Category: ireland | 愛爾蘭| 아일랜드 | アイルランド

Céad míle fáilte – welcome to the Ireland category of this blog. This is where I share anything that relates to the Republic of Ireland, business issues relating to Ireland, the Irish people, or Irish culture.

Given that I am Irish, a number of these posts are more personal in nature and based on observation when taking time out to see the family. If I am honest about it, there is less of these posts than there should be. Life gets in the way and I don’t get to the home country as much as I would like.

Often posts that appear in this category will appear in other categories as well. So if Aer Lingus launched a new advert that I thought was particularly notable that might appear in branding as well as Ireland. It is a small market of seven million or so and doesn’t have that many distinct brands.

Or if there was a new white paper from UCD (University College Dublin), that might appear in ideas and Ireland. If there is Irish related subjects that you think would fit with this blog, feel free to let me know by leaving a comment in the ‘Get in touch’ section of this blog here.

  • Ireland by Frank Delaney

    Frank Delaney’s Ireland was one of the most enjoyable books that I have read in a long time. The book has been compared to James Michener‘s books and Alex Haley’s Roots – fiction based on history with more elemental truths in it than most non-fiction.

    The book is complex and multi-layered, but easy-to-read. The story focuses on a young boy in a middle class household in rural Ireland during the 1950s and how his imagination and interest in the country’s myth and history is fired by a traditional storyteller. His search for the storyteller unravels some of the elements of his own family story which people have sheltered from him.

    The book accurately reflects the social environment of my parents Ireland. A rural-based community bound by morality, coming to terms with its fractured identity post-independence and oppressed by its own family secrets. It highlights the reasons why I used to get chastised as a child when I was willful or bold (and I wasn’t actually that bad) with ‘you’ll disgrace us’ or ‘you’ll disgrace the family name’.

    The clash with modernity lived on in the small farms that I grew up on for much of my childhood. Electricity made it to my uncle’s farm when I was a toddler and I can remember helping to foot the turf, drinking stewed tea and red lemonade along with a packed lunch as we worked in the bog, filling the high sided cart with sods of turf to be dragged home by a donkey and stored in a shed down the yard.

    I was in primary school before they moved away the traditional cocks of hay to bales and sudden bounty of shiny nylon twine that tied the bales was a wonder material that held fittings, extended electric fences and acted as a temporary way of securing a gate to a post. The excitement of making silage with all the heavy machinery running around the place compensated for the eventual reduction in the nylon twine supply.

    My only criticism is that the book portrays this rural life in a rosy way like the Famous Five books of Enid Blyton and her ‘scones and lashings and lashings of ginger beer’. Whilst the upside of a closely knit community would have been more a sociable people that cars, a faster pace of life and commuting no longer facilitate. Life is hard and it requires commitment to get up and ‘fodder’ animals in the early hours of a winters morning, clear out stables, dig out potatoes out of a storage heap that’s frozen over, pull in hay in the baking sun, dig a turf bank or repair ditches.<

    The Raleigh bicycle with one gear and a heavy frame that you could get in any colour so long as it was black was the standard mode of transport. They lasted forever, it would be common to see these rust covered scrap heaps parked up and then the owners come along jump and go. This was also the only way to get your shopping (or messages as it would be called). It had levers rather than brake cables with thick chromed steel rods and linkages running to both the front and the rear brake pads. That may mean a round trip of 14 – 20 miles with your shopping on a bike.

    The only concession to modernity would be a seat protector – there would be a plastic fitted shower cap put on over the leather coil sprung seat so that when the owner came out to ride the bicycle away he would not have the discomfort of a wet bum. More book reviews can be found here.

  • Barcode turns 30

    The Boston Globe online has a mildly interesting article about the UPC (universal product code) or barcode that graces all our groceries. They give a potted history of the code and mention the various urban myths that rose around it including:

    • Some considered that the barcode represented the Anti-Christ
    • Others considered that the barcode was a corporate plot against consumers (though the lack of technology before the bar code had not stopped collusion).

    The article goes on about the inventory savings items, but neglects to mention other add-ons that came out of it including:

    • Near-real time sales data, which could be datamined for purchase paterns, this allowed Walmart to famously increase beer sales by putting a six pack and nappies (US Eng: diapers) together for stressed fathers
    • Increasing the power of retailers who can provide research companies and suppliers with data on product sales faster, fattening the coffers of AC Neilsen
    • Dramatically altered store design by being able to trial changes in layout or promotion and see the results through the tills, this was as dramatic as the spreadsheet allowing senior business folk to run what if scenarios
    • Loyalty cards, when you can analyse purchase patterns and inventories, match them both together to decide how to influence consumer behaviour

    A less documented feature of the barcode is that it revolutionised kick-backs for music shop workers. Record labels have been hot beds of interesting accounting practices at the best of times, which is why these practices could happen. When I DJ’ed far more (and had more time); I used to hang with a number of record shop assistants who worked in ‘chart shops’.

    Being a DJ meant tapping into a number of sources. I was signed up to promo agencies for white labels, but that wasn’t that great and a lot of the quality was pretty awful.

    I was also connected to the specialist shops for my imports, promos that I didn’t have access to and underground vinyl.

    The small chart shops was where I got some of the best British dance music cuts. The smaller independent chart shops got a lot of support from the major labels:

    • Cheaper records to sell on to the public
    • Items often arrived in their stores first, before the big chains
    • Exclusive access to limited edition remix records
    • Instore band signings (again often at the expense of big chains like HMV)
    • Promotional record label items: jackets, bags, gig tickets, artwork
    • One high selling record for free with every two hype items they put through the scanner (note that I did not say sell)

    I used to occasionally drive with friends to Fox’s Records in Doncaster, one of the largest chart shores. Closer to home I had a good relationship with Jez and Tony who used to run Penny Lane Birkenhead. Tony had been with the firm for time and had risen to be the store manager at this branch. Tony was a seasoned ligger. His assistant, Jez was a quiet dreadlocked skater kid who used to work in a secondhand dance vinyl shop in the Palace – at that time a trendy shopping complex on Wood Street in central Liverpool.

    This barcode revolution did not happen overnight, I still remember being in primary school in Liverpool and seeing sticky price tags and the guns being used in the local Tesco and Asda supermarkets. Bargain bucket department story chain TJ Hughes, only implemented a stock management system utilising bar codes less than five years ago after new owners discovered stock in their warehouses that may have been over ten years old. The local supermarket to my Uncle living in rural Western Ireland still uses sticky price labels with no barcode scanner in sight, a nod to our modern times came when the labels changed colour from white to fluorescent yellow. More related content can be found here.