    CX research IPSOS conducts CX research on an annual basis. They surveyed 1,000 CX (customer experience) specialists around the world about the current state of CX in their businesses. The IPSOS CX research painted a complex picture of organisations. Key take outs of the CX research: At the present time the majority of CX leaders…

  • October 2023 newsletter – 3rd time’s the charm

    October 2023 newsletter introduction As I write the October 2023 newsletter. it’s getting noticeably darker outside earlier, but the sunrises reward us with a wider variation of colours. And we all have Halloween to look forward to. This is the third issue and I am still finding my way writing these things. I hope that…

  • Tiny Habits

    Tiny Habits is an accessible book by behaviour change expert and academic BJ Fogg. Unlike like his first work Persuasive Technology, Fogg’s Tiny Habits is an easier read for the everyman. About BJ Fogg I was introduced to the work of BJ Fogg by my colleague Ray Short, who had gone on one of his…

  • Suncity + more stuff

    Suncity If you’re of a certain age, you might think that Suncity is related to Sun City in South Africa. Both are in the gambling resort businesses but I don’t think that either are connected. Sun City is part of a pan-African hotel and resort group headquartered in South Africa. You might even remember remember…

  • Geico advertising + more things

    Geico advertising What prompted me to write about Geico advertising was a stream of news from marketing services companies about the state of technology company advertising. At the time of writing Stagwell are just the latest marketing services firm after S4, IPG, Omnicom and WPP have pinned declining profits on a reduction in technology company…